Basic Electronics Co. breaks ground on Al-Asasyah Advanced Industry HVAC Smart Factory in Dammam

Updated 06 May 2024

Arab News

May 06, 2024 20:29

In light of the industrial renaissance witnessed by Saudi Arabia under Vision 2030, and Saudi Green Initiative, which aims to reduce carbon emissions by 2030 and pave the way toward zero neutrality by 2060, Basic Electronics Co., Ltd. laid the foundation stone for the Al-Asasyah Advanced Industry HVAC Smart Factory in Dammam. The facility, covering an area of more than 70,000 square meters in the first stage, specializes in the manufacture of sustainable air conditioners, directly contributing to reducing carbon emissions. More than 2,000 employees will work at this factory.

The groundbreaking ceremony took place in the presence of Dong Meng Zhu, chairman and CEO of Gree Electric Appliances Inc., on April 23.

Since its establishment in 1961, the company has been engaged in the manufacture and sales of household appliances, commercial electronic appliances, air conditioners, monitoring and control devices, medical devices and others.

In a bid to support the localization of industry by the company’s management, the basic factory for smart meters was established and operated in the Kingdom’s Eastern Province, with a production capacity of more than 300,000 meters per year. The company is celebrating the laying of the foundation stone of the industrial complex for the manufacture of air conditioners in cooperation with its strategic partner Gree. The company is on a journey to target new sectors to localize industry in the Kingdom, through the use of the best international technologies.

The first phase of the industrial complex will produce high-efficiency smart air conditioners with VRF technology, integrated with photovoltaic energy production technology. The first phase also includes smart and innovative laboratories for testing devices, as well as a research and development center and a training center.

The second phase of the industrial park includes the production of all technologies of air conditioning solutions using the latest industrial technologies such as artificial intelligence and digitization systems produced by strategic partner Gree, which holds many patents.

Investing in the development of Saudi talent, capacity building, technology transfer and localization is one of the most important objectives of the company’s vision.

Ritz-Carlton Residences, Diriyah launches ‘Signature Collection’

Updated 24 November 2024

Arab News

November 24, 2024 00:49

Ritz-Carlton Residences, Diriyah launches ‘Signature Collection’

Updated 24 November 2024

Arab News

November 24, 2024 00:49

At Cityscape Global in Riyadh, Diriyah Company announced the launch of 59 new luxury apartments and villas for the Signature Collection of The Ritz-Carlton Residences, Diriyah, marking the latest release of its luxury branded residences. This launch follows the successful sell-out of the initial 106 Ritz Carlton Residences.
This exclusive new collection offers 59 fully furnished apartments and villas, with options ranging from one-bedroom to four-bedroom configurations, each meticulously crafted to meet the legendary standards of The Ritz-Carlton brand.
Residents will also enjoy exclusive access to amenities at the co-located hotel, The Ritz-Carlton, Diriyah, including a state-of-the-art gym, luxurious spa, and fine-dining restaurants.

BACKGROUND

The development of these luxury hotel residences at Diriyah is part of a comprehensive residential strategy to create diverse living opportunities for more than 100,000 future residents.

Announcing the new residences, Diriyah Company Group CEO Jerry Inzerillo said: “We are delighted to announce these new world-class luxury homes from the Ritz-Carlton brand. Following the incredible success and sell-out of our initial release of 106 villas at The Ritz-Carlton Residences, Diriyah, we are anticipating significant demand for this exceptional new offering. This announcement underscores our dedication to delivering best-in-class offerings at every stage of our incredible development journey.”
Jaidev Menezes, regional vice president — mixed-use development, EMEA, Marriott International, said: “Following the overwhelming success and sold-out response to the initial release of villas at The Ritz-Carlton Residences, Diriyah, we are excited about the launch of the new inventory of villas and apartments. We are once again expecting high levels of demand for the newly launched residences offering tranquility, privacy and luxury living in one of the most significant cultural and heritage destinations in the region.”
The development of these luxury hotel residences at Diriyah is part of a comprehensive residential strategy to create diverse living opportunities for more than 100,000 future residents. This wide-ranging plan underscores Diriyah’s vision to become a premier destination for luxury living and community development.

Topics: Ritz-Carlton Residences Diriyah

Mastercard announces winners of mentorship program

Winners of the mentorship program from Jeddah, Riyadh, and Alkhobar.

Updated 24 November 2024

Arab News

November 24, 2024 00:46

Mastercard announces winners of mentorship program

Updated 24 November 2024

Arab News

November 24, 2024 00:46

Mastercard partnered with Saudia and Blossom Accelerator for the third season of its “Her Voice” mentorship program, empowering female entrepreneurs to attain lasting success.
The entities hosted three workshops across Jeddah, Riyadh, and Alkhobar, with more than 100 participants across all the cities. Each workshop enabled the opportunity to foster connections among women from across the Kingdom, offering participants access to all-important learning and networking. A competition held at each workshop also provided the opportunity for one winner from each city to be granted the mentorship program.
Reima Sras, founder of Buthoor Tech; Munirah Alkadi, founder of Mawsim; and Sarah Albaiz, founder of Qantara Studio; were selected as the competition’s three winners, each being enrolled in the innovative “Her Voice” program facilitated by Blossom Accelerator.

