Series of inspired redirections leads rising star in Saudi cinema to Cannes screening

Hanaa Alfassi’s upcoming project ‘When the Shelves Hymn,’ is part of the AlUla Creates initiative, with renowned Saudi director Haifa Al-Mansour present as one of the mentors on set. (Supplied)
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Hanaa Alfassi’s upcoming project ‘When the Shelves Hymn,’ is part of the AlUla Creates initiative, with renowned Saudi director Haifa Al-Mansour present as one of the mentors on set. (Supplied)
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Updated 13 May 2024
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Series of inspired redirections leads rising star in Saudi cinema to Cannes screening

Series of inspired redirections leads rising star in Saudi cinema to Cannes screening
  • The filmmaker’s AlUla Creates project is set to be partially screened at Cannes Film Festival

JEDDAH: Filmmaker Hanaa Alfassi, from Jeddah, is a rising talent in the nascent world of Saudi cinema, rubbing shoulders with iconic directors like Haifa Al-Mansour.

Her latest project, “When the Shelves Hymn,” created under the working title “Bygones,” is a coming-of-age drama that is currently in post-production. A scene is set to be screened at a Film AlUla event at Cannes Film Festival this week and the film is part of the AlUla Creates initiative, with Al-Mansour present as one of the mentors on set.




The Saudi filmmaker’s upcoming film was shot in AlUla’s old town area. (Supplied)

“We were fortunate to have the director Haifaa Mansour provide valuable feedback during the development process.” Alfassi told Arab News. “She is a very kind and inspiring filmmaker, and we were glad as a team to have her visit the set.”

Collaborating closely with industry veterans like Moayad Abualkhair and Al-Mansour, Alfassi benefited from robust feedback loops that significantly enhanced the development process.

HIGHLIGHTS

• Hanaa Alfassi also served as a judge at the 10th Saudi Film Festival, which was held recently this month in Dhahran.

• Her cinematic perspective was profoundly influenced in 2012 during the premiere of ‘Wadjda’ at the Tribeca Film Festival in New York City.

• A film she was involved in, ‘In Between,’ directed by Dalia Bakheet, was selected for the Annecy Film Festival in 2019.

• Her initial foray into the digital arts began with a 3D animation course in 1999 during her high school years in Egypt.

She also faced numerous challenges while filming “When the Shelves Hymn.”

“Despite unexpected delays, the team utilized these interruptions for in-depth discussions and rehearsals, adding depth to their work,” she said.




The Saudi filmmaker’s upcoming film was shot in AlUla’s old town area. (Supplied)

Filming in the old town of AlUla was a deliberate choice, intertwining the narrative with the historic location’s enchanting landscapes.

“The choice of an antique shop in the old town was not only organic to the story but also perfectly aligned with the location’s authenticity,” the filmmaker said.

We were fortunate to have the director Haifaa Al-Mansour provide valuable feedback during the development process.

Hanaa Alfassi, Saudi filmmaker

“Despite the numerous regulations governing shooting location, as it’s a perceived UNESCO heritage site, the production design team led by Amany Wahba and Theory PS ensured strict adherence to all requirements.”




The Saudi filmmaker’s upcoming film was shot in AlUla’s old town area. (Supplied)

The support from mentors throughout the production was crucial as it helped fine-tune the script, enrich the film’s direction, and ensure the final product was not only a reflection of Alfassi’s vision but also collaborative filmmaking.

“Their support went beyond just providing feedback; it was a source of encouragement and motivation throughout the process,” she told Arab News.

Alfassi also served as a judge at the 10th Saudi Film Festival, which was held recently this month in Dhahran, a task that provided her with a unique vantage point and offers opportunities to partake in meaningful discussions.

“Serving as a jury member is also a learning experience exposing me to a diverse range of films and viewpoints as well as true discussions about the nature of cinema as an art form,” she said.

Alfassi’s cinematic perspective was profoundly influenced in 2012 during the premiere of “Wadjda,” the first feature-length film made by a female Saudi director (Haifaa Al-Mansour) at the Tribeca Film Festival in New York City. The film was the Kingdom’s official submission for the foreign language film category in the 86th Academy Awards, marking the first time the country submitted a film to the Academy for consideration.

At the premier, surrounded by a diverse audience, Alfassi was struck by the universal curiosity and connection films can foster. “It was a moment filled with excitement and curiosity as we witnessed people from diverse backgrounds and cultures come together to experience a film from a different place,” she said.

