Saudi king, crown prince offer condolences to Brazilian president over flood victims
Updated 09 May 2024
Arab News
RIYADH: Saudi Arabia’s King Salman sent a message of condolences and sympathy to Brazilain President Luiz Inacio Lula da Silva, following the floods that swept the state of Rio Grande do Sul that killed and injured several people and left a number missing, the Saudi Press Agency reported on Wednesday.
“We learned of the news of the floods that swept through the state of Rio Grande do Sul, south of the Federal Republic of Brazil, and the resulting deaths, injuries, and missing persons,” the king said.
He added: “We share Your Excellency’s pain of this tragedy, and we send to you, to the families of the deceased, and to your friendly people, our warmest condolences and sincere sympathy, wishing that the missing will return safely and the injured a speedy recovery.”
Crown Prince Mohammed bin Salman also sent a similar cable to the Brazilian president.
Heavy rains and flooding in the southern state of Rio Grande do Sul since last week also have left 128 people missing, authorities said. More than 230,000 have been displaced, and much of the region has been isolated by the floodwaters. (With AP)
Saudi crown prince meets with Pakistani army chief in Riyadh
Updated 29 sec ago
Arab News
RIYADH: Saudi Crown Prince Mohammed bin Salman received Pakistani Army Chief General Asim Munir in Riyadh on Wednesday, Saudi Press Agency reported.
During the reception, Saudi-Pakistani relations and opportunities to develop them, especially in the military fields, were reviewed. A number of issues of common interest were also discussed.
The meeting was attended by Saudi Minister of Defense Prince Khalid bin Salman and other officials.
Saudi Arabia showcases tourism potential at London travel market
‘Saudi Land’ pavilion promotes major investments, featuring luxury resorts and historic tourism developments
Jeddah Historic District Program is participating in the market from Nov. 5 to 7 to promote Jeddah as an international tourism destination
Updated 38 min 13 sec ago
Arab News
RIYADH: Saudi Minister of Tourism and Chairman of the Saudi Tourism Authority Ahmed Al-Khateeb inaugurated the Kingdom’s participation in the World Travel Market in London with the “Saudi Land” pavilion.
The pavilion includes the Visit Saudi exhibition, organized by the Saudi Tourism Authority for the fourth consecutive year, supported by more than 70 partners in tourism, including destinations, hotels, airlines and travel companies.
Saudi Arabia’s presence at this global event highlights efforts to establish its status on the tourism map, showcasing rapid growth and record-breaking achievements in the sector.
The event promotes Saudi destinations, attracts diverse tourists, empowers the private sector and fosters strategic partnerships.
The Visit Saudi exhibition unveiled the Saudi Red Sea Destination, featuring Red Sea Global’s latest projects, aiming for 16 resorts this year and 50 by 2030.
The pavilion also offers interactive experiences showcasing Saudi hospitality, natural diversity, climate, culture, traditional attire, music and cuisine.
“Saudi Arabia, the fastest-growing tourist destination globally, seeks to solidify its leadership in world tourism, aligning with the Saudi Vision 2030 goals by highlighting unique destinations, new projects, and significant investment opportunities,“ Al-Khateeb said.
He added: Saudi Arabia is the largest global investor in the tourism sector.”
Saudi Tourism Authority CEO Fahd Hamidaddin said that Saudi Arabia was celebrating its tourism achievements and record-breaking growth at this leading international event.
The Kingdom aims to build on the success of the second phase of its global campaign, “This Land Is Calling,” targeting key markets, supporting partners and forging strategic partnerships with top global companies.
The Jeddah Historic District Program is participating in the market from Nov. 5 to 7 to promote Jeddah as an international tourism destination.
The program spotlights the heritage of the Jeddah Historic District, a UNESCO World Heritage Site, featuring historic architecture, mosques, markets, public spaces, museums, heritage restaurants and cultural landmarks.
