OpenAI strikes deal to bring Reddit content to ChatGPT

OpenAI will also become a Reddit advertising partner, the company said. (AFP/File)
OpenAI will also become a Reddit advertising partner, the company said. (AFP/File)
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Updated 07 June 2024
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OpenAI strikes deal to bring Reddit content to ChatGPT

OpenAI strikes deal to bring Reddit content to ChatGPT
  • Deal underscores Reddit’s attempt to diversify beyond its advertising business
  • Content will be used to train AI models

LONDON: Reddit has partnered with OpenAI to bring its content to popular chatbot ChatGPT, the companies said on Thursday, sending the social media platform’s shares up 12 percent in extended trade.
The deal underscores Reddit’s attempt to diversify beyond its advertising business, and follows its recent partnership with Alphabet to make its content available for training Google’s AI models.
ChatGPT and other OpenAI products will use Reddit’s application programming interface, the means by which Reddit distributes its content, following the new partnership.
OpenAI will also become a Reddit advertising partner, the company said.
Ahead of Reddit’s March IPO, Reuters reported that Reddit struck its deal with Alphabet, worth about $60 million per year.
Investors view selling its data to train AI models as a key source of revenue beyond Reddit’s advertising business.
The social media company earlier this month reported strong revenue growth and improving profitability in the first earnings since its market debut, indicating that its Google deal and its push to grow its ads business were paying off.
Reddit’s shares rose 10.5 percent to $62.31 after the bell. As of Wednesday’s close, the stock is up nearly 12 percent since its market debut in March.


New report shows why brands need to invest in women’s football in Saudi Arabia

New report shows why brands need to invest in women’s football in Saudi Arabia
Updated 16 April 2025
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New report shows why brands need to invest in women’s football in Saudi Arabia

New report shows why brands need to invest in women’s football in Saudi Arabia
  • Among fans of women’s sport in the Kingdom, 61% follow football
  • 56% of female fans would think more positively about brands that sponsor the women’s game

RIYADH: New research from football media company Footballco has revealed a growing interest in opportunities for women’s football in Saudi Arabia.

The report, released recently, also provides a profile of fandom in the region and how supporters want to consume both editorial and branded content.

Footballco’s study shows that among fans of women’s sport in Saudi Arabia, 61 percent follow football, compared to 47 percent globally.

This strong interest is relatively new, with 27 percent having followed women’s football for three to five years, 40 percent for up to two years, and one third stating that they have watched more games in the past 12 months.

The growth also highlights how, despite female fans being allowed into stadiums since 2018, some still felt excluded by the sport.

Seventy-two percent said that women’s football attracts fans who previously felt excluded from the sport, while 68 percent agree that inclusion can help tackle issues in broader society.

While females have played football in Saudi Arabia for decades, the Saudi Women’s Premier League only launched in 2022, making the surge in interest even more remarkable.

This is mirrored by the relatively high proportion of fans considering themselves Super Fans (21 percent). Only the US has a bigger proportion of Super Fans, and it is larger than in both Brazil and leading European markets.

Andy Jackson, Footballco’s senior vice president for the Middle East, said that globally an “increasing interest in women’s football follows an increasing interest in female empowerment.”

This was being replicated in Saudi Arabia with also a surge in interest in football more broadly, “creating a perfect storm that’s driving growth in both men’s and women’s football.”

The research shows that fans in the Kingdom see female players as great role models, more so than in other markets.

Saudi Arabia fans believe female footballers are the second-most inspirational group of women, beaten only by entrepreneurs. Globally, female footballers appear fourth behind entrepreneurs, actors and singers.

This should encourage brands to align themselves not only with women’s football as a sport but also with the women on the pitch. This point is emphasized by 56 percent of female fans saying they would think more positively about a brand that sponsors the women’s game.

For brands already involved in women’s football or those curious about opportunities, these numbers highlight that while socially conscious activations can be popular, they also need to align with broader lifestyle and cultural themes.

Sixty-one percent of women’s football fans say that they like it when content is a mixture of lifestyle and culture, rather than focusing on only the game.

By far, the most popular medium for this content is video, with 89 percent of fans naming it as their preferred format, which includes long- and short-form, live streams and documentaries.

Yasmin El-Bizri, Middle East and North Africa strategy director for Footballco, said: “Too often women’s football content and creative can be too focused on the struggle.