“This sense of curiosity has always been a part of me, but the experience reinforced its importance. It’s crucial for me today to maintain this curiosity, as it enables me to tell diverse narratives and explore new perspectives.”

Her entry into the world of filmmaking was not straightforward, but rather a series of inspired redirections. Her initial foray into the digital arts began with a 3D animation course in 1999 during her high school years in Egypt.

Although the emerging digital era fascinated her, Alfassi found the detailed process of animation to be too time-consuming. This led her to explore photography, which temporarily satisfied her storytelling impulses. However, her desire to tell dynamic, evolving stories only grew from there.

Alfassi enrolled in the filmmaking institute, setting her career trajectory firmly toward the cinema. “As I pursued my studies in mass communication at University of Ain Shams, my mother discovered a new institute founded by one of Egypt’s renowned filmmakers, Rafat Al-Meehi,” she said. “I enrolled, balancing two years of filmmaking education alongside my college curriculum.”

Over the years, Alfassi has contributed to various short films both as a director and producer. One of these, “Lollipop,” received a financial award from the ENJAAZ Dubai Film Market’s production support fund and gained support from The Heart Productions and the Industry Lab at the New York Film Academy.

“Lollipop” has been showcased at several prestigious festivals, including the Dubai International Film Festival and the Malmo Arab Film Festival. It was also featured in the “Hope” program by ANHAR, the Arab Network for Human Rights Films.

Another project she was involved in, “In Between,” directed by Dalia Bakheet, was officially selected for the renowned Annecy Film Festival in 2019.

From being inspired by a film by Al-Mansour to becoming a film director herself and having Al-Mansour on site, Alfassi’s hard work and perseverance has clearly paid off. Late last year at the 2023 Red Sea International Film Festival, alongside her colleagues Jade and Mana Al-Majd, she clinched one of the two awards in the TV Series Lab category for their comedy TV pilot set in Saudi Arabia, an achievement she considers an honor.

Alfassi’s journey in filmmaking is a compelling narrative of passion, adaption, and perseverance.

Looking ahead, the Saudi filmmaker is enthusiastic about her participation in future festivals and is keen to leverage platforms like the Cannes Film Festival to broaden her network and introduce her work to a global audience.

 


Saudi Arabia condemns new Israeli agency for displacing Palestinians from Gaza Strip

Saudi Arabia condemns new Israeli agency for displacing Palestinians from Gaza Strip
Updated 24 March 2025
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Saudi Arabia condemns new Israeli agency for displacing Palestinians from Gaza Strip

Saudi Arabia condemns new Israeli agency for displacing Palestinians from Gaza Strip
  • Ministry of Foreign Affairs categorically rejects Israeli violations of international and humanitarian laws in the Gaza Strip
  • Israel’s new agency will be tasked with relocating Palestinians to unspecified third countries

RIYADH: Saudi Arabia’s Ministry of Foreign Affairs condemned Israel’s recognition of illegal settlements in the Occupied West Bank and the establishment of an agency aimed at displacing Palestinians from the Gaza Strip on Monday.

The ministry said it categorically rejects Israeli violations of international and humanitarian laws in the Gaza Strip and the West Bank.

“(Saudi Arabia condemns) Israeli occupation authorities’ announcement of the establishment of an agency aimed at displacing Palestinians from the Gaza Strip,” the ministry said in a statement.

Israel said it is creating a government agency to oversee the “voluntary departure” of Palestinians from the Gaza Strip following approval from the Israeli security cabinet over the weekend.

Since late 2023, at least 50,000 people have been killed during the Israeli military campaign in the Gaza Strip, and almost 1.9 million Palestinians in Gaza are now internally displaced.

Israel’s new agency will be tasked with relocating Palestinians to unspecified third countries under the supervision of the Ministry of Defence.

On Monday, Saudi Arabia also condemned the approval of 13 illegal settler outposts in the West Bank over the weekend. The Saudi ministry said that the decision was made “in preparation for their legalization as colonial settlements.”

It added that lasting peace can only be achieved if the Palestinian people obtain their legitimate rights and establish an independent state on pre-1967 borders with East Jerusalem as its capital, the Saudi Press Agency reported.


