Prince Sultan University hosts panel on space exploration

The panel session titled ‘Beyond Earth: Journeys to the Stars’ brought together NASA administrator Bill Nelson and Saudi astronauts Rayannah Barnawi, Ali Al-Ghamdi and Mariam Fardous, to discuss their own experiences in space. (AN photo by Huda Bashatah)
1 / 3
The panel session titled ‘Beyond Earth: Journeys to the Stars’ brought together NASA administrator Bill Nelson and Saudi astronauts Rayannah Barnawi, Ali Al-Ghamdi and Mariam Fardous, to discuss their own experiences in space. (AN photo by Huda Bashatah)
Prince Sultan University hosts panel on space exploration
2 / 3
(AN photo by Huda Bashatah)
Prince Sultan University hosts panel on space exploration
3 / 3
The panel session titled ‘Beyond Earth: Journeys to the Stars’ brought together NASA administrator Bill Nelson and Saudi astronauts Rayannah Barnawi, Ali Al-Ghamdi and Mariam Fardous, to discuss their own experiences in space. (AN photo by Huda Bashatah)
Short Url
Updated 15 May 2024
Follow

Prince Sultan University hosts panel on space exploration

Prince Sultan University hosts panel on space exploration
  • Kingdom has already achieved a high-calibre position in space industry, says NASA’s Bill Nelson

RIYADH: Delegations from NASA and the Saudi Space Agency visited Prince Sultan University on Tuesday to engage with students on the future of human missions in space.

A panel session titled “Beyond Earth: Journeys to the Stars,” brought together NASA administrator Bill Nelson and Saudi astronauts Rayannah Barnawi, Ali Al-Ghamdi and Mariam Fardous, to discuss their own experiences in space.




Chairman of the Saudi Space Agency Abdullah Al-Swaha recently held talks with NASA’s Bill Nelson. (Supplied)

They also debated the future of human missions in space and encouraged the university’s students to be part of the Kingdom’s aspirations in the space field.

Mohammed Al-Tamimi, CEO of Saudi Space Agency, and Ambassador of the US to the Kingdom Michael Ratney, were also present at the reception.

HIGHLIGHTS

• The panel discussion hosted at Prince Sultan University debated the future of human missions in space.

• During his visit to the Kingdom, Bill Nelson also met Munir Eldesouki, president of King Abdulaziz City for Science and Technology.

In an interview with Arab News, Nelson highlighted the importance of space missions. “When we go into space, we have to invent and create new things and that helps us advance our standard of living here on the earth,” he said.




The panel session titled ‘Beyond Earth: Journeys to the Stars’ brought together NASA administrator Bill Nelson and Saudi astronauts Rayannah Barnawi, Ali Al-Ghamdi and Mariam Fardous, to discuss their own experiences in space. (AN photo by Huda Bashatah)

“One of the good examples that I gave in the speech today is the camera in your cell phone, that was developed by NASA. It’s a camera on a chip … there are so many technological outgrowths and spinoffs from our developing space technology.”

Nelson said that there would be further developments in the near future in pharmaceutical research and zero gravity on the International Space Station.

When we go into space, we have to invent and create new things and that helps us advance our standard of living here on the earth.

Bill Nelson, NASA administrator

“There are going to be some major breakthroughs, and already have been on developing drugs, for the cure of diseases. So, there’s a lot of excitement in the future,” he said.

Saudi Arabia has already achieved a high-calibre position in the space industry, he said.

Ahmed Yamani, president of Prince Sultan University, said that it had established a new college of space and aviation with the cooperation with the Saudi Space Agency and Al-Tamimi.

“We went through the process of the initiating this college, which is really based on what we already have … we have a program, aviation management, that was established with Embry-Riddle Aeronautical University in Florida.”

Yamani said that the university was already building the foundation of the space and aviation program with “external consultants that are working with us on both department and both programs. So, we want to definitely touch on the latest and the update updated programs in these areas.”

During his visit to the Kingdom, Nelson also met Munir Eldesouki, president of King Abdulaziz City for Science and Technology, and discussed ways to deepen cooperation in the space sector.

Chairman of the Saudi Space Agency Abdullah Al-Swaha held talks with Nelson in the presence of Al-Tamimi, and they discussed strategic partnership in the field of space to serve humanity.

The Saudi Space Agency is responsible for developing and growing its space sector with a focus on supporting economic growth, stimulating innovation and scientific research.


Sudan’s army chief receives Saudi deputy foreign minister in Port Sudan

Sudan’s army chief Abdel Fattah Al-Burhan receives Saudi Arabia’s Deputy Foreign Minister Waleed Al-Khuraiji in Port Sudan.
Sudan’s army chief Abdel Fattah Al-Burhan receives Saudi Arabia’s Deputy Foreign Minister Waleed Al-Khuraiji in Port Sudan.
Updated 2 min 44 sec ago
Follow

Sudan’s army chief receives Saudi deputy foreign minister in Port Sudan

Sudan’s army chief Abdel Fattah Al-Burhan receives Saudi Arabia’s Deputy Foreign Minister Waleed Al-Khuraiji in Port Sudan.
  • During the meeting, Al-Khuraiji stressed the keenness of the Kingdom’s leadership on restoring security and stability in Sudan

RIYADH: Sudan’s army chief Abdel Fattah Al-Burhan received Saudi Arabia’s Deputy Foreign Minister Waleed Al-Khuraiji in Port Sudan on Tuesday.

