LONDON: Algