Saudi-UK partnerships drive trade surge with over 60 initiatives across 13 sectors

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Updated 14 May 2024
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Saudi-UK partnerships drive trade surge with over 60 initiatives across 13 sectors

Saudi-UK partnerships drive trade surge with over 60 initiatives across 13 sectors

RIYADH: Partnerships between Saudi Arabia and the UK cover over 60 initiatives across 13 sectors, with trade between the countries up a third since 2018, according to a top official.

Speaking during the opening remarks of the GREAT Futures Initiative Conference held in Riyadh, the Kingdom’s Minister of Commerce, Majid Al-Qasabi, noted that bilateral trade surged between 2018 and 2023, exceeding £79 billion ($99.12 billion).

With over 1,100 active licenses for UK investors, developments such as the giga-projects in Saudi Arabia and policy reforms are strengthening business opportunities in the Kingdom.

“The growth and the inflow of trade is matched by the growth in foreign direct investment. In 2022 alone, the inflow of British investment into (the) Saudi economy reached more than £4.3 billion,” Al-Qasabi said. 

He added: “Our strong bilateral economic ties are underpinned by strong educational and cultural ties. In the academic years of 2020 to 2023, 14,000 Saudi students were pursuing their higher education in the UK.”

The UK’s Deputy Prime Minister Oliver Dowden used his appearance on a panel alongside Al-Qasabi to say that he is “particularly excited about sports and tourism” when it comes to increased cooperation with the Kingdom.

“We will enhance decision-making and collaborations across various sectors, which is wonderful and amazing, enhancing our prosperity as two countries. We also look forward to these collaborations,” he said.   

Highlighting the UK as the second largest exporter of services in the world, Al-Qasabi stated that Saudi Arabia is looking into new trade across the cultural, sports, and entertainment areas, as well as financial and insurance spheres.

However, Dowden noted that a few additional sectors, including technology and artificial intelligence, were not covered.

“I think there’s a lot more we can do to collaborate together because there’s huge expertise in artificial intelligence in Saudi Arabia,” Dowden said.

He also flagged up education as an area for growth, saying that by 2030 there should be 10 British schools in the Kingdom.  

“Having a presence in Saudi Arabia has always been a strength to the British education system, so that’s a tremendously exciting area for us,” Dowden said, adding that healthcare is also an area for expansion.

Additionally, Saudi Minister of Investment Khalid Al-Falih highlighted that the second largest investor in Saudi Arabia is the UK, which has accumulated about $16 billion in investment stock.

He continued: “I will also mention our regional headquarters program where we have attracted over 400 global multinational companies to choose Saudi Arabia as their hub, I’d say as their home countries. I am proud and happy that 52 of those are from the UK and we are happy to offer this platform to grow and prosper.”

Al-Falih also stated that Saudi Arabia needs to develop a new economy, focusing on sectors that have been historically under-invested in, while also tackling global challenges.

The minister emphasized that the UK and Saudi Arabia, as leading G20 economies, are experiencing significant changes driven by megatrends such as energy and technological transitions, as well as challenges like AI and disruptions in global supply chains.

However, he said: “There needs to be green energy embedded in our supply chain. What we want to do is build these new supply chains that are built on … efficient logistics, technology, automation, Fourth Industrial Revolution, accessing critical materials, not only in the Kingdom but in Africa."

On a hosting front, Minister of Tourism Ahmed Al-Khatib stated that the Kingdom has witnessed a remarkable 390 percent increase in demand for tourism activity licenses, with over 165,000 British travelers visiting Saudi Arabia in the first quarter of this year.

“The issuance of 560,000 electronic visas to the UK tourists since 2019 underscores the growth in a growing interest in visiting our Kingdom. Our aim is to further increase connectivity and expand the presence of traditional sales operators,” Al-Khatib said.

Furthermore, the Secretary of State for Culture, Media and Sport of the UK, Lucy Frazer, stated that in 2022, the nation welcomed over 200,000 visitors from the Kingdom.

She quoted the UK’s national tourism agency VisitBritain’s latest forecast, which predicts 240,000 visits from Saudi Arabia this year.

“This is another area where you are testing the fundamentals. Looking up the tourism infrastructure needed to make Saudi Arabia a magnet for visitors doing what is needed to increase the number of annual travelers to the Kingdom from 14 million to 60 million in the next five years,” Frazer continued.

She also stated that many British sports stars will soon start playing in Saudi Arabia. 

On the first day of the event, Red Sea Global CEO John Pagano stated that the first phase of project work will be completed in 2025, as the company is “currently working on the Red Sea International Airport project and have operated eight flights to Riyadh, Jeddah, and Dubai.”

Chemicals firm to open Saudi office

Maurits van Tol, CEO of Catalyst Technologies for Johnson Matthey, has announced that the company will open its office in Riyadh

“We traditionally have catered to the Kingdom from our offices in Bahrain and Abu Dhabi. But what we are also now, we will announce this week, is that we will open our office in Riyadh,” van Tol told Arab News. 

“We just signed all the paperwork, and we will have the first people starting to work in the office very soon, and then we have a little bit of a bigger opening somewhat later in the year,” he said.

Van Tol said the office is set to open sometime between late summer and autumn with staff members from Saudi Arabia and the UK. 

The company’s expansion is a part of Johnson Matthey’s aim to enhance local and regional collaboration.

Van Tol discussed the company’s expansion during a panel discussion titled “Powering a Greener Future” at the GREAT Futures event in Riyadh on May 13.

During the session, he highlighted Johnson Matthey’s technologies and their role in developing sustainable aviation fuel and other low-carbon solutions. 

Van Tol said: “JM technologies will support KSA as it seeks to diversify its energy sources and reach its sustainability goals. We can and will help it make its vision to lead the world in making a circular carbon economy a reality.”

He said Johnson Matthey has been working in the region for 35 years, including collaborating with the King Abdullah University of Science and Technology.

“When you look at the Kingdom’s Vision 2030, there is a lot about reduce, reuse, recycle and remove … it’s also that place at the heart of what we do at Johnson Matthey,” Van Tol said. 

 “We design intrinsically energy-efficient technologies, but also we have a very broad suite of technologies that can convert renewables, including CO2, with renewable hydrogen, into synthetic aviation fuel,” he added.


Saudi finance firms lending surges to $26bn in 2024

Saudi finance firms lending surges to $26bn in 2024
Updated 14 sec ago
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Saudi finance firms lending surges to $26bn in 2024

Saudi finance firms lending surges to $26bn in 2024
  • Finance sector is evolving rapidly, with the emergence of fintech-driven players complementing traditional non-bank lenders

RIYADH: Credit provided by finance companies in Saudi Arabia rose to SR96.26 billion ($25.67 billion) in 2024, marking a 13.6 percent increase compared to the previous year, according to the latest figures from the Saudi Central Bank.  

Personal finance led the way, accounting for 29 percent of total lending, or SR27.6 billion. Auto financing followed closely at 26 percent (SR25.16 billion), while residential real estate loans comprised 24.27 percent, amounting to SR23.36 billion.  

Although it represents a smaller share of total lending, credit card finance recorded the most significant growth, surging 52.4 percent year on year to SR1.92 billion.   

Commercial real estate financing also saw robust expansion, rising 20 percent to SR4.92 billion. Auto and personal loans maintained solid momentum, growing by 18.8 percent and 18.6 percent, respectively. 

The retail segment — including personal, auto, housing, and credit card financing — continued to dominate the portfolios of finance companies in 2024. Lending to micro, small, and medium-sized enterprises also played a key role, representing approximately 19 percent of total credit. This is nearly double the share of MSME lending seen among traditional banks. 

In contrast, financing for large corporations remained limited, as major firms continued to rely on bank loans or capital markets to meet their funding needs. 

Profitability in the sector also improved markedly according to SAMA data. Net income rose by 72.13 percent to SR2.86 billion, while return on assets increased from 2.59 percent in 2023 to 4.13 percent in 2024. Return on equity reached 9.58 percent, up from 6.97 percent the previous year. 

The expansion of finance companies in Saudi Arabia has been bolstered by regulatory reforms aimed at promoting financial inclusion and boosting competition. (SPA)

Together, these trends indicate growing confidence in the sector, increased borrower demand, and improved cost management — factors that position finance companies for further expansion, particularly in underserved and fintech-driven lending segments. 

In recent years, finance companies in Saudi Arabia have played an increasingly important role in expanding credit access, particularly for underserved segments such as SMEs and individuals outside the traditional banking network. 

The expansion of finance companies in Saudi Arabia has been bolstered by regulatory reforms aimed at promoting financial inclusion and boosting competition. A significant milestone came in January 2023, when SAMA amended Article 8 of the Implementing Regulation of the Finance Companies Control Law, lowering the minimum paid-up capital requirement for firms focused on financing SMEs to SR50 million. The move was intended to attract investors and encourage the launch of specialized finance firms serving the SME sector.  

In a further push to support fintech innovation aligned with the Kingdom’s Vision 2030, SAMA also set a minimum capital threshold of SR5 million for Buy-Now-Pay-Later providers. 

These policy changes have led to a noticeable uptick in market participation. By the end of 2024, SAMA had licensed 62 finance companies operating across various segments, including personal finance, mortgage lending, leasing, and fintech-based services.  

Despite representing just 3.26 percent of total lending in Saudi Arabia — compared to SR2.96 trillion in bank loans — finance companies are playing an increasingly vital role in the Kingdom’s financial ecosystem.   

Unlike commercial banks, which benefit from extensive deposit bases and corporate lending capacity, finance companies are non-deposit-taking institutions that often serve niche or underserved markets.  

Interest rates offered by finance companies typically exceed those of traditional banks, reflecting differences in funding sources and borrower risk profiles.   While banks draw from low-cost deposits and operate with greater economies of scale, finance companies depend on equity, interbank loans, or capital markets for funding.  

As a result, their annual percentage rates tend to be higher, especially when serving higher-risk customer segments. 

Fintech expands footprint 

Saudi Arabia’s finance sector is evolving rapidly, with the emergence of fintech-driven players complementing traditional non-bank lenders.  

Among the most notable additions to the landscape are debt-based crowdfunding platforms, which are regulated by SAMA under the finance companies’ framework. 

Unlike conventional finance companies such as Nayifat or Bidaya, which lend directly using their own capital and assume full credit risk, these platforms act as intermediaries.  