Saudi deputy minister receives US embassy official

Saudi deputy minister receives US embassy official
Updated 24 March 2025
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Saudi deputy minister receives US embassy official

Saudi deputy minister receives US embassy official
  • Al-Khuraiji met Turkiye’s Ambassador to the Kingdom Emrullah Isler, the parties focusing on bilateral cooperation and ways to enhance it in various fields

RIYADH: Saudi Deputy Foreign Minister Waleed Al-Khuraiji recently received in Riyadh Alison Dilworth, the charge d’affaires ad interim of the US Embassy in the Kingdom.

The parties reviewed bilateral relations between the countries, as well as the latest regional and international developments, the Foreign Ministry wrote in a post on X.

Al-Khuraiji also met Turkiye’s Ambassador to the Kingdom Emrullah Isler, the parties focusing on bilateral cooperation and ways to enhance it in various fields.

 


Riyadh forum promotes cross-sector partnerships for sustainable development

Riyadh forum promotes cross-sector partnerships for sustainable development
Updated 24 March 2025
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Riyadh forum promotes cross-sector partnerships for sustainable development

Riyadh forum promotes cross-sector partnerships for sustainable development
  • Event, held on Saudi Social Responsibility Day on March 23, raised awareness about the importance of social responsibility in community development and sustainable growth
  • Saud Al-Subaie, chairman of the association, stressed the need for concerted efforts across all sectors to reinforce social responsibility

RIYADH: The Social Responsibility Association in Riyadh organized the second Social Responsibility Forum to integrate efforts across sectors to support sustainable development and Vision 2030.

The event, held on Saudi Social Responsibility Day on March 23, raised awareness about the importance of social responsibility in community development and sustainable growth.

It aimed to strengthen the role of companies in fostering this culture and contributing to societal, economic, and environmental development, reported the Saudi Press Agency.

Saud Al-Subaie, chairman of the association, stressed the need for concerted efforts across all sectors to reinforce social responsibility.

He highlighted the complementary roles of the government, private, and nonprofit sectors in creating a positive impact on society and the economy, while promoting a culture of giving.

Abdullah Al-Muhanna, CEO of the association, noted its commitment to building effective partnerships and spreading social responsibility.

He said that the occasion serves as an opportunity to instil values of generosity and solidarity, while enhancing institutional contributions to community service.

Statistics from the Ministry of Human Resources and Social Development show that the percentage of major companies implementing social responsibility programs increased from 30 percent in 2019 to 65 percent by the end of 2023.

The forum featured two panel discussions on the role of the government, private, and nonprofit sectors in activating social responsibility.

The discussions also covered national experiences, governance of community work, and ways to instill a culture of social engagement among future generations.

Additionally, the forum addressed methods for measuring social responsibility outcomes and adopting impactful programs.

During the event, the Princess Al-Anoud Charity Foundation was honored for its contributions to community initiatives and sustainable development.

Several institutions, private sector entities, and individuals were also recognized for their work.

This year’s Saudi Social Responsibility Day, under the theme “We Commit to Our Social Responsibility,” reaffirmed the role of all entities in fostering a culture of generosity and citizenship.

The event is vital for entrenching the culture of giving and enhancing collaboration across sectors, contributing to sustainable development and raising awareness of commitments toward individuals and institutions.


Saudi Architecture Characters Map begins implementation with digital tools and training

Saudi Architecture Characters Map begins implementation with digital tools and training
Updated 25 March 2025
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Saudi Architecture Characters Map begins implementation with digital tools and training

Saudi Architecture Characters Map begins implementation with digital tools and training
  • Initiative provides developers with guidelines for architectural styles
  • Guidelines inspired by regional identities, aiming to reflect Saudi Arabia’s cultural diversity

RIYADH: The Ministry of Municipalities and Housing has started the next phase of the Saudi Architecture Characters Map rollout in Taif, Al-Ahsa, Asir, and Makkah following its official launch earlier this month.

In an exclusive interview with Arab News, Vice Minister of Municipalities and Housing Ehab Ghazi AlHashani detailed the next steps and outlined the robust coordination efforts underway to ensure the project’s success.

AlHashani emphasized the long preparation behind the initiative: “The architectural map of Saudi Arabia is really a project that has been in the (works) for over two years, led by Crown Prince Mohammed bin Salman.”

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The ministry, he said, is concentrating on building awareness and preparing the industry for the upcoming rollout.