The program offers authentic tourism experiences, including stays in restored heritage hotels, immersive historical tours and hands-on participation in local crafts.
The Hail Region Development Authority is participating to elevate Hail’s global tourism profile, promote its destinations, and empower partners to build strategic partnerships.
The Soudah Development Co. is showcasing its flagship project, “Soudah Peaks,” a luxury mountain destination on the Kingdom’s highest peak at 3,015 meters above sea level.
The Saudi delegation also includes representatives from key entities such as Tourism Development Fund, ASFAR, Cruise Saudi, Saudia airline, Riyadh Air, Red Sea Global, Diriyah Co., the Royal Commission for AlUla and NEOM.
At the market, Diriyah Co. signed strategic agreements with luxury operator Abercrombie & Kent and leading Saudi travel platform Almosafer. These collaborations aim to create high-end travel experiences that position Diriyah as a premier destination and a cornerstone of Saudi Arabia’s rapidly growing tourism landscape.
Saudi Arabia highlights urban sustainability vision at Cairo forum
Authorities emphasize development goals, from green spaces to innovative infrastructure
Updated 06 November 2024
Arab News
Riyadh: Saudi authorities are showcasing the Kingdom’s role in sustainable urban development at the 12th World Urban Forum in Cairo, organized by the UN Human Settlements Programme, from Nov. 4-8.
The municipality of Baha region highlighted Vision 2030 objectives and the Kingdom’s urban development initiatives, along with the standards followed by the municipality.
Ali Al-Sawat, mayor of Baha, emphasized the Kingdom’s pioneering efforts to achieve sustainable development goals across various urban sectors.
The municipality’s participation also focused on urban planning, sustainable transportation, community engagement, waste management, recycling, green spaces and strategies to address environmental challenges.
It highlighted Saudi Arabia’s efforts to transform cities into adaptable, sustainable environments and showcased innovations improving residents’ quality of life and preserving the environment.
The municipality is committed to innovative solutions in infrastructure, project management and data analysis to build a sustainable urban model that meets community needs.
Prince Faisal bin Abdulaziz bin Ayyaf, head of the Saudi delegation at the forum, highlighted Saudi Arabia’s extensive experience in urban development and improving residents’ quality of life.
Since 2016, Saudi Arabia had pursued an ambitious national vision for 2030, Prince Faisal said at the forum’s ministerial roundtable. This comprehensive vision includes 27 sub-objectives, addressing various aspects of human life.
The Quality of Life Program, part of Saudi Vision 2030, hosted a panel titled 'Towards Future Cities: Putting Quality of Life and People’s Well-Being at the Core of Urban Planning.' (SPA)
He emphasized that the vision also focused on enhancing livability in Saudi cities, alongside economic, environmental and social improvements.
Prince Faisal praised Saudi Arabia’s experience in urban development, with 17 municipalities working to turn the Vision into practical initiatives benefiting both residents and visitors.
“The Kingdom is home to excellent and historically impactful projects,” he said, highlighting the King Salman Park, Sports Boulevard, Diriyah project and environmental programs such as the Saudi Green Initiative.
The Quality of Life Program, part of Saudi Vision 2030, hosted a panel titled “Towards Future Cities: Putting Quality of Life and People’s Well-Being at the Core of Urban Planning.”
The session explored strategies to improve living conditions in urban areas, focusing on cross-sector collaboration.
CEO of the program, Khalid Albaker, emphasized the forum’s role in raising awareness of quality of life in urban planning, showcasing Saudi efforts to enhance living standards.
Albaker stressed the need for collaboration across government, industry and entrepreneurship to find innovative solutions that met community needs and promoted sustainable development.
The program contributes to sustainable development through 170 initiatives in sports, culture, tourism, entertainment, urban design and safety, supporting job creation, economic growth, innovation and city humanization to improve quality of life across Saudi Arabia.