“While that’s important, it’s not everything and the output still needs to entertain and engage — this especially true in Saudi, where 54 percent of fans see women’s football as fun and entertaining.”

The research goes on to show that brands cannot rely on copying what they do for the men’s game. Sixty-six percent of fans say that the women’s game should be celebrated as different and that should be reflected by the media and the brands.

The research suggests brands should look at ways to increase participation for women and girls in all areas of football. Of those surveyed, 49 percent thought growth would be best achieved through more opportunities to play, while 30 percent wanted to see women in more off-pitch roles, in both men’s and women’s football.

“What’s clear is that Saudi women’s football isn’t an opportunity for brands in the future, it’s now,” Jackson added.

“As we’ve seen in more established markets, the brands that see the greatest benefits are those that are involved early on and get recognized for their contribution to supporting the game.”

Footballco’s research is based on data collected from more than 8,000 women’s sports fans across the world, including more than 1,000 from Saudi Arabia.

Footballco is home to a global football media brand, GOAL, and the biggest Arabic-language sports website, Kooora.

Footballco also operates two dedicated Arabic women’s football brands, INDIVISA, which covers the game and culture from the grassroots, and the Gen-Z YouTube show Yalla Girl.

Echos Of Civil War
50 years on, Lebanon remains hostage to sectarian rivalries
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America’s news channel for Middle East fires staff, goes off air after funding cuts

America’s news channel for Middle East fires staff, goes off air after funding cuts
Updated 16 April 2025
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America’s news channel for Middle East fires staff, goes off air after funding cuts

America’s news channel for Middle East fires staff, goes off air after funding cuts
  • Chief Jeffrey Gedmin said he had given up on the US administration’s freeze lifting anytime soon

CAIRO: The head of a US-funded Arabic-language television and online news outlet that claims a 30 million-strong audience in the Middle East and North Africa terminated most staff and TV programming Saturday, accusing the Trump administration and Elon Musk of having “irresponsibly and unlawfully” cut off funding.
In notices to Alhurra news staffers about their dismissals, chief Jeffrey Gedmin said he had given up on the US administration’s freeze lifting anytime soon for the congressionally approved money for Al Hurra and its US-funded Arabic language sister organizations.
Gedmin accused Kari Lake, President Donald Trump’s appointee to the American government agency overseeing Al Hurra, Voice of America and other US-funded news programming abroad, of dodging his efforts to speak with her about the funding cutoff.
“I’m left to conclude that she is deliberately starving us of the money we need to pay you, our dedicated and hard-working staff,” Gedmin said in severance letters obtained by The Associated Press and excerpted on the website of Al Hurra’s parent company, the Middle East Broadcasting Networks.
The White House did not immediately respond to a request for comment Saturday.
Mohamed Al-Sabagh, an Egyptian journalist working at the Al Hurra news website in Dubai, told the AP that all the staff in the website and the television channel received emails terminating their contracts.
Alhurra is the latest US government-funded news outlet — after Voice of America, Radio Free Europe/Radio Liberty, Radio Free Asia and others — to cut staff and services amid what the outlets say is the move by the Trump administration and Musk’s Department of Government Efficiency to withhold their congressional appropriations.
Lake, appointed to oversee the US Agency for Global Media, describes her agency as being consumed by a “giant rot” that requires the agency’s destruction and rebuilding.
The US-backed news organizations were set up starting in the Cold War between the West and Soviet Union. Their designated goal was to provide objective news about the United States and other subjects overseas, often to people under authoritarian governments without access to a free press.
The George W. Bush administration created Al Hurra in 2003, the same year his administration’s invasion of Iraq overthrew that country’s leader. Al Hurra’s journalists covered the US occupation and sectarian and extremist violence that followed, with some them dying on the job during the 2011 Arab Spring, and other political changes across the Middle East.
While Al Hurra over the years faced charges of bias from both conservatives and liberals in the United States, it was one of the few outlets in its region providing space for freedom of the press and speech.
In his note to staffers, Getmin said his organization would retain a couple of dozen staffers and a “presence” online as court battles over the cuts play out in US courts.
“It makes no sense,” Gedmin wrote, “to silence America’s voice in the Middle East.”

