Meet the Russian stylist living ‘blissfully’ in Saudi Arabia
“True to our expectations, we’ve found immense satisfaction living in Saudi Arabia. We consider it the best decision we’ve made for our family, and have no regrets.” Marsden, a professional stylist, told Arab News
Updated 04 May 2024
Rahaf Jambi
RIYADH: Margo Marsden relocated to Saudi Arabia two years ago when her husband — a British oil and gas engineer — accepted a job in the Kingdom. Since her arrival, she has been documenting her experience of life in Saudi Arabia on social media. Her TikTok profile states she is a “Russian mother married to British father … living blissfully in Saudi Arabia.”
“True to our expectations, we’ve found immense satisfaction living in Saudi Arabia. We consider it the best decision we’ve made for our family, and have no regrets.” Marsden, a professional stylist, told Arab News. “Living here is incredibly invigorating; one can palpably sense the positive transformations taking place in the country, aligned with the ambitious Vision 2030 plan. In my view, Saudi Arabia stands as the premier destination for living in 2024.”
Marsden was born and raised in Kazakhstan before moving to Russia with her parents when she was 14 years old. She lived in several countries before relocating to Saudi Arabia, including Malaysia, Singapore, Italy, Turkiye, Lebanon, Thailand, the UK, and Norway.
Living here is incredibly invigorating; one can palpably sense the positive transformations taking place in the country, aligned with the ambitious Vision 2030 plan.
Margo Marsden, Russian stylist in KSA
Marsden had worked in Riyadh for a month in 2019 with fashion retailer Zara during Ramadan, and when her husband told her about his job offer, she was thrilled at the prospect of visiting the Kingdom again.
“I love it here, and I look forward to sharing my knowledge with local and expat women, to elevate their confidence and refine their fashion identity,” she said.
Marsden now has more than two decades of experience in the fashion industry. It’s a passion that began in her childhood, when she would meticulously craft outfits for her Barbie dolls with her mother’s guidance.
Marsden said she worked as a model — treading catwalks in Russia, Kazakhstan, Hong Kong, Malaysia, Singapore, Sri Lanka, Lebanon, Turkey, Trinidad and Tobago, and Thailand — before moving into the business side of the industry, studying fashion design at Accademia Italiana in Bangkok and personal styling at the London College of Style. She has worked as a buyer, content creator and stylist.
“My artistic pursuits also extend behind the camera; I coordinated photoshoots for both personal and corporate clients,” she added.
As a stylist, she said, her main objective is “to enhance my client’s natural beauty and instill confidence in each customer I work with.” While Marsden doesn’t currently have any clients in the Kingdom, she is hoping to establish her own business eventually.
“I’m eager to offer my expertise to individuals keen on enhancing their appearance. Helping others look and feel their best is immensely fulfilling to me,” she added.
To follow Marsden’s journey in Saudi Arabia, visit her Instagram @margo.marsden.
RIYADH: Boulevard World is offering an array of thrilling horror experiences, inviting visitors to embark on spine-chilling adventures filled with mystery and surprise.
One of its standout attractions, The Dolls' Trip, takes visitors into an abandoned doll factory hidden within an ancient Mexican pyramid. What starts as a school trip quickly turns into a nightmare as dolls come to life in the shadows, trapping visitors in dark, labyrinthine tunnels.
Along the way they encounter eerie scenes such as the abandoned bus and the doll workshop, in which the lifeless figures seem poised to awaken. This adventure accommodates groups of eight, ensuring an exhilarating experience.
In the Egypt zone, the Mystery of the Nile adventure plunges visitors into the depths of ancient Egyptian history.
Aboard a boat navigating a mystical river, guests face mummies that shake the boat violently. As they journey through narrow bridges and corridors filled with traps, hieroglyphic symbols light up the walls, accompanied by spine-tingling sounds. This experience features stunning visual and sound effects, keeping participants on high alert throughout.
Pyramid Trail, which is also in the Egypt zone, challenges visitors with puzzles and obstacles deep inside an ancient pyramid. The adventure begins in a laser-filled room in which participants must carefully maneuver to avoid detection.
They then board a conveyor belt adorned with hieroglyphic symbols, dodging moving obstacles. The journey concludes with leaps over circular trampolines above a snake-themed pit.
Meanwhile, The Vampire Hotel awaits visitors to the Italy zone, where an Italian-inspired design sets a dark and eerie atmosphere. The journey begins in a haunted elevator that leaves participants with an unsettled feeling.