The Royal Commission for Makkah City and Holy Sites is also participating in the forum, showcasing its efforts to develop Makkah into a sustainable city. The commission is highlighting its work in enhancing transportation networks, infrastructure and services.
The municipality of Riyadh is showcasing exemplary urban and environmental initiatives, using modern technologies for planning, development and construction of future cities. The pavilion highlights the Kingdom’s achievements in sustainable urban development and innovation.
The Diriyah Gate Development Authority is also showcasing its role in preserving historical, cultural and urban heritage, while overseeing vital initiatives and projects. Through these efforts, the authority aims to achieve a vision that goes beyond traditional urban development.
Real Estate General Authority CEO Abdullah Al-Hammad emphasized Saudi Arabia’s steady progress toward its ambitious vision under the Kingdom’s leadership. He highlighted the commitment to a forward-looking urban future aligned with sustainability and global environmental challenges.
Al-Hammad said that the authority’s participation in the forum reflected its belief in the importance of local and international partnerships to address urban challenges and build modern, sustainable communities that were resilient and adaptable.
The authority aims to adopt global best practices to build cities of the future that meet the needs of residents, visitors and investors, while enhancing quality of life and creating vibrant, innovative communities.
The authority’s pokesperson ,Tayseer Al-Mufarrej, highlighted Saudi Arabia’s approach to urban development, including transforming informal settlements into sustainable communities, improving residents’ quality of life and providing adequate housing.
Al-Mufarrej said that addressing global urban challenges required international collaboration to develop innovative solutions based on a comprehensive, forward-thinking urban planning vision, incorporating environmental, economic and social dimensions for the future of cities.
He also emphasized the importance of balancing urban development with environmental diversity to improve residents’ well-being.
British envoy lauds ‘growth’ in bilateral ties since Vision 2030
Comments made during KSA launch of ‘Anecdotes of an Arab Anglophile’ book
Updated 06 November 2024
Lama Alhamawi
RIYADH: British Ambassador to Saudi Arabia Neil Crompton highlighted the growth he has witnessed in Saudi-UK ties, which has expanded from traditional defense partnerships to encompass numerous sectors such as tourism, people-to-people relations, and sport, in a speech he gave during a cultural soiree marking the launch of “Anecdotes of an Arab Anglophile” in Riyadh on Monday.
“In the modern era, since Vision 2030, our relationship has gone from a quite traditional defense, security, contracting relationship, to take-off,” Crompton said.
The ambassador cited the growth of people-to-people relations between the two countries, mentioning British rowers and cricket players, such as Kevin Pietersen, visiting the Kingdom, and many Saudis traveling to London for holidays.
“I think the affection between the two countries is amazing,” Crompton said. “With the visa system ... since we introduced the visa waiver system in June 2022, over 500,000 Saudis have used it to go to London, in addition to the 100,000 who already had a 10-year visa or another passport.”
The cultural soiree hosted by the UK Embassy celebrated the launch of “Anecdotes of an Arab Anglophile” in Saudi Arabia by Saudi author and Editor-in-Chief of Arab News Faisal J. Abbas.
In a panel discussion between the ambassador and the author, the two highlighted the similarities that bridge the two kingdoms in an event titled “The Tale of Two Kingdoms.”
During his remarks, Abbas said: “There is much more that unites us than what divides us.”
Abbas said that the event might appear to be merely a discussion about a book, but that it is much more than that. “It’s a tale of two kingdoms,” two kingdoms that, he said, have much in common.
“Yes, we are two kingdoms separated by thousands and thousands of miles, we have a different history, but at the same time we are united by trivial things, from a sense of humor to very deeply rooted multifaceted bilateral relations that range from culture to business to defense and many more,” Abbas said.
The cultural soiree was attended by influential figures from the UK and Saudi Arabia, including the chairman of the Saudi Arabian Cricket Federation, Prince Saud bin Mishal, as well as prominent diplomats, journalists, academics and British citizens living in the Kingdom.
