Sync Summit at Ithra ends with world premiere of documentary

Sync Summit at Ithra ends with world premiere of documentary
1 / 4
Bahraini filmmaker and influencer Omar Farooq premiered his Ithra-produced documentary, “The Dark Side of Japan,” at the closing of the Sync Summit. (Supplied)
Sync Summit at Ithra ends with world premiere of documentary
2 / 4
Omar Farooq (second L) alongside his Japan-filming team. Majed Z. Samman (far R), the head of performing arts and cinema at Ithra, moderated the panel. (Supplied)
Sync Summit at Ithra ends with world premiere of documentary
3 / 4
The panel sat on the floor, Japanese style, for the panel discussion. (Supplied)
Sync Summit at Ithra ends with world premiere of documentary
4 / 4
Audience members awaiting the start of the documentary. (Supplied)
Short Url
Updated 24 May 2024
Follow

Sync Summit at Ithra ends with world premiere of documentary

Sync Summit at Ithra ends with world premiere of documentary
  • The documentary takes viewers on a trip as he journeys to places near and far within Japan to interact with locals, expats and visitors about their relationship to technology and nature

DHAHRAN: For the finale of the two-day Sync Digital Wellbeing Summit at the King Abdulaziz Center for World Culture, or Ithra, a documentary titled “The Dark Side of Japan” premiered at the Ithra Cinema on Thursday. 

The Bahraini creative influencer, Omar Farooq, who was the narrator in the documentary, was there in-person with his team to answer questions after the screening.

As part of the Sync Spotlight series, the documentary tied together all the various themes explored during the summit, of which technology and wellness topics were explored on stage and at various points throughout the center. The documentary, which was filmed in Japan, showcases Farooq as he observes the Japanese people’s intense interactions with — and addictions to — their screens. Amid the bright lights of flashy Tokyo emerges a lingering dark side of loneliness, heads down, and fingers scrolling endlessly.

The filmmaker and influencer tried to convey an important message the old-fashioned way before the film premiere. He asked every attendee to take a moment to look under their seats. After a minute of awkward shuffling, it was revealed that an envelope was placed there so they could tuck their phones away and watch the documentary phone-free.




An envelope that was placed under each seat at the Ithra Cinema instructing viewers to place their phones there and enjoy the documentary phone-free. (Supplied)

Farooq wanted the audience to be completely immersed and to be on the journey alongside him.

The documentary takes viewers on a trip as he journeys to places near and far within Japan to interact with locals, expats and visitors about their relationship to technology and nature. He spoke to families of young children about the school system and he spent time with adults of various backgrounds to ask about their preferences: city life or country life?

“It’s hard to keep a close relationship with people (in Tokyo). We don’t have time to care about others,” a Japanese artist told him in one scene.  

Wildly popular, with 3.9 million followers on instagram, Farooq was on hand to have a discussion on stage after the screening. Moderated by Ithra’s own head of a performing arts and cinema, Majed Z. Samman, who had studied in Japan and was familiar with the Japanese culture, they were joined by Mohammed Alhajri and Ahmed Alsayed, both of whom were with Farooq in Japan to assist with the filming. They sat on the floor, Japanese style, on stage for the discussion.




The panel sat on the floor, Japanese style, for the panel discussion. (Supplied) 

“This documentary isn’t about Japan,” Farooq cautioned the audience. Japan was merely an example of a place that has been plagued by hyper internet addiction and loss of real world connection. He asks the question: “Will this be our future? Is it already our present?”

He instructs viewers to look within and not just walk away as a programmed robot on autopilot; constantly shackled to their smartphones and ignoring the world around them.

After the initial screening, there were two other screenings back-to-back at the cinema, both of which were sold out.

The Ithra-produced documentary was mostly in Arabic, with some English and some Japanese.
 


Health campaign promotes quality care in Saudi Arabia

Health campaign promotes quality care in Saudi Arabia
Updated 04 November 2024
Follow

Health campaign promotes quality care in Saudi Arabia

Health campaign promotes quality care in Saudi Arabia

RIYADH: The Ministry of Health has launched a campaign to promote health by enhancing access to and the quality and efficiency of health services and raising awareness of health risks, the Saudi Press Agency reported Monday.

The campaign “A Vibrant, Healthy Nation” introduces a modern healthcare model, offering integrated, individual-centered services aligned with Vision 2030’s goal of fostering a healthy society.

The ministry is committed to “enhancing public health, improving quality of life, and raising the Kingdom’s global healthcare standing.”

The campaign highlights the health transformation initiative’s positive impacts and informs citizens about its main features, aiming to engage all segments of society, SPA reported.

It emphasizes a shift from treating illness to prevention, involving primary care doctors and early detection programs.