As they navigate the dim corridors, visitors encounter sticky walls, with curtains and furniture moving mysteriously. The highlight of the experience is the coffin room, where guests are invited to lay inside coffins. The hotel also boasts a dining room resembling a chilling movie scene.
Boulevard World’s horror attractions promise unparalleled thrills during Riyadh Season 2024, offering visitors the chance to explore new levels of fear and excitement at every turn.
Saudi humanitarian relief agency signs $10.4m million Ukraine aid deal
Updated 22 min 23 sec ago
SPA
RIYADH: The Saudi aid agency KSrelief has signed a cooperation agreement worth more than $10.4 million with the UN High Commissioner for Refugees to provide shelter assistance to internally displaced people affected by the humanitarian crisis in Ukraine.
The funding will be used to provide 11,000 shelter kits, 2,400 rapid heating kits and a host of essential building materials to insulate homes during the winter. Almost 49,000 people are set to benefit.
The agreement was signed at the agency’s headquarters in Riyadh by Ahmed bin Ali Al-Baiz, KSrelief’s assistant supervisor for operations and programs, and Kelly Clements, UNHCR’s deputy high commissioner.
Abdullah Al-Rabeeah, who heads KSrelief and is an adviser at the Royal Court, was also present.
The deal is part of the Kingdom’s ongoing efforts to provide humanitarian aid to displaced people and refugees around the world.
Saudi, Bahraini officials review King Fahd Causeway expansion plans
Updated 01 November 2024
SPA
MANAMA: Saudi Interior Minister Prince Abdulaziz bin Saud bin Nayef and his Bahraini counterpart, Lt-Gen. Sheikh Rashid bin Abdullah Al-Khalifa, conducted a joint inspection on Thursday of the King Fahd Causeway connecting the two kingdoms.
The officials were welcomed by Eastern Province Deputy Gov. Prince Saud bin Bandar and Suhail Abanmi, who heads both the Zakat, Tax and Customs Authority and the causeway’s board of directors.
During the tour, Prince Abdulaziz and Sheikh Rashid reviewed ongoing development projects, focusing on expanded processing facilities and increased capacity measures designed to enhance cross-border travel efficiency, in line with Saudi-Bahraini Coordination Council guidelines.
The 25-km long King Fahd Causeway is a series of bridges and causeways connecting AlKhobar in eastern Saudi Arabia and Al Jasra island in Bahrain. It was constructed in 1981 and opened to traffic in April 1985.
First AlUla World Archaeology Summit Symposium 2024 unearths past for the present and future
Updated 01 November 2024
Jasmine Bager
ALULA: Antiquity came alive here at the first AlUla World Archaeology Summit Symposium 2024 titled “Moving Forward: Past, Present and Future in the Archaeology and Heritage of Mobile Communities.”
Held on Oct. 30 and 31, it was organized by the Royal Commission for AlUla and is a part of the new biennial series aimed at fostering global dialogue among experts in archeology and cultural heritage.
This year’s symposium provided a platform for in-depth discussions on the interactions between mobile and settled communities, with participants sharing global research, case studies and best practices.
The event took place at Maraya, the world’s largest mirrored building, which has 9,740 glass panels reflecting AlUla’s desert and landscape.
Built in 2019, Maraya has become an iconic part of AlUla’s cultural scene, hosting concerts, exhibitions and events that showcase both modern and traditional Saudi Arabia culture.
It was the perfect place to quite literally reflect on the past, while living in the present and looking to the future.
Reflecting on the symposium’s theme of mobility, organizers also addressed the global experience of halted movement during the recent COVID-19 global pandemic.
The theme of this year’s symposium encouraged critical examination of past and present mobility, from prehistory onward, as people have moved for various reasons; to access scarce resources, adapt to environmental pressures and respond to socio-political instability.
Speakers from six continents gathered to discuss topics including trade, commerce, climate change and conflict — all of which have shaped mobile communities throughout history.
The symposium highlights included keynote addresses by Willeke Wendrich from the University of California, Los Angeles, Stefano Biagetti from Pompeu Fabra University, UNESCO’s Peter DeBrine, and Khalid Alasmari from King Saud University.
Attendees visited archeological sites in Khaybar and Tayma and participated in panels and workshops focused on Saudi Arabia’s expanding role in archaeology.
Abdulrahman Alsuhaibani, vice president of culture at the RCU, spoke about AlUla’s unique heritage in light of the symposium, describing itas‘a crossroads for connection, cultural and knowledge exchange.’ (Supplied)
In addition, the symposium program featured a new, specially-curated showcase of recent archaeological discoveries in AlUla, along with a preview of a world-first exhibition that will include artifacts from the Museo Archeologico Nazionale di Napoli in Italy.