Speaking to Arab News, the publisher of the book and managing director of Nomad Publishing, Max Scott, noted the growing interest in Arab perspectives in the West, which are presented in “Anecdotes of an Arab Anglophile.”
Scott said that the panel discussion between Crompton and Abbas was engaging because of the pivotal questions Abbas presented.
“It was very interesting because Faisal asks some difficult questions about where Britain is at the moment. And he’s not shy of saying, you know, it’s a difficult time, and that’s good to see,” Scott said.
“At the end of the day, I think everyone came away with something positive,” he added.
Abbas’s book was originally released in London last June,, The cultural soiree hosted by the UK ambassador celebrated its recent release in Saudi Arabia, with its debut at the Riyadh International Book Fair.
The book is available throughout the Kingdom, exclusively at Jarir Bookstore outlets.
Sports marketeers take deep dive into Saudi culture
Updated 06 November 2024
Sulafa Alkhunaizi Tamara Aboalsaud
RIYADH: Top regional executives spoke about how having a deep understanding of the Kingdom’s culture was crucial in the creative industries, during the Athar — Saudi Festival of Creativity in Riyadh on Wednesday.
Leo Borges, executive creative director of Havas Middle East, spoke to Arab News about how Saudis had the opportunity to mold the creative industry.
“What I would say and sort of like what I want to see coming out of Saudi, is a creative culture that’s specific (to) here, it’s about Saudi people.”
He said that the baseline for the creative industry was understanding the audience.
“If you’re working in Saudi, they need to understand Saudi. They need to understand the culture. They need to understand the times. They need to understand the context in which their message is going to be, it’s going to be displayed.”
Borges went on to highlight the stark difference between sports marketing and other industries.
“I think sports marketing is different from other kinds of marketing because of the passion that the audience has for this sport, or for the teams, or for the players,” he said.
“So in this space, rarely the brand is the number one thing, right? Like people don’t necessarily love Adidas. They love Adidas because Adidas is sponsoring the team.”
Speaking at the “Leaders and Visionaries: CMOs Unplugged” session, panelist Ammar Alamo, director of marketing and communications at the Saudi Sports for All Federation, or SFA, in Riyadh, described his focus on “human insight” as opposed to “local insight.”
With more than 40 percent of non-Saudis living in the Kingdom, Alamo told Arab News that the Saudi Sports for All Federation targeted everyone when crafting their campaigns to encourage physical activity.
“With that, we need to understand who is in the Kingdom, and from a recent study, it showed that 42 percent of the Kingdom are not Saudis,” he said. “When we craft our campaigns or our communication we want to make an impact in the Saudi population, and people living in Saudi.”
Before creating a marketing strategy, SFA will research and developed a program that takes into account the different levels of physical activity within the Kingdom — active, semi-active, and inactive.
“We try, in SFA, with all our programs to cater to everyone in the Kingdom, because our target audience is everyone in the Kingdom.”
Since SFA’s restructuring in 2018 to increase the ratio of individuals exercising at least once a week to 40 per cent by 2030, the federation had seen a positive reaction from the community with exponential growth in physical activity.
The “physical activity level in the Kingdom in 2018 was 13 percent ... In 2021, the physical activity level in the Kingdom reached 48 percent, which is great, and now we’re changing the targets and increasing the targets, actually, beyond 40 percent to achieve more targets in 2030.”
Since joining the SFA in 2023, Alamo has played a pivotal role in promoting and growing events, including the Riyadh Marathon, Tough Mudder, the SandClash CrossFit competition.
The session also brought together industry leaders, Najeeb Jarrar, CMO at Google MENA, Aamir Allibhoy, regional chief marketing officer @ Tim Hortons, MENA, and was moderated by Ashish Verma, global head of Bloomberg Media Studios, who all shared insights on navigating the rapidly evolving creative landscape in Saudi Arabia.
The festival will conclude with the Athar Awards ceremony on the evening of Nov. 6.
