https://arab.news/pyvx6
- Representation at the Saudi Entertainment and Amusement Expo 2024
DUBAI: Creative technology agency Engage Works has announced its expansion into Saudi Arabia with the acquisition of a new trade license in the Kingdom.
Steve Blyth, founder and group CEO of the agency, told Arab News: “Saudi Arabia feels like the center of the universe right now for the creation of cultural destinations and immersive experiences.
“We get to work on projects that probably wouldn’t happen anywhere else in the world right now. The wealth of untapped cultural assets the Kingdom wants to bring to life — for new, young and international audiences — is unsurpassed.”
The agency will be represented at the Saudi Entertainment and Amusement Expo 2024, which takes place at the Riyadh Front Exhibition and Conference Center from May 7-9.
Alex McCuaig, Engage Work’s strategy director, said: “This is a great opportunity for us to showcase our expertise in creating immersive experiences and to collaborate with other industry leaders to drive innovation and engagement in the region.”
The agency has already won several projects in the Kingdom and will be opening an office in the country in the coming months, he added.
Engage Works currently has premises in London and Dubai, and its clients include Emirates, Accenture, Google, KPMG, Microsoft, and EY.