They connect retail or institutional investors with borrowers — often micro and small enterprises — allowing investors to fund loans directly. The platforms themselves earn fees for facilitating the transactions, while the credit risk is borne by the investors, not retained on the platform’s balance sheet. 

This innovative model is helping to bridge financing gaps for SMEs and underserved communities, in line with the Vision 2030 objective of expanding financial access and economic participation. 

In a related move that highlights the sector’s momentum, Tamara Finance Co. became the latest company to receive SAMA licensing in March, bringing the total number of licensed finance companies in the Kingdom to 65.  

The company was approved to offer consumer finance and BNPL services, further reinforcing SAMA’s commitment to fostering financial innovation. 

Tamara, Saudi Arabia’s first fintech unicorn, achieved a $1 billion valuation in 2023 following a $340 million Series C funding round. Its rise coincides with a sharp increase in BNPL adoption across the Kingdom. 

A 2024 report by rival platform Tabby revealed that 77 percent of Saudi consumers now use BNPL services — often for essential expenses such as education, healthcare, and insurance — challenging the perception that BNPL is primarily for discretionary spending.  These developments underscore SAMA’s broader strategy to diversify credit sources, enhance consumer access to financing, and drive the shift toward a digital, cashless economy under Vision 2030.


AI-powered telemedicine reshapes Saudi healthcare landscape

AI-powered telemedicine reshapes Saudi healthcare landscape
Updated 9 min 54 sec ago
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AI-powered telemedicine reshapes Saudi healthcare landscape

AI-powered telemedicine reshapes Saudi healthcare landscape
  • Kingdom is accelerating the deployment of AI technologies, fundamentally reshaping how healthcare is delivered

RIYADH: Saudi Arabia is fast positioning itself as a regional pioneer in artificial intelligence-driven healthcare, harnessing telemedicine and digital innovations to modernize its medical infrastructure and widen access to care —particularly in remote and underserved regions.

Guided by its ambitious Vision 2030 agenda and bolstered by rising investments in digital health, the Kingdom is accelerating the deployment of AI technologies, fundamentally reshaping how healthcare is delivered, managed, and experienced.

Vikas Kharbanda, partner and healthcare sector lead at Arthur D. Little Middle East, told Arab News that AI-driven telemedicine is allowing providers to move from reactive care to proactive health management, which is particularly important in remote areas where “physical infrastructure is difficult and costly to develop and operate.”

Historically, access to healthcare across the Arab world has been uneven, with rural populations often lacking access to specialized services. In Saudi Arabia, however, AI-enabled platforms are helping bridge these gaps by facilitating remote consultations, optimizing clinical workflows, and supporting early detection of disease.

One of the Kingdom’s flagship initiatives is the Seha Virtual Hospital, a fully digital facility that leverages AI for diagnostics and links medical specialists across various locations for real-time consultations. Kharbanda described Seha Virtual Hospital as “a starting point of showcasing the full spectrum capabilities of what is possible with the convergence of digital capabilities into the healthcare environment.”

“With rapidly emerging capabilities for virtual consultations, e-ICU, digital prescriptions and dispensing workflows, AI-enabled diagnoses augmentation the program is starting to demonstrate the potential of what a virtual care delivery model can potentially achieve and the value it can create for a health system,” he said.

Kharbanda added that the hospital “has created a platform from which individual capabilities can be picked and diffused in the whole health system — commercializing the infrastructure capabilities from the public sector into the private sector could help diffuse these capabilities very rapidly into the whole system.”

Another initiative is Nala, a digital platform that began using AI in 2022 to offer personalized care recommendations based on individual data. Nala integrates with wearables to monitor vital signs and flag potential health risks. In 2023, it was acquired by Integrative Health, a network of AI-led urgent care centers in the Kingdom.

Tech-enabled outreach

Telemedicine remains a cornerstone of Saudi Arabia’s digital health strategy. Virtual consultations are helping to ease the burden on hospitals and clinics by enabling patients to connect with healthcare professionals remotely—eliminating the need for travel and streamlining access to specialized care.

“Telemedicine could be a major enabler for access and AI capabilities, especially focused on health risk assessments, enabling remote diagnosis, triaging capabilities and potentially bringing together the financing and care delivery model in a more systematic fashion could fundamentally shift the way health and care is managed today in the market,” Kharbanda added. 

Telemedicine could be a major enabler for access and AI capabilities, especially focused on health risk assessments, enabling remote diagnosis, triaging capabilities and potentially bringing together the financing and care delivery model in a more systematic fashion.

Vikas Kharbanda, partner and healthcare sector lead at Arthur D. Little Middle East

High smartphone penetration and widespread internet access have supported the uptake of these tools. Babylon Health, in partnership with Saudi Telecom Co., offers an AI-based app for symptom checking and consultations, while local platform Cura provides similar services with remote diagnosis and digital prescriptions.

AI: the game changer 

Artificial intelligence is also being deployed to support clinical decision-making, personalize treatment plans, and deliver predictive insights that can improve patient care. Hospitals across Saudi Arabia are increasingly incorporating machine learning to optimize operations and enhance health outcomes.