As Saudi Arabia’s national flag carrier, we are deeply invested in the nation’s future and believe women are central to its success, says Essam Akhonbay, Vice President of Marketing at Saudia

Each participant was evaluated based on leadership, product viability in the market, business model strength, and other key criteria.
“As more Saudi women take the reins of leadership and drive the future of the Kingdom’s SME space, we must work to ensure that we continue pioneering innovative programs that bridge the entrepreneurship gender gap,” said Maria Medvedeva, country manager, Saudi Arabia, Mastercard. “At Mastercard, we believe collaboration is crucial to launching the effective platforms required to accomplish this goal, and we are pleased to have partnered with Saudia and Blossom Accelerator to empower even more women for Season 3 of ‘Her Voice.’ We look forward to seeing our mentees grow, flourish and thrive, realizing their considerable potential and serving as champions of Saudi female excellence.”
Essam Akhonbay, vice president of marketing at Saudia, said: “As Saudi Arabia’s national flag carrier, we are deeply invested in the nation’s future and believe women are central to its success.”
Through ‘Her Voice,’ we empower female entrepreneurs to thrive, inspiring future generations and creating pathways for small businesses to prosper. By showcasing their remarkable stories on our in-flight entertainment system, we not only highlight their achievements but also reinforce Saudia’s commitment to promoting local content that fuels economic growth and social progress.”
“At Blossom Accelerator, we are proud to be a global leader in driving inclusive innovation, recognizing that diverse perspectives are key to unlocking economic potential and maximizing investment returns. Our mission is to empower female-led startups across the globe, equipping them with the essential tools and resources to excel in the competitive digital economy,” said Emon Shakoor, CEO and founder.
This season focused on connecting people to their passions, with each episode exploring a different passion point, namely: gaming, tech, sustainability, culinary, and sport. Over the course of each interview, guests recounted their personal and professional journeys in their own voices in conversation with the host, renowned Saudi actress and broadcaster Danyah Shafei.

Topics: Mastercard

stc on global expansion spree with development of data centers and submarine cables

Updated 24 November 2024

Arab News

November 24, 2024 00:44

stc on global expansion spree with development of data centers and submarine cables

Updated 24 November 2024

Arab News

November 24, 2024 00:44

Leading digital enabler stc Group is continuing to implement its expansion plans to develop data centers and submarine cables, strengthening the Kingdom’s position as a digital hub in the Middle East. Two strategic projects have catapulted this effort: stc Group’s subsidiaries stc Bahrain and center3 have built a state-of-the-art Data Center Park in Bahrain, as part of one of the world’s largest submarine cable systems connecting Europe, the Middle East, and Africa. This project, known as “Africa 2 Pearls,” will extend over 45,000 kilometers, totaling $300 million in investment.
These projects complement the group’s investments through its subsidiary — center3 — a leading provider of international data centers and communications services via submarine cables. center3 now operates 25 data centers and has expanded its submarine cable network to include 16 cables connecting three continents. The network includes the “Saudi Vision Cable,” wholly owned by stc via center3 and equipped with three landing stations that ensure continuous and reliable data transfer services. This represents a fundamental pillar in the group’s long-term strategy.
The “Africa 2 Pearls” cable is an important achievement in this context, as it connects 33 countries in Asia, Africa and Europe, which supports stc Group’s vision for global expansion, data flow and communications, and enhances its position as a major driver of digital transformation across various sectors at the international level.

Topics: STC

The Chefz brings Saudi flavor to the world with their TikTok strategy

Updated 22 November 2024

Arab News

November 22, 2024 15:17

The Chefz brings Saudi flavor to the world with their TikTok strategy

Updated 22 November 2024

Arab News

November 22, 2024 15:17

Saudi Arabia’s digital landscape has rapidly evolved to fully embrace social media, with TikTok usage growing steadily in the country.

In response, businesses across the Kingdom are increasingly recognizing the platform’s significance.

What uniquely sets TikTok apart in Saudi Arabia is its sense of community, a value deeply embedded within the connected society.

This collective spirit fuels a dynamic for shared experiences on the platform.

One example of this approach is The Chefz, a leading delivery app in Saudi Arabia that’s using digital marketing to promote Saudi culinary culture globally.

By integrating local flavors, presentation styles, and cultural values into their campaigns, The Chefz has developed an authentic brand voice that resonates with the Saudi audience.

As a Saudi local business, The Chefz prioritizes content that reflects the nation’s rich cultural heritage.

