DUBAI: American-Dutch-Palestinian model Bella Hadid celebrated the launch of her new fragrance brand, Orebella, at a party held over the weekend at The Huntress New York.
In typical Hadid fashion, she turned heads in an archival Roberto Cavalli look from the label’s Spring/Summer 2003 collection, consisting of a petite yellow gown, matching lace-up corset, and gold stiletto sandals.
The runway sensation turned to Instagram last week to showcase images of her fragrances, which are named “Salted Muse,” “Blooming Fire” and “Window2Soul.”
Crafted from glass and adorned with gold caps, the bottles are offered in 10, 50 and 100 ml.
Hadid in her caption described the fragrances as “hydrating, alcohol-free and enriched with essential oils.” She urged her followers to “shake to activate the transformative bi-phase formula.”
The “Salted Muse” perfume has “top notes” of sea salt, pink pepper and carbon dioxide extract, “heart notes” of olive tree accord, fig and lavender, and “base notes” of cedarwood, sandalwood and amber, according to reports.
The “Blooming Fire” fragrance has bergamot, cedarwood, clove leaf and cardamom, followed by Tahitian monoi and jasmine, and finishes with patchouli.
The “Window2Soul” scent has a blend of lemon, geranium and mint in its top notes, transitions to jasmine and damask rose, and concludes with a base of tonka bean.
Hadid wrote on her website: “For me, fragrance has always been at the center of my life — helping me feel in charge of who I am and my surroundings,” she said. “From my home to nostalgic memories, to my own energy and connection with others, scent has been an outlet for me. It made me feel safe in my own world.”
“Through my healing journey, I found that I was extremely sensitive to the alcohol in traditional perfumes — both physically and mentally — it became something that was more overwhelming than calming to me,” she added. “That is the main reason I wanted to find an alternative, so essential oils became an artistic and experimental process for me.”
While Hadid’s New York trip has primarily been spent promoting Orebella, she is expected to attend the Met Gala in a few days.