Ekhlass Al-Qananweh, who holds a doctorate in Northwest Semitic epigraphy, expressed delight at attending the symposium.
“I have a deep interest in antiquities in the Kingdom of Saudi Arabia and journeyed here from Jordan to the architectural marvel that is Maraya to attend this gathering of the sharpest minds in the world of archaeology,” she told Arab News.
“In addition to the talks, I look with keen interest at the extremely qualified upcoming generation of archeologists — many of whom are in attendance — and I’m particularly interested in the vital participation of Saudi women in the field of archeological studies and in managing heritage and preserving it.”
During an Arab News interview, Adam Ford, cultural-heritage content expert at the royal commission, emphasized AlUla’s global significance and why it was chosen as host of the symposium.
“It is the World Archaeology Summit — it’s not an AlUla Summit. We want the world to come to us to discuss the world,” he said.
“The local community should be regarded as research partners with us,” he said, reiterating the RCU’s commitment to involving indigenous populations in preserving their heritage and amplifying it worldwide.
Ford also shared personal insights on the continuity of human experience across millennia. “We stand on the shoulders of giants … millions of actions and decisions and mistakes made by people of the past all culminate to now.”
He said that “although we will never meet these people,” their stories and choices continue to shape humanity’s present, emphasizing a universal pattern to endure, overcome challenges and pass on knowledge to future generations.
Certainly, if the lands could speak, they would echo stories that date back thousands of years when Lihyanite and Nabataean kingdoms reigned.
Today, AlUla contains lush oases, mountains and ancient heritage sites — as well as a thriving modern society. The best-known location in AlUla is Hegra, Saudi Arabia’s first UNESCO World Heritage Site.
A 52-hectare ancient settlement, Hegra was the principal southern city of the Nabataean kingdom. It comprises more than 100 well-preserved tombs, many with elaborate facades cut out of the sandstone outcrops surrounding the walled urban settlement.
In addition, AlUla is home to ancient Dadan, the capital of the kingdoms of Dadan and Lihyan, which is considered to be one of the most developed cities of the first millennium B.C.E. in the Arabian Peninsula.
There is also Jabal Ikmah, an open-air library with hundreds of inscriptions and writings, which has been listed on UNESCO’s Memory of the World Register.
AlUla Old Town, a hodgepodge, labyrinth of more than 900 mudbrick homes, dotted with small businesses developed from at least the 12th century, was selected as one of the world’s Best Tourism Villages in 2022 by UN Tourism.
Abdulrahman Alsuhaibani, vice president of culture at the RCU, spoke about AlUla’s unique heritage in light of the symposium, describing it as “a crossroads for connection, cultural and knowledge exchange.”
“Today, AlUla is one of the world’s most active areas for archeological exploration, with over 30,000 areas of archeological interest identified and more than a dozen active research projects,” he said.
“We established this event to become a progressive and leading platform for dialogue and collaboration, holding the first gathering in 2023 with an alternate format of symposium one year and summit the next.
“We are already laying the groundwork to build on the momentum of this event and for AWAS 2025.”
How AI and fintech are redefining the banking landscape in Saudi Arabia
Generative AI in banking is enabling personalized services, predictive analytics, and faster customer support
Saudi fintech leader MOZN is driving the financial AI transformation through its platforms FOCAL and OSOS
Updated 31 October 2024
Sulafa Alkhunaizi
RIYADH: The financial industry is undergoing a seismic transformation, with artificial intelligence and fintech reshaping everything from regulatory compliance and customer experience to counter-fraud measures.
Across the globe, banks are adopting generative AI and machine learning to drive innovation, reduce costs, and enhance security. Saudi Arabia is emerging as a key player, with local tech companies like MOZN spearheading change.
Speaking to Arab News, Mohammed Alhussein, MOZN’s founder and CEO, highlighted the “enormous improvements in how financial institutions offer their services to customers” over the last decade.
“There are more products that reach more people. Those products are better, faster, and are being offered online,” he said. At the same time, however, the growth of online banking services has also “opened the door for fraudsters.”
Banks are rapidly integrating AI for a host of benefits, including predictive analytics, automated compliance, and fraud detection.
A key driver is the need for real-time, data-driven insights. The ability of AI to analyze vast amounts of data quickly is transforming how banks assess risk, manage assets, and engage with customers.