Echos Of Civil War
50 years on, Lebanon remains hostage to sectarian rivalries
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Lebanon’s civil war anniversary poll: Half of respondents fear conflict could return

Lebanon’s civil war anniversary poll: Half of respondents fear conflict could return
Updated 14 April 2025
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Lebanon’s civil war anniversary poll: Half of respondents fear conflict could return

Lebanon’s civil war anniversary poll: Half of respondents fear conflict could return
  • 63.3% favor abolishing sectarian political system for secular state model
  • 42.5% report direct personal or family harm from recent conflict

BEIRUT: As Lebanon marks 50 years since the outbreak of its civil war on April 13, a new poll has revealed half of the Lebanese people questioned are worried the conflict could return amid a fragile ceasefire.

The survey, conducted jointly by Annahar newspaper and International Information, sampled 1,200 Lebanese citizens across all regions between March 25 and April 2.

It showed that 51.7 percent expressed varying degrees of concern about the war’s return, while 63.3 percent believed establishing a secular civil state by abolishing the sectarian political system represented the best path forward for the country.

A total of 42.5 percent of respondents reported direct harm to themselves or family members, including deaths or injuries (23.7 percent), property damage (19.9 percent), and forced displacement (19.5 percent).

In assessing Lebanese attitudes toward Iran’s role in Lebanon, 78.6 percent of respondents evaluated this role as negative, and 75.3 percent identified Israel as Lebanon’s primary adversary.

The survey came as Israel resumed attacks on Lebanon, claiming it is targeting Hezbollah infrastructure.

In a statement, Annahar’s management described the poll as an essential tool to understand present realities by examining present and past questions, noting the significant timing on the half-century mark of a conflict whose full lessons remain unlearned.

Public opinion remains deeply divided on how to characterize the war that erupted on April 13, 1975, with 40.7 percent describing it as a Lebanese civil war while 38.5 percent view it as a war for others “fought on our soil.”

A smaller segment (8.8 percent) consider it primarily a war related to Palestinian settlement issues.

Information about the war continued to be transmitted largely through personal channels, with 81.9 percent citing family and friends as their primary source of knowledge, followed by media (44.8 percent), personal experience (28.3 percent), and academic sources (13.4 percent), according to the poll.

Echos Of Civil War
50 years on, Lebanon remains hostage to sectarian rivalries
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Saudi brands and agencies win seven Grand Prix trophies at Dubai Lynx Awards 2025

Saudi brands and agencies win seven Grand Prix trophies at Dubai Lynx Awards 2025
Updated 13 April 2025
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Saudi brands and agencies win seven Grand Prix trophies at Dubai Lynx Awards 2025

Saudi brands and agencies win seven Grand Prix trophies at Dubai Lynx Awards 2025

Dubai Lynx, a prominent creative festival and awards program organized by Cannes Lions, announced its annual winners at an awards ceremony on Wednesday in Dubai.

WPP-owned VML was crowned Network of the Year followed by BBDO Worldwide and McCann Worldgroup.

Omnicom-owned Hearts & Science was awarded Media Network of the Year followed by other Omnicom agencies OMD and PHD in second and third.  

Other special awards included MENA Agency of the Year, which went to creative firm Impact BBDO Dubai followed by FP7 McCann Dubai and BigTime Creative Shop Riyadh.

The latter was also named Independent Agency of the Year. Serviceplan Middle East in Dubai and Abdullah & Shokri in Cairo ranked second and third respectively.

Saudi Arabian brands and agencies bagged a total of seven Grand Prix trophies in several categories. Some of the winning campaigns included “Birthmark Stories” for HungerStation by VML; “5 vs 5” for Riyadh Season by BigTime Creative Shop; and “The Second Release” for Billboard magazine by SRMG Labs.

“​​This year, we’ve seen a compelling shift towards content that not only engages and entertains but also effectively drives business results,” Marian Brannelly, Lions’ global director of awards, told Arab News.

New sub-categories such as Use of Humor received 3 percent of all entries while the creator-focused categories within the Social & Influencer category received 14 percent of all entries.

Brannelly said that “humor played a big role” this year, “tackling even sensitive topics and giving campaigns a fresh and relatable feel.”

She added: “It’s also commendable to see work that not only evokes emotions but also clearly communicates the brand’s message and product value through compelling storytelling.

“Balancing purpose with commercial impact is crucial, and this year’s winners have showcased how to do it.”