During the meeting, Al-Khuraiji stressed the keenness of the Kingdom’s leadership on restoring security and stability in Sudan.

The minister’s visit to the country comes as part of the Kingdom’s ongoing efforts to address the crisis in Sudan, reach a ceasefire, and restore stability to the country. 

The Kingdom continues to support the humanitarian response efforts to alleviate the suffering of the Sudanese people, Saudi Press Agency said. 


Saudi pavilion at UNESCO Arab Week in Paris celebrates Kingdom’s camel culture

Saudi pavilion at UNESCO Arab Week in Paris celebrates Kingdom’s camel culture
Updated 05 November 2024
Follow

Saudi pavilion at UNESCO Arab Week in Paris celebrates Kingdom’s camel culture

Saudi pavilion at UNESCO Arab Week in Paris celebrates Kingdom’s camel culture
  • It shows how the role of the camel evolved from essential means of transport and provider of resources to a cultural icon embodying the Kingdom’s values

PARIS: The Saudi pavilion at UNESCO’s Arab Week event in Paris this week featured a showcase of the Kingdom’s deep-rooted connection to camel culture.

It explored the role of the animals as a vital part of the nation’s heritage, identity and civilization, and offered a glimpse into their enduring place in society, the Saudi Press Agency reported on Tuesday.

The exhibits showed how the role of the camel has evolved from essential means of transport and provider of resources to a cultural icon that embodies the Kingdom’s values, and the ways in which camels are embedded in Saudi customs, traditions and literature, including poetry and proverbs.

The Saudi Ministry of Culture designated 2024 “The Year of the Camel” to highlight and reinforce the status of the animal as a national symbol and cornerstone of the Arabian cultural identity. Camels are regularly celebrated across the country through dedicated festivals, race events, clubs and research centers.

UNESCO’s Arab Week, which features 22 Arab nations, was initiated by Saudi Arabia. Guests at the official opening of the event on Monday included Saudi envoys, ambassadors representing other nations, Arab and other international diplomats stationed in France, and officials from UNESCO.


AI makes media industry more efficient and drives growth, expert says

Martin Sorrell, founder and executive chairman of S4 Capital, speaks to Arab News at the Athar Festival of Creativity.
Martin Sorrell, founder and executive chairman of S4 Capital, speaks to Arab News at the Athar Festival of Creativity.
Updated 05 November 2024
Follow

AI makes media industry more efficient and drives growth, expert says

Martin Sorrell, founder and executive chairman of S4 Capital, speaks to Arab News at the Athar Festival of Creativity.
  • Martin Sorrell: ‘AI speeds up writing processes, increasing efficiency’
  • New tech allows for increasingly personalized content

RIYADH: Artificial intelligence is being used more effectively and efficiently to drive higher economic development in the media industry, said Martin Sorrell, founder and executive chairman of S4 Capital.

At a panel session at the Athar Festival of Creativity Sorrell described how media agencies, such as S4 Capital and its subsidiary, Media.Monks, are using AI in a number of ways.

One application of AI in media, he said, is in “speeding the execution of copywriting and visualization.”

Time to market is drastically decreasing: “What took us literally days is now taking us three hours,” he said. Yet this produces another problem because reducing the time of procurement cuts costs, but this also means it is necessary to move to a model that increases gains in outputs,” he said.

Another application is in personalizing content for consumers. Sorrell told Arab News: “Individualization, hyper personalization, are going to become more important. Knowing the consumer in excruciating detail, using data, using the signals from the platforms, using first-party data, it becomes even more important.”

Using Netflix audience feedback algorithms as an example, Sorrell pointed out that AI enables these algorithms to produce larger and more accurate quantities of output, for example, recommendations based on user profile readings.

“We charge on a per asset used basis. Price of the asset may come down, but total revenue grows because we’re using multiple assets,” he said.

A growing area is in “media planning and buying.” Sophisticated algorithms can far more efficiently choose the distribution of planning and buying than individual media planners.

Technological capital and human capital, however, go hand in hand.

“We as agencies have to validate the algorithm’s analysis. We have to make sure that the client’s money is spent in the right way.”

Another benefit of AI is its ability to improve organizational efficiency. Where organizational silos once kept departments and specializations separate, AI opens up information to the majority of users.

To maintain the emotional connection and trust of the brand-consumer relationship in a technologically driven world, according to Sorrell, understanding individual motivation is increasingly crucial.

“Insights into culture, insights into language, into custom, into belief, into family, into country, that knowledge becomes critically important, far more so in a globalized world,” he said.

The diversity and knowledge of global and local organizations are essential for the success of any company, but the value of personalization means that local knowledge may take the lead, he added.