For instance, AI has enabled high-speed trading and personalized customer services by leveraging machine learning to identify individual preferences and optimize service offerings.
Shutterstock illustration image
AI’s predictive capabilities also allow for better risk assessment, making it easier for banks to anticipate and mitigate potential financial risks.
Generative AI is also playing a significant role in areas like customer service and product development.
In the banking sector, it powers “intelligent banking” systems that enhance customer experience by summarizing customer conversations and improving support agent responses.
It also assists advisers in retrieving essential product information quickly, thereby reducing the response time and elevating service quality for clients.
Furthermore, AI-driven tools are automating compliance processes, making it easier for banks to adhere to evolving regulatory standards, potentially saving financial institutions from costly penalties and reputational damage.
DID YOUKNOW?
• Saudi fintech leader MOZN has driven financial AI transformation through its platforms FOCAL and OSOS.
• Generative AI in banking is enabling personalized services, predictive analytics, and faster customer support.
• Banks leverage AI-driven fraud detection systems, identifying transactional anomalies in real time.
• MOZN was recently listed among the Top 250 Fintech Companies globally by CNBC and Statista.
With online banking services expanding, banks face an increased risk of fraud. AI is essential in developing sophisticated fraud detection systems that can identify anomalies in real time.
For example, fintech platforms now monitor large volumes of transaction data to identify potentially fraudulent activity instantaneously, helping mitigate risks before they escalate.
“Everything is digital. This means that financial institutions must now make identity-related decisions in real-time,” said Alhussein. “AI is really good at identifying anomalous behavior analysis patterns and doing it really quickly.”
MOZN founder and CEO Mohammed Alhussein highlighted the “enormous improvements in how financial institutions offer their services to customers” over the last decade. (AN photo/by Abdulrahman bin Shalhoub)
Advanced AI-driven compliance systems are also evolving. These systems are designed to constantly adapt to regulatory changes and identify emerging threats.
The automation of regulatory compliance processes allows banks to operate more efficiently, focusing on growth without compromising security.
Such systems are critical in Saudi Arabia, where financial institutions are expanding their services rapidly to keep up with the country’s Vision 2030 goals of a diversified, innovation-driven economy.
MOZN’s flagship compliance platform, FOCAL, is a prime example of AI in action, tailored to combat financial fraud through a unique blend of real-time identity verification and anomaly detection.
Mozn announced its FOCAL Anti-Fraud product at Saudi Arabia's LEAP 2023 tech conference at Riyadh Front Expo Center. (Supplied)
FOCAL actively screens and analyzes both customer and transactional data, immediately flagging suspicious activity that may indicate fraud or compliance breaches.
“We work with the financial sector specifically on one challenge, which is navigating and protecting against the risks of financial fraud,” said Alhussein.
“FOCAL is an AI-powered risk and compliance platform that financial institutions use to help protect their assets and their customers’ assets.”
MOZN has also developed OSOS, a generative AI platform specifically designed for Arabic language users.
MOZN's generative AI platform Osos is specifically designed for Arabic language users. (Supplied)
As Arabic content on the web grows, OSOS provides a culturally relevant solution, handling Arabic linguistic nuances and serving enterprises across the region.
Equipped with anti-hallucination features, OSOS minimizes bias and enhances accuracy by training on a diverse, balanced dataset. This feature is crucial as it ensures outputs are relevant and reliable, which is especially important for business and regulatory contexts.
“In developing OSOS, two of the main cornerstones of the values we are adding are minimizing both bias and hallucinations,” said Alhussein.
“OSOS has performed exceptionally well in different benchmarks that we’ve tested, and we’re very optimistic about where this is going.”
MOZN’s advancements have not gone unnoticed. The company was recently listed among the Top 250 Fintech Companies globally by CNBC and Statista — a testament to its influence in the fintech industry.
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This achievement underscores the company’s success not only in technology but also in meeting the specific needs of financial institutions in the region.
By achieving a 350 percent increase in customer acquisition since 2022, MOZN exemplifies the upward trajectory of Saudi fintech.
MOZN office in Riyadh. (AN photo/by Abdulrahman bin Shalhoub)
Its success reflects a broader regional trend of fintech growth, as countries in the Middle East and North Africa increasingly embrace digital transformation in banking, and advances in AI across all sectors and industries.
“The future of AI in Saudi Arabia is extremely exciting,” said Alhussein.
“We’re incredibly fortunate to be a company born in Saudi Arabia and to witness the amazing transformation happening in the country, specifically regarding technology and artificial intelligence.”