 


GCC nations are global leaders in post-COVID digitalization efforts, says IMF expert

GCC nations are global leaders in post-COVID digitalization efforts, says IMF expert
Updated 11 April 2025
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GCC nations are global leaders in post-COVID digitalization efforts, says IMF expert

GCC nations are global leaders in post-COVID digitalization efforts, says IMF expert
  • Deputy head of organization’s Middle East and Central Asia department says ‘we see rapid progress in this region in general, which is not the case for other parts of the world’
  • Deputy head of organization’s Middle East and Central Asia department says ‘we see rapid progress in this region in general, which is not the case for other parts of the world’

RIYADH: There is a positive correlation between digitalization and enhanced macroeconomic favorability in Gulf Cooperation Council economies, according to a report by the International Monetary Fund’s Middle East and Central Asia department.

During a roundtable discussion in Riyadh on Thursday, Zeine Zeidan, the department’s deputy director, spoke about the rapid digital development that has taken place within the GCC region in recent years and the significant support this provides for both the public and private sectors.

“The region is going through a very interesting economic transformation,” he said.

The IMF has explored the ways in which digitalization is now a key pillar in the national visions of GCC countries, he continued, and has become a crucial factor in efforts to grow gross domestic product, streamline government operations, improve living standards and accelerate nationwide connectivity.

Zeidan highlighted in particular the accelerated process of digitalization in the region since the COVID-19 pandemic, which he said is reflected by developments in areas such as telehealth, digital banking, e-commerce and virtual courts.

“Between 2020 and now, we see rapid progress in this region in general, which is not the case for other parts of the world,” he said. “And on average, this is a region that is even well ahead of the aggregate by a considerable amount.”

That said, the IMF made recommendations for the further enhancement of digitalization efforts in the region’s public and private sectors. In the former, for instance, there needs to be a greater push for digital engagement with citizens and the digitalization of core government systems. Moreover, data-privacy laws and cybersecurity guidelines must be reviewed and updated to reduce risks and encourage trust. Regulations that can complement an evolving digital industry must also be put in place uniformly across the region.

In the financial sector, the benefits of digital payments and e-commerce should be promoted, in addition to industry-led developments in financial technology that can drive competition. To scale up markets, cross-border cooperation and payments are also recommended.

As for the corporate sector and labor market, the IMF recommended that small and medium-size financial enterprises should learn to adopt new technologies and constantly update their skills. It also advised targeted investments in digital infrastructure, industry and innovation.

In addition, a major emphasis in the corporate and labor market should be placed on education and training to enhance digital skills, especially considering the potential shifts expected in the job market as a result of advances in artificial intelligence.

“The history of technology over the past few decades has shown that there has always been that job creation,” Zeidan said. “So, you lose jobs somewhere, you create a lot of jobs somewhere else.”

Asked by Arab News whether there were concerns about loss of educational and career diversity, or that creativity and critical-thinking skills might be pushed to the back burner by the focus on digital education, he said that AI does not replace human thinking.

The idea, he explained, is to use AI “to foster creativity,” not “replace your thinking.” The biggest challenge, he predicted, will be to build digital skills within the education system while preserving that human creativity and thinking.

Saudi Arabia’s GovTech Maturity Index rating grew from a little over 0.7 to just below 1.0 between 2020 and 2022, ranking it the highest among GCC countries, followed by the UAE and Qatar. The index, which measures the maturity of nations in terms of digital government transformation, has a regional average of 0.85.

Although the GCC region ranks among the best globally in terms of digital connectivity, some individual countries might benefit from improvements to advanced information and communications technology skills, Zeidan said. Many individuals have basic skills but advanced knowledge is still lacking, he added. However the advanced infrastructure in the region gives GCC countries the scope to improve digital skills and industry integration.

Despite the positives, the region does have some catching up to do in certain aspects.

“The contribution of the digital economy to the GDP in general … is still much slower in Saudi Arabia, which is the most advanced in the region, compared to the United States,” Zeidan said.

Digital access efforts, on the other hand, are performing well, with the GCC region closing the gap on advanced economies globally, as evidenced by the IMF’s newly developed Enhanced Digital Access Index, which measures various aspects of a country’s digital infrastructure and inclusivity.

Saudi Arabia jumped 2.9 percent in terms of contributions from the digital economy between 2017 to 2020. During this time, SR73 billion ($19.5 billion) of GDP was provided by the digital economy through leveraging of digital infrastructure, according to the index.

Zeidan also recommended additional efforts in the fields of digital innovation and regulation to further enhance the preparedness of GCC countries for advances in AI.