According to a report by GlobalData, AI-powered monitoring systems are now in use in many healthcare facilities across the Kingdom. These systems utilize real-time analytics and sensor technologies to boost patient safety and alleviate staffing pressures—offering a glimpse into how smart technology is reshaping the day-to-day realities of clinical care.

“Most responsible AI-powered telemedicine solutions are developed as clinically assistive tools,” said Hannah Gibson, director of UK and global partners at Visiba. “Triage in-person consultations may not always be necessary and if they are, should be more efficient.”

Still, the development of benchmarking tools to evaluate AI systems remains limited. “It takes a significant amount of time and resources for companies to create reliable benchmarking tests for research and development purposes,” said James Tapscott, senior manager of innovation and legal technology at Addleshaw Goddard.

He referenced findings from a report by Addleshaw Goddard, which showed that specific AI-powered retrieval techniques boosted the accuracy of commercial contract reviews from 74 percent to an average of 95 percent. Highlighting broader applications of artificial intelligence, he noted that in certain scenarios, AI models can deliver more concise responses than human counterparts—without compromising on accuracy.

“When it comes to telemedicine, it may be that a more concise, easily understandable answer is preferred … it may be surprising to your readers to see how well these models perform compared to humans,” Tapscott added. Kellie Blyth, partner in commercial at Addleshaw Goddard, said image analysis is one of the most common applications. “The most prevalent use of AI we are seeing in the market is to analyze medical images such as X-rays, MRIs, and CT scans. Many of these solutions can detect anomalies and diseases with an extraordinarily high degree of accuracy, often at earlier stages than previously thought possible.”

Kharbanda said AI could help improve efficiency in outpatient consultations by at least 20 percent, while also easing bottlenecks in emergency and surgical departments.

Investment trends

Saudi Arabia’s digital health sector is experiencing rapid expansion, driven by both public and private investments. A study by BlueWeave Consulting estimated the country’s digital health market size at $3.2 billion in 2024, with projections indicating a compound annual growth rate of 21.3 percent through 2031, reaching $13.3 billion.

Kharbanda said there is a shift in investment focus toward “AI-driven diagnostics, augmented care delivery, and supporting the provider-payer system in understanding health risks and funding structures to optimize health outcomes.” 

The most prevalent use of AI we are seeing in the market is to analyze medical images such as X-rays, MRIs, and CT scans. Many of these solutions can detect anomalies and diseases with an extraordinarily high degree of accuracy, often at earlier stages than previously thought possible.

Kellie Blyth, partner in commercial at Addleshaw Goddard, said image analysis is one of the most common applications

Tapscott noted that semi-autonomous AI, also known as agentic AI, could become more common in lower-risk areas such as elder care, offering adaptive solutions that help reduce costs and increase efficiency.

Blyth pointed to the need for regulatory clarity, particularly around ethical use. She said frameworks should address “algorithm vigilance,” which involves regular monitoring to minimize bias and ensure safe use in clinical settings.

Looking ahead

Saudi Arabia’s digital health strategy continues to evolve, with future developments likely to include greater use of wearables, predictive modeling, and AI-assisted diagnostics.

Blyth said a major step forward will be the national biobank overseen by the King Abdullah International Medical Research Center. “The real advances in telemedicine will come at the state level with the establishment of the national biobank,” she said, which will serve as a valuable resource of clinical data from the Saudi population.

This will be further supported by computing infrastructure investments made through the Saudi Company for AI.

Gibson said triage systems powered by AI could soon become a regular feature across healthcare facilities, helping to direct patients to the appropriate level of care from the beginning.

As adoption grows, Saudi Arabia is developing a healthcare model that blends digital access with AI-backed insights, aimed at improving outcomes and supporting a more resilient health system.


MENA startup funding drops 76% in March

MENA startup funding drops 76% in March
Updated 21 min 28 sec ago
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MENA startup funding drops 76% in March

MENA startup funding drops 76% in March
  • Decline reflects broader economic uncertainty stemming from ongoing US trade tensions

RIYADH: Startup investment in the Middle East and North Africa region fell sharply in March, with total funding declining 76 percent month on month to $127.5 million across 28 deals, down from $530 million in February. 

The decline — observed even after excluding debt financing from both months — reflects broader economic uncertainty stemming from ongoing US trade tensions with global partners. 

These geopolitical developments have impacted key regional economies, contributing to a 50 percent year-on-year drop in both the volume and value of investments, according to Wamda’s monthly report.  

February’s funding surge was largely driven by major startup events, including Saudi Arabia’s flagship LEAP conference.

UAE tops regional funding  

The UAE retained its lead in regional startup funding, securing $104.4 million across 14 transactions. Egypt ranked second with $11.6 million from four deals, followed by Saudi Arabia, which raised $8 million through five startups. 

Despite the March slowdown, the first quarter saw robust activity, with MENA startups raising $1.5 billion — marking a 244 percent increase compared to the same period in 2024.

Fintech leads Q1 surge, SaaS absent for 2nd month   

Fintech remained the dominant sector, attracting $82.5 million across 10 deals in March alone. The sector accounted for over $1 billion in the first quarter funding across 36 startups, cementing its role as a top investment magnet since 2021. 

Healthtech and artificial intelligence followed, raising $16 million and $14 million respectively. In contrast, software-as-a-service, or SaaS, startups failed to secure funding for the second consecutive month.  