Through culturally attuned campaigns that align with Saudi values, they foster a strong emotional bond with their customers.

By showcasing regional flavors and foods, The Chefz effectively builds a community grounded in culinary heritage.

This creates a sense of belonging among users who identify with the traditions celebrated in their content, promoting their brand’s presence on TikTok with authenticity.

The Chefz seamlessly merges traditional Saudi elements with modern marketing techniques.

Their strategy includes balancing iconic foods and aesthetics with interactive digital features, ensuring that their content is both relatable and engaging.

They also utilize humor, local music, and storytelling to captivate Saudi customers, highlighting food’s central role in the culture.

Additionally, they aim to establish a globally appealing local identity. By incorporating international sounds and trends, The Chefz makes their content accessible and intriguing to tourists who may need delivery services during their stay in Saudi Arabia.

A key element of The Chefz’s strategy is adapting campaigns to align with special occasions and traditions.

During important periods like Ramadan and Eid, demand peaks, as well as in the winter season when reservation requests surge.

During these times, The Chefz maximizes demand by emphasizing timely promotions, such as suhoor deals, and highlighting seasonal offers and traditional dishes.

This approach reinforces their connection with cultural values and ensures that each campaign resonates with the unique significance of each occasion.

The Chefz’s strategy emphasizes data-driven marketing with a cultural focus.

Their decisions are grounded in a deep understanding of customer behavior, especially around Saudi culture.

By leveraging TikTok’s visual tools, trending sounds, and features like Spark Ads, The Chefz combines cultural relevance with modern engagement strategies, creating an authentic and immersive experience that boosts both interaction and sales.

Their commitment to cultural authenticity and strategic use of TikTok has fueled their rapid growth, with a 150% sales increase between 2021 and 2022.

Now serving 5 million customers and boasting 2 million active users, part of what makes The Chefz’s so successful is their strong TikTok presence, amassing over 187k followers and 3.3 million likes on the platform.

By blending innovation with cultural authenticity, The Chefz has built a loyal community that continues to expand.

Their approach has positioned them well to further deepen connections with both local and international audiences in the future.

Budget Saudi bags four prestigious awards

Updated 21 November 2024

Arab News

November 21, 2024 19:43

Budget Saudi bags four prestigious awards

Updated 21 November 2024

Arab News

November 21, 2024 19:43

Budget Saudi, the Kingdom’s leading car rental company, has been commended for its commitment to delivering world-class transportation and logistics services.

It bagged four honors at the 2024 World Business Outlook – Endorsing Excellence Awards, spotlighting the company’s ongoing efforts to transform the Saudi transportation sector.

Budget Saudi received the award for “Best Customer Experience Services in Transportation and Logistics in Saudi Arabia.”

Three members of the company’s leadership team were also recognized with individual leadership awards.

The honor highlights Budget Saudi’s ongoing work to curate memorable journeys and experiences for its customers and consumers around the Kingdom.

Leveraging a state-of-the-art fleet of over 38,000 vehicles and an extensive network of close to 100 retail stations across 30 cities, Budget Saudi is firmly established as the largest rental and leasing network in the Middle East and North Africa.

Held on Nov. 2 at Marriott Marquis, Queen’s Park in Bangkok, the ceremony brought industry leaders from around the world together to celebrate the outstanding achievements of exceptional leaders across a diversity of markets and sectors.

The gathering also shone a light on the accomplishments of Budget Saudi leadership team.

Fawaz Danish, president and Group CEO, received the “Excellence in Transformational Business Leadership in Saudi Arabia” award.

Dr. Mohammed Ravish Tatli, Group CFO, was named the “Best CFO in Merger & Acquisition in Saudi Arabia.”

Anil Mathew Abraham, VP Operations, Sales & Marketing, was commended as the “Most Efficient Marcom Leader in Saudi Arabia.”

Fawaz Abdullah Danish, president & Group CEO, Budget Saudi, said: “With our history in Saudi Arabia tracing back nearly five decades — being the first publicly traded car rental company in the Kingdom — we are as deeply rooted in the country as we are deeply committed to empowering the people, communities and businesses we serve with world-class services.

“We are so pleased to have been recognized by the World Business Outlook – Endorsing Excellence Awards. Not ones to rest on our laurels, we look forward to raising our standards even more and contributing to the development of the Saudi transportation industry. We are honored, thankful and inspired to do even better — today, tomorrow and in the years to come.”

Budget Saudi said its success at the awards builds on the company’s recent acquisition of Auto World — one of the major car leasing companies in Saudi Arabia.

Budget Saudi said that it “underlines the company’s commitment and leadership team’s drive and vision to achieve unprecedented growth, creating a legacy of innovation in the transportation industry.”

To learn more about Budget Saudi and its sustainability initiatives, visit: https://www.budgetsaudi.com

Basic Electronics Co. breaks ground on Al-Asasyah Advanced Industry HVAC Smart Factory in Dammam