Quoting Harvard Business School professor Ted Levitt, Sorrell continued: “because remember, consumers will consume everything in the same way everywhere.”

Advising young professionals in tech, media and other industries operating in an AI-powered future, Sorrell said that rather than stripping away opportunities from creatives, avoiding the risk of “bombarding” consumers with much of the same, AI means “creativity becomes even more important.”

Additionally, creatives need to familiarize themselves with the skills and roles that are complementary to the new world: “I think every creative should learn Chinese. I think every creative should learn Spanish, probably Arabic too … and they should learn code.”

“The skills of the ‘Mad Men’, that Don Draper had or his colleagues … are very different to what you need now.”


Saudi Arabia has launched 22 new routes this year as part of tourism drive, ACP’s CEO says

The CEO of the Air Connectivity Program Majid Khan speaks at the Umrah+ Connect event in London on Monday November 4, 2024. (AN
The CEO of the Air Connectivity Program Majid Khan speaks at the Umrah+ Connect event in London on Monday November 4, 2024. (AN
Updated 26 min 4 sec ago
Follow

Saudi Arabia has launched 22 new routes this year as part of tourism drive, ACP’s CEO says

The CEO of the Air Connectivity Program Majid Khan speaks at the Umrah+ Connect event in London on Monday November 4, 2024. (AN
  • Kingdom has attracted 12 new airlines to date in 2024

LONDON: Saudi Arabia has launched 22 new routes from various destinations to the Kingdom this year, increasing tourist seating capacity by nearly 2 million, the CEO of the Air Connectivity Program has said.

Speaking at the Umrah+ Connect business-to-business event in London on Monday, Majid Khan said the Kingdom had attracted 12 new airlines to date in 2024.

Khan said: “There has been good expansion out of the UK. Virgin Atlantic is going to start daily flights from Heathrow to Riyadh in March; British Airways launched flights to Jeddah yesterday; Wizz Air will also be operating Gatwick to Jeddah flights daily.

“We are definitely focusing on our own carriers as well, because they are definitely our first priority; Flynas, flyadeal, Saudia, and Riyadh Air in the future.

“But we are also proactively working with international carriers in order to help us to get a higher share of inbound tourism to the Kingdom, as they have their sales and marketing channels in this part of the world.

“We know that the majority of BA travelers are not Saudis. They are actually travelers from the UK market, from their network in Europe and North America.”

Saudi Arabia has a strong, strategic location and travelers can reach more than half of the world within a six-hour flight, Khan said. He added that the ACP was working to deliver 150 million tourists to the Kingdom as part of Saudi Vision 2030.

He said: “Saudi Arabia is like one continent. We have 1,700 km of coastline, the new Maldives that’s actually the Red Sea, the two holiest sites for Muslims in the world, and mountainous regions.

“In the south we have Abha and Jazan, which I would personally call the Switzerland of Saudi Arabia. So it’s definitely an untouched wonder.”

An exhibition at the event highlighted new tourism developments in the Kingdom that British pilgrims can enjoy, including religious sites and activities that promote an understanding of Saudi cultural heritage.

Khan said the ACP was trying to revolutionize the way pilgrims travel, allowing them to holiday in the Kingdom after performing their religious rituals.

He said: “If we take the UK market, travelers typically have one Umrah ticket in their pocket to perform the minor pilgrimage with their family and friends. They then come back again to the UK, and have a separate ticket to either Dubai, Istanbul, or Malaga.

“This is something we would like to change. Travelers can perform Umrah, see the sacred places, and then save their tickets and continue to travel around the Kingdom. That’s the way we try to position Saudi Arabia.”

Rashid Mohammed, the organizer of Umrah+ Connect, said that Monday’s event had provided an opportunity for Umrah travel agents to network and grow their businesses.

Rashid Mohammed, the organizer of Umrah+ Connect (fourth from right), poses with the team from the Pilgrim Experience Program. (Umrah+ Connect)

Mohammed said: “We’ve brought you a diverse experience here in London, and it’s for you to use these tools, through connecting with people, to create packages that enhance and enrich pilgrim experiences.

“We’re also grateful for the support of the Ministry of Hajj and Umrah, and the Umrah and Ziyarah Forum, who are here today and have really backed us to put on this show.”


Saudi minister receives German foreign ministry official

Saudi minister receives German foreign ministry official
Updated 55 sec ago
Follow

Saudi minister receives German foreign ministry official

Saudi minister receives German foreign ministry official
  • Discussions focused on enhancing relations, regional and international developments and issues of common concern

RIYADH: Saudi Arabia’s Deputy Minister for Political Affairs Saud Al-Sati received Gregory Bledjian, head of the Middle East division at the German Foreign Ministry, and several accompanying officials, in Riyadh on Tuesday.

During the meeting, they discussed ways to enhance relations, regional and international developments, and issues of common interest, the Foreign Ministry wrote on X.

Meanwhile, Shoura Council Speaker Dr. Abdullah bin Mohammed Al-Asheikh received Turkiye’s Ambassador to the Kingdom Emrullah Isler in Riyadh on Tuesday, the Saudi Press Agency reported.