Early-stage companies captured 70 percent of March funding, amounting to $58 million, while later-stage firms raised $46 million, including three Series B rounds. 

Debt financing also declined sharply, comprising just 12.5 percent of total monthly funding. Business-to-business startups continued to attract the bulk of investor attention, raising $97 million, while business-to-consumer ventures brought in $24 million.

Gender funding gap widens; investor caution rises 

No female-founded startups received funding in March — a significant setback for gender equity in the region’s entrepreneurial landscape. 

Male-founded ventures secured $113 million, with the remainder going to mixed-gender founding teams. 

Founded in 2022 by Abdullah Al-Lahuo and Salem Al-Badawi, Sadq offers legally compliant digital solutions for secure document management. (Supplied)

The broader investment slowdown is expected to prompt increased investor caution, with a tilt toward later-stage startups that have demonstrated resilience amid macroeconomic headwinds, Wamda noted. 

Sectors tied to global trade — such as logistics, mobility, and e-commerce — may face continued challenges as new alliances and shifting energy dynamics reshape the global economic order. However, adaptable startups could benefit from emerging opportunities, the report added.

Sadq raises $1.5m to expand digital signature platform 

Saudi Arabia-based Sadq, a digital signature and document authentication platform, has raised $1.5 million in a pre-Series A round led by X by Unifonic Fund. Other investors, including strategic backer Unifonic, also participated. 

Founded in 2022 by Abdullah Al-Lahuo and Salem Al-Badawi, Sadq offers legally compliant digital solutions for secure document management and plans to use the funding to expand its presence across Saudi institutions. 

Seesaw, established in 2007, develops AI-powered learning tools and digital curricula. (Supplied)

TruBuild secures $1m to fuel AI-powered contech expansion 

Saudi construction tech startup TruBuild has raised $1 million in a seed round led by Wa’ed Ventures and Dar Ventures, with support from Plug & Play Ventures, OQAL, Taz Investment, and several angel investors. 

Founded in 2023 by Bisrat Degefa and Sari Sabban, TruBuild uses AI to reduce inefficiencies and improve collaboration in construction projects. The funding will support product development and expansion within and beyond Saudi Arabia.

Seesaw acquires Little Thinking Minds  

US-based edtech company Seesaw has acquired Jordan’s Little Thinking Minds for an undisclosed sum. 

Founded in 2004 by Lamia Tabbaa and Rama Kayyali, Little Thinking Minds specializes in Arabic literacy tools and is one of the region’s prominent female-founded edtech startups. 

Seesaw, established in 2007, develops AI-powered learning tools and digital curricula. The acquisition will integrate Seesaw’s interactive tech with Little Thinking Minds’ Arabic language expertise.

Dubizzle Group acquires Property Monitor  

 Dubai-based classifieds platform Dubizzle Group has acquired UAE’s Property Monitor, a real estate analytics firm, for an undisclosed amount. 

Founded in 2014, Property Monitor provides valuation and market intelligence services for real estate stakeholders. The acquisition supports Dubizzle’s strategy to expand offerings across its platforms Bayut and dubizzle. It follows Dubizzle’s February acquisition of Egypt’s online car marketplace Hatla2ee. 

DPI takes over Egypt’s Nclude fintech fund management 

UK-based private equity firm Development Partners International has assumed management of Egypt’s fintech fund Nclude, previously overseen by Global Ventures. 

Launched in 2022, Nclude closed a $110 million round that September and has invested $28 million across nine startups, including Partment, Khazna, and Paymob. 

DPI will advise through a dedicated Egypt-based team. With nearly $850 million invested in Egypt over the past decade, the firm brings significant experience in supporting digital transformation.

AIREV receives strategic backing from Venturewave Capital 

UAE-based artificial intelligence firm AIREV has secured investment from Ireland’s Venturewave Capital to accelerate the growth of its AI operating system ‘On-Demand.’ 

The capital will enable AIREV to expand beyond the UAE and Ireland and explore new markets. The investment reinforces its ambition to scale as a leading AI player in the Gulf.   

The investment reinforces AIREV’s position to scale as an AI company in the Gulf region.

viAct raises $7.3m Series A to advance industrial AI 

 Hong Kong-based AI startup viAct has closed a $7.3 million Series A round led by Venturewave Capital, with participation from Singtel Innov8, Korea Investment Partners, and the PolyU Entrepreneurship Investment Fund. 

The firm develops AI models for hazard prediction and workforce safety in high-risk sectors. viAct plans to expand its presence in the Middle East, especially Saudi Arabia, and grow its engineering and sustainability teams globally.


UK-Saudi trade ties deepen as 50 British firms set up regional HQs in Kingdom

UK-Saudi trade ties deepen as 50 British firms set up regional HQs in Kingdom
Updated 18 April 2025
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UK-Saudi trade ties deepen as 50 British firms set up regional HQs in Kingdom

UK-Saudi trade ties deepen as 50 British firms set up regional HQs in Kingdom

RIYADH: The strong investment growth in Saudi Arabia’s economy has led 50 British companies to set up regional headquarters, joining over 1,300 UK firms already operating in the Kingdom, said a senior UK trade official.

