DUBAI: TikTok has announced a slew of safety updates to enhance content creation and sharing on the platform.
The company said the features were designed to provide better transparency and help creators learn about its policies and check their account status.
Adam Presser, head of operations, said: “Creators play a fundamental role in helping maintain a safe and entertaining environment for everyone on TikTok.
“We focus on empowering people with information about our policies and tools so they can safely express themselves and connect with others.”
Effective this month, TikTok’s community guidelines have been updated to include refined definitions and more detailed explanations of the platform’s policies, such as those concerning hate speech and health misinformation.
They also feature expanded guidelines on the moderation of features such as Search, Live and the For You feed.
The platform is revising its eligibility standards for the feed. For example, accounts that repeatedly post content that goes against the standards for the feed might become temporarily ineligible for recommendation, making their content harder to find in searches.
The creators behind these accounts will be notified and be able to appeal the decision.
In order to help people better understand its policies TikTok will issue a warning when a creator violates community guidelines for the first time. This will not count toward the account’s strike tally.
The platform will notify creators of any violations and provide details about which rules they have breached and allow them to appeal the decision if needed.
However, policies that are considered zero tolerance, such as incitement to violence, are not eligible for such reminders and accounts violating them will be banned immediately.
Building on the account status page introduced last year, TikTok is launching an account check tool that will allow creators to review their last 30 posts and account status in one place.
It will also roll out a creator code of conduct in the coming weeks, which sets expectations for creators involved in programs, features, events and campaigns to follow both on and off-platform.
Presser said the standards were being introduced because the company “believes that being a part of these programs is an opportunity that comes with additional responsibilities.”
“This code will also help provide creators with additional reassurance that other participants are meeting these standards too,” he said.