“The immediate step now that we have launched is really to kind of heighten awareness and start training some of the architects (to) launch in the four cities that were announced, at Taif, Al-Ahsa, Asir (and) Makkah.”

Saudi Architecture provides developers across the Kingdom with guidelines for building styles.

The Characters Map introduces 19 distinct architectural styles inspired by regional identities, aiming to reflect Saudi Arabia’s cultural diversity through its built environment.

The long-term vision of the project is to create more walkable and sustainable cities.

“We are working on broader strategy to kind of develop the five, 10, 15-minute cities in Saudi Arabia, where you can go to work, do your basic needs with a walkable distance,” he said.

AlHashani stressed that training architects is crucial for smooth implementation. He noted the extensive groundwork already laid out before the public launch.

“We have a massive program ongoing, starting with the communication that we are doing now … this has the training started way before the launch, so to make sure that we hit the ground running. The efforts are significant.”

He also highlighted the technical and digital support behind the initiative. “There (are) the digital tools in place that have been implemented already, part of the Balady platform. And of course, the ongoing communications with … the municipalities, and of course, our partners, the regional development authorities,” he added.

Addressing the evolution of design influences, AlHashani explained how previous examples have informed the current codes. He remarked on the role that pioneering projects played in shaping the national approach.

“Any successful example of (an) architectural design guideline was taken into account in developing these codes … our designs (are) inspired somewhat by Diriyah … but mostly it’s more covering the entire area of the central region.”

Looking ahead, he confirmed that implementation is already visible on the ground.

He added that the rollout is set to accelerate, with numerous examples expected in the near future: “There will be many examples in the coming 12 months … of these guidelines being implemented on the ground.”

To ensure a uniform application of the new design codes, the ministry has integrated the guidelines into its licensing process. AlHashani explained how digital enforcement plays a key role.

“Balady platform already has kind of a geospatial element in it, where each zone is already linked to the license that is issued. So, if you apply for a license in Taif, then the guidelines will come up as the requirements that you will have to (adhere to) in terms of design.”

Public engagement and outreach are also essential components of the initiative. AlHashani underscored the breadth of the ministry’s reach through its extensive municipal network.

“The municipal sector is the largest sector in Saudi Arabia … that has access and reach to the citizen.

“You deal with the with us on a daily basis, even without you knowing. We have for instance 285 (municipalities). We have 17 amanahs (administrative divisions). We are present everywhere in Saudi Arabia.”

He further emphasized the role of workshops and stakeholder meetings as vital tools for ensuring that all parties are aligned with the new standards.

“More importantly (are) the kind of the workshops that we have with key stakeholders in (these) structures such as the architectural firms, the big developers, and of course, the giga projects.”

Looking to the future, AlHashani touched on the broader strategic goals that underpin the initiative.

He explained that success will not only be measured by the immediate application of design guidelines but also by their impact on urban planning, with “major (key performance indicators).”

With integrated digital tools, targeted training, and extensive stakeholder engagement, the Saudi Architecture Characters Map aims to redefine urban development across the Kingdom while remaining rooted in its rich cultural heritage.


KSrelief delivers aid to vulnerable communities

KSrelief delivers aid to vulnerable communities
Updated 24 March 2025
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KSrelief delivers aid to vulnerable communities

KSrelief delivers aid to vulnerable communities

RIYADH: Saudi aid agency KSrelief has delivered thousands of food packages to some of the world’s most vulnerable people, the Saudi Press Agency reported on Monday.

In the Syrian Arab Republic, 389 food packages were distributed to families in need in Homs governorate as part of the Etaam Ramadan project. KSrelief also distributed 160 parcels in Al-Dumayr, Rif Dimashq governorate.

In Yemen, 594 food baskets were provided to vulnerable groups in Shabwah governorate, benefiting 4,158 people.

In Somalia, KSrelief distributed 1,200 packages to impoverished families in Baidoa, benefiting 7,200 people.

Now in its fourth phase, the Etaam project aims to distribute more than 390,000 food parcels in 27 countries during Ramadan, benefiting 2.3 million people at a cost of more than SR67 million ($17.8 million).

Additionally, KSrelief distributed 2,812 cartons of dates in Tal Shihab, Daraa governorate, Syria, benefiting 2,812 families.

The Saudi aid agency also provided 630 food baskets in Port Sudan, benefiting 3,561 impoverished and displaced people.