The UK is positioning itself as a long-term partner in the Kingdom’s economic transformation, with bilateral trade already surpassing £17 billion ($22.55 billion) and expected to grow further in line with Vision 2030.

“The UK and the Kingdom of Saudi Arabia have enjoyed a warm and deep trading relationship for a long time,” said Peter Ashby, deputy UK trade commissioner for the Middle East, in an interview with Al-Eqtisadiah. 

Peter Ashby, deputy trade commissioner for the Middle East and director of trade and investment for Saudi Arabia, based in the British Embassy in Riyadh. Photo/Al-Eqtisadiah 

“So, we are starting from strong foundation and a place of friendship and mutual respect,” added Ashby, who is also the director of trade and investment at the British Embassy in Riyadh. 

Both governments, he said, “are working extremely hard to strengthen our trading relationships and to create quality jobs in new sectors under Vision 2030 and the UK’s upcoming Industrial Strategy.”

Ashby said the UK-Saudi Strategic Partnership Council — led by Saudi Commerce Mnister Majid bin Abdullah Al-Kassabi and UK Secretary of State for Business and Trade Jonathan Reynolds — has been central to advancing bilateral initiatives across economic and social pillars.

‘Great Futures’ initiative

A flagship effort under that framework is the ‘Great Futures’ campaign, which Ashby described as a “joint initiative to promote trade, tourism, innovation and cultural partnerships.” It has supported deals in priority sectors such as critical minerals and AI-enabled technology.

“The campaign continues, with GREAT FUTURES supporting business engagement in the UK and Saudi Arabia, including bespoke events such as the UK-Saudi Skills Forum at the upcoming HCI (Human Capability Initiative) and EDGEx Education Global Exhibition,” Ashby said.

The campaign’s impact was tangible from the outset. “The event delivered more than 50 agreements across priority sectors and was the catalyst for the partnerships worth over £7.7bn and delivering 4000 jobs in both Kingdoms, announced during the UK Prime Minister’s visit in December last year,” he said.

One of those deals involved hydrogen-focused UK firm HYCAP, which partnered with Saudi companies “to invest over £750 million in hydrogen mobility infrastructure solutions between both our countries, securing over 1000 jobs across Northern Ireland and the rest of the UK.”

Vision 2030 alignment

Ashby pointed out that the UK is “strategically aligning its expertise with Saudi Arabia's Vision 2030 priorities, particularly focusing on supporting the Kingdom's transition into non-oil sectors.”

The UK is concentrating on industries where it already leads globally — “including energy, financial services, clean technology, advanced manufacturing, digital innovation, healthcare, biotech, creative industries, and defence.”

Recent milestones include the announcement of a UK-Saudi Sustainable Infrastructure Assembly, aimed at enhancing collaboration between UK financial and professional services and Vision 2030’s sustainable infrastructure projects.

He also cited the example of UK-based Phytome Life Sciences, which launched “a UK-Saudi innovation-investment bridge with the Research, Development and Innovation Authority (RDIA), to accelerate research, development and investment in medicines, materials and agricultural solutions.”

Academic collaboration is another key focus. “Our UK universities have already been working in this space, with one notable example being the partnership in AI for precision medicines between the University of Oxford and King Abdulaziz University, and we hope to see more partnerships thrive,” he added.

“With more than 1300 UK firms operating in Saudi Arabia and more than 50 UK companies establishing regional headquarters in the Kingdom,” Ashby said, “the export of UK skills and expertise to the country puts the UK in a strong position to support the transformation that is taking place through Vision 2030.”

Supporting giga-projects

UK firms are also playing a growing role in the Kingdom’s giga-projects, including NEOM and the Red Sea Project. “UK firms are making substantial contributions to Saudi Arabia's giga-projects, bringing world-leading expertise in innovation, sustainability, and technical excellence,” he said.

He cited Graphene Innovations, a Manchester-based firm that “recently announced the world’s first commercial production plant for graphene-enriched carbon fibre with NEOM.” The facility is expected to “generate £250 million of investment into a research and innovation hub in Greater Manchester and is expected to create more than 1,000 skilled jobs in the region.”

On the Saudi side, the project is expected to “contribute over 4,500 skilled jobs to Saudi Arabia’s economy by 2030, generating revenues exceeding $1.6 billion.”

Ashby said these partnerships showcase “the UK's strengths in clean technology, advanced materials, and sustainable infrastructure — all critical components of Saudi Arabia's ambitious giga-projects as they move from strategy into delivery phase.”

Clean energy, smart Infrastructure and capital markets

Clean energy partnerships between the UK and Saudi Arabia are valued at £7.7 billion and are “set to create over 4000 UK jobs,” Ashby noted.

Among them is Carbon Clean’s work with Aramco on modular carbon capture, and Next Generation SCM’s deal with City Cement Co. to produce 2.5 million tonnes of sustainable cement and concrete materials annually.

On financial services, Ashby emphasized the UK’s global role: “All Saudi Arabian bond and sukuk issuances have been made through The London Stock Exchange (LSE), with $41.8 billion in capital raised in 2024 alone. This demonstrates the deep trust Saudi institutions place in UK financial markets.”

By leveraging this expertise, UK firms are “supporting the development of more sophisticated capital markets, and facilitating Saudi companies' access to global investment.”