Saudi environment ministry launches program to develop green tech

Saudi environment ministry launches program to develop green tech
Updated 04 November 2024
Follow

Saudi environment ministry launches program to develop green tech

Saudi environment ministry launches program to develop green tech
  • Scheme seeks new ways to repurpose wastewater, looks at impact of microplastics

RIYADH: The Ministry of Environment, Water and Agriculture has opened applications for a new program to find ways to develop sustainable technologies in Saudi Arabia.

The Sustainable Innovation Fellowship Program aims to find ways to repurpose by-products from water treatment for the benefit of the environment; develop sustainable technologies for recycling membranes used in water treatment; and explore methods to reuse treated wastewater in desert and arid regions.

Supported by the Environment Fund and the Research, Development and Innovation Authority, the fellowship program will also assess the environmental impact of microplastics in water treatment plants, sewage, and wastewater.

In line with Saudi Vision 2030, the Ministry of Environment, Water and Agriculture is also introducing new e-services in accordance with international standards.


Industry meets creativity at Athar festival in Riyadh

Industry meets creativity at Athar festival in Riyadh
Updated 04 November 2024
Follow

Industry meets creativity at Athar festival in Riyadh

Industry meets creativity at Athar festival in Riyadh
  • With workshops, discussions, and awards, the festival aims to drive growth in Saudi Arabia’s creative sectors

The second Athar Saudi Festival of Creativity will take place in Riyadh from Nov. 5 to 6.

Hosted by UAE-based Motivate Media Group and communications consultancy TRACCS, the festival will gather over 1,500 professionals and leaders from the creative marketing industry, featuring 100 regional and international speakers.

Ian Fairservice, managing partner and group editor in chief of Motivate Media Group, will chair the event, alongside Vice Chairman Mohammed Al-Ayed, CEO of TRACCS.

Pre-festival activities began on Nov. 3 with the Young Talent Academies, including the Student Creative Academy (in partnership with the Middle East Communications Network), the Student Marketers Academy, the NextGen Creative Academy, and the NextGen Marketers Academy.

These academies, featuring keynote sessions from industry experts, workshops, and a 24-hour hackathon, are open to full-time university students aged 18 to 25 and professionals under 30 in creative communications, marketing, or advertising.

The festival will continue on Tuesday and Wednesday with panel discussions, presentations, and fireside chats focused on redefining and growing the creative landscape in Saudi Arabia, the Middle East, and beyond, covering various sectors such as sports, entertainment, and tourism.

The event will conclude with the Athar Awards ceremony on the evening of Nov. 6.

Notable speakers include Sir Martin Sorrell, founder and executive chairman of S4 Capital PLC; Matt McKie, director of marketing for Manchester United; Waseem Kashan, executive director of marketing at ROSHN Group; Yahya Hamidaddin, vice president of corporate communications at ACWA Power; and Houda Tohme, CEO of Havas Media Middle East.

Sessions and keynotes will explore themes such as purpose-driven marketing, brand growth strategies, artificial intelligence, technology, cross-sector innovation, and unlocking creative potential.


Saudi Arabia and Iraq sign MoU on military cooperation

Saudi Arabia and Iraq sign MoU on military cooperation
Updated 04 November 2024
Follow

Saudi Arabia and Iraq sign MoU on military cooperation

Saudi Arabia and Iraq sign MoU on military cooperation
  • Two defense ministers reviewed longstanding relations between their countries, focusing on ways to enhance defense ties

RIYADH: Saudi Defense Minister Prince Khalid bin Salman and his Iraqi counterpart Thabet Al-Abbasi signed a memorandum of understanding on Monday aimed at strengthening cooperation in the military field.

The agreement, signed during a high-level meeting in Riyadh, represents a significant step forward in defense collaboration between the Kingdom and Iraq, Saudi Press Agency reported.

During their discussions, the two ministers reviewed the longstanding relations between their countries, focusing on ways to enhance defense ties.

They emphasized the importance of continued cooperation to foster regional security and stability, particularly amid ongoing regional tensions.

Both ministers discussed recent developments and shared efforts aimed at de-escalating conflicts, prioritizing actions that support peace and security in the region.

The MoU establishes a framework for increased collaboration on military matters, allowing Saudi Arabia and Iraq to address shared security challenges more effectively and pursue mutual goals in defense, SPA added. 


Saudi Islamic affairs minister receives Chinese envoy

Saudi Islamic affairs minister receives Chinese envoy
Updated 04 November 2024
Follow

Saudi Islamic affairs minister receives Chinese envoy

Saudi Islamic affairs minister receives Chinese envoy

Saudi Minister of Islamic Affairs, Dawah and Guidance Dr. Abdullatif Al-Asheikh received Chinese Ambassador to the Kingdom Chang Hua in Riyadh on Monday.

During the meeting, they exchanged cordial talks and discussed issues of common interest, particularly those related to Islamic work and promoting moderation and peaceful coexistence, the Saudi Press Agency reported.

Riyadh Gov. Prince Faisal bin Bandar received Ambassador of Iran to the Kingdom Alireza Enayati in Riyadh on Monday. They discussed bilateral relations and other topics of common interest.