https://arab.news/2hg72
Huawei has announced its partnership with talabat, a regional platform for everyday deliveries. Through this partnership, talabat will use Petal Ads, Huawei’s digital advertising platform, to propel its business expansion through cutting-edge targeting capabilities.
The collaboration was officially initiated with a signing ceremony, which took place on May 7 at the Petal Ads booth during the Arabian Travel Market 2024 in Dubai. This alliance between two industry leaders signifies a commitment to revolutionizing digital advertising and enhancing user engagement.
talabat will integrate targeted advertising initiatives powered by Petal Ads. Furthermore, the talabat app will be featured in Virtual Preload, a unique lifestyle folder on all Huawei devices. This first-of-its-kind initiative for talabat will ensure faster access to the app for Huawei users.
“Partnering with talabat, a leader in the food delivery and q-commerce industry, is a significant step for Petal Ads,” said William Hu, managing director of Huawei Consumer Business Group, Middle East and Africa Eco Development and Operation. “This collaboration offers an exciting opportunity to leverage our digital advertising expertise and contribute to the success of the talabat platform, creating new avenues for businesses to connect with their audiences.”
Stefano Vecchio, vice president, strategy and innovation at talabat, expressed enthusiasm about the collaboration: “We’re excited to partner with Petal Ads to utilize Huawei’s media and third-party channels, as well as have the talabat app pre-installed onto millions of Huawei mobile devices across the region. This partnership will help us further simplify the everyday life of customers in the region by delivering food, groceries and more to their doorstep.”
This collaboration will empower talabat and Petal Ads to leverage the strengths of both platforms, providing a unique opportunity to connect with their respective target audiences in a more personalized and effective manner. Additionally, users and businesses alike can expect an enhanced experience from this partnership.