UK-GCC FTA 

Looking ahead, Ashby underscored the strategic significance of a UK-Gulf Cooperation Council Free Trade Agreement. “This could grow trade between the UK and the GCC by 16 percent, adding an extra £8.6 billion a year to trade. Of course, this would further help to grow the UK-Saudi trade relationship.”

He acknowledged that one of the main challenges isn’t regulation, but perception. “In fact, many UK companies are surprised by how straightforward it is to do business in Saudi Arabia — so I would say that making sure that business leaders fully understand the market is probably the biggest challenge,” he said.

“Many business leaders talk of understanding the Gulf, but the countries within the region are very different. Saudi Arabia is a unique country, with extraordinary, hard-working, and innovative leaders in business and government.”

His advice to executives: “I would encourage all leaders with a serious interest in partnering in the Kingdom to come and build relationships directly here.”

Future opportunities

Ashby said the UK’s upcoming Industrial Strategy “emphasises the importance of shaping markets to meet rapid global economic changes ensuring that the UK remains at the forefront of innovation and investment opportunities.”

He identified growth sectors aligned with Saudi Arabia’s trajectory: “Advanced manufacturing, especially involving innovative materials like graphene-enriched carbon fibre, offers substantial growth potential. The creative industries, digital technology, healthcare, and biotech sectors also present significant opportunities.”

On tourism and entertainment, he added: “Saudi Arabia's focus on developing tourism and entertainment infrastructure creates openings for UK firms with experience in these sectors.”

“As Saudi Arabia continues its impressive delivery of Vision 2030, I see great potential and opportunities for UK and Saudi businesses to contribute to the growth and prosperity of each other’s economies.”


Saudi Arabia poised to become Mideast’s Silicon Valley, say experts 

Saudi Arabia poised to become Mideast’s Silicon Valley, say experts 
Updated 18 April 2025
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Saudi Arabia poised to become Mideast’s Silicon Valley, say experts 

Saudi Arabia poised to become Mideast’s Silicon Valley, say experts 

RIYADH: Saudi Arabia is rapidly transforming into a regional technology hub, drawing comparisons to Silicon Valley, thanks to a wave of strategic investments and high-profile initiatives, experts have told Arab News.  

At the heart of this transformation is Project Transcendence, a groundbreaking $100 billion initiative launched in 2024.   

Spearheaded by the Kingdom’s Public Investment Fund in partnership with Google, the project aims to build a comprehensive artificial intelligence ecosystem within Saudi Arabia.  

The initiative is set to bolster the growth of local tech startups, generate employment opportunities, and foster collaborations with global technology firms — positioning the Kingdom at the forefront of regional innovation.  

Complementing these efforts is the annual LEAP technology conference, which continues to gain international attention. The 2025 edition of the event attracted over 170,000 visitors and secured investments exceeding $14.9 billion, underscoring Saudi Arabia’s growing appeal as a technology and innovation destination.  

These developments are central to the Kingdom’s broader economic reform strategy under Vision 2030, which aims to diversify the economy and reduce its longstanding reliance on oil revenues.  

With strategic initiatives and strong global partnerships, Saudi Arabia is cementing its place as a key player in the global tech landscape.  

Noor Al-Nahhas, co-founder and CEO of UAE-based software company nybl. Supplied

Speaking to Arab News, Noor Al-Nahhas, co-founder and CEO of UAE-based software company nybl, said: “Saudi Arabia is rapidly transforming into a global technology hub, driven by Vision 2030’s ambitious agenda. The Kingdom is creating a robust ecosystem for tech startups to thrive while accelerating investments in AI and deep tech — technologies that are critical to furthering the progress of the sector.”   

He added: “With the emerging developments we are seeing in the Kingdom, obstacles are few — this is the Silicon Valley of the Middle East and a rising force in the global tech landscape.”   

Mamdouh Al-Doubayan, managing director of Globant for the Middle East and North Africa region, also echoed similar views. He said that Saudi Arabia’s investments in the digital infrastructure should be supported with key partnerships to achieve the desired results.  

Mamdouh Al-Doubayan, managing director of Globant for the Middle East and North Africa region. Supplied

“The Kingdom is making substantial investments in digital infrastructure while fostering an ecosystem that nurtures innovation and entrepreneurship. Key partnerships are pivotal to driving this vision forward,” said Al-Doubayan.   

The crucial SME factor  

Vikas Panchal, general manager, Middle East, for Indian multinational technology company Tally Solutions, told Arab News that small and medium enterprises in Saudi Arabia have a huge role to play as the Kingdom continues its technological evolution journey.   

“Saudi Arabia is rapidly advancing in its digital transformation journey, with SMEs playing a pivotal role in this evolution. The Kingdom’s Vision 2030 has placed technology and digitalization at the forefront of economic diversification, fostering a pro-business environment where SMEs are seen to continuously succeed in,” said Panchal.   

Vikas Panchal, general manager, Middle East, for Indian multinational technology company Tally Solutions. Supplied

He added that government-backed programs like Monsha’at’s SME support initiatives as well as investments in AI, fintech and e-commerce are equipping businesses with scalable digital tools, thus allowing them to compete on a global scale.   

“With streamlined business regulations and a growing interest in pursuing tech-driven efficiencies, Saudi Arabia is on track to becoming a global tech hub,” Panchal added.  

Homegrown innovation   

Amid these advancements, experts also highlighted potential challenges that Saudi Arabia may encounter as it strives to establish itself as a global tech destination.  

Al-Doubayan noted that while the Kingdom is making significant progress in digital transformation, addressing certain challenges will be crucial to ensuring sustainable growth.  

He pointed out that one of the key obstacles Saudi Arabia may face is building a robust talent pipeline to support the burgeoning tech sector.  

“While the Kingdom invests in education and training, attracting and retaining skilled professionals in a competitive global landscape remains critical,” said Al-Doubayan, adding: “Additionally, navigating regulatory frameworks and ensuring a supportive environment for innovation can be complex, especially as the country seeks to balance rapid technological advancement with traditional practices.”  

Panchal said that some of the challenges faced by the Kingdom include costs for digital transformation, especially among SMEs in the Kingdom.  

 “While large corporations are quickly embracing AI and automation, many SMEs still face challenges in transitioning from traditional to digital operations. The lack of expertise in adopting cloud-based financial management, tax automation, and real-time accounting can slow down their competitiveness,” said Panchal.   

He added: “For some SMEs, the initial cost of transitioning to fully digital operations can be a challenging feat. By empowering SMEs with affordable, easy-to-use technology solutions, Saudi Arabia can overcome these hurdles and accelerate toward its goal of achieving a truly tech-driven economy.”   

Al-Doubayan also expressed similar views and said that some companies are facing the risk of infrastructural limitations, as developing the necessary digital and physical infrastructure to support ambitious projects can be both time-consuming and costly.  

Al-Nahhas said that Saudi Arabia should strengthen its AI capabilities to truly achieve its tech ambitions in the future.   

“One critical factor to consider is the speed at which the global AI race is evolving. This will be a vital aspect to remain cognizant of as Saudi Arabia pushes forward in pursuit of meeting its Vision 2030 goals,” said the nybl CEO.  

He added that Saudi Arabia should try to develop its local ecosystem for technological innovation rather than importing it from other nations.   

“A striking example is DeepSeek, which in a short span has developed an AI model capable of rivalling those from Silicon Valley and disrupts the sector in unprecedented ways,” said Al-Nahhas.   

DeepSeek, a chatbot developed by China, uses advanced large language models and was first launched on Jan. 10.   

Upon its release, it quickly outpaced ChatGPT, becoming the most downloaded freeware app on the iOS App Store in the US.   

The impressive performance of DeepSeek, coupled with its relatively low cost, has made waves globally, challenging the dominance of US-based AI models.   

Thanks to its Natural Language Processing technologies, DeepSeek is able to understand, interpret, and generate human language more effectively, resulting in a 60 percent reduction in irrelevant search results compared to traditional search engines.  

Al-Nahhas added: “This highlights the sheer speed of innovation in the tech sector, but also raises a fundamental question: ‘Why should we import tech when we have the resources and vision to create it in the Kingdom?’ To truly lead, Saudi Arabia must double down on homegrown innovation — over-reliance on external solutions risks dependency and could slow progress.”  

During the recent LEAP conference, held in Riyadh from Feb. 9 to Feb. 12, Saudi Minister of Communications and Information Technology Abdullah Al-Swaha also talked about DeepSeek and said that it is beating all AI models.   

“We have to celebrate the ChatGPT moment of 2022, but we also have to appreciate the DeepSeek moment. The world does not need polarization in the intelligent age. We need to work collectively to celebrate these advancements, where DeepSeek so far is beating all AI models,” the minister said.   

Al-Nahhas added that Saudi Arabia has a massive opportunity to set global benchmarks by developing AI and deep tech in-house, and can ensure that technology is not just made for the Kingdom, but can be exported worldwide, contributing to the growth of the country’s economy.   

“Competing on the global stage requires a mindset shift: Saudi Arabia is not just a consumer of technology, we are creators, driving the next wave of innovation from the Kingdom to the world,” said Al-Nahhas.   

Dhruv Verma, founder and CEO of Thriwe, a tech-driven benefits as a platform company which expanded its presence to Saudi Arabia in 2023, said that stringent data protection laws may pose hurdles for foreign tech companies, making long-term private sector engagement vital for sustainable growth.   

Dhruv Verma, founder and CEO of Thriwe. Supplied

“As digitalization accelerates, the risk of cyber threats and data breaches increases, emphasizing the need for robust cybersecurity measures and cross-border collaborations,” said Verma.   

Arun Bruce, CEO of Dubai-based management consultancy firm TransformationX, told Arab News that Saudi Arabia should strengthen its startup ecosystem to ensure that the technology sector will thrive long term.   

He also echoed the views of Al-Nahhas that the Kingdom should avoid over-dependence on international technologies, and should develop advanced innovations locally.   

Arun Bruce, CEO of Dubai-based management consultancy firm TransformationX. Supplied

“The tech startup scene in KSA is certainly strengthening  — with multiple accelerators and government initiatives — but still has some way to go as it competes with global and regional startup hubs,” said Bruce.   

He added: “As Saudi Arabia seeks to grow, localizing its tech inputs becomes important. Companies like PIF-backed ALAT are certainly taking the Kingdom in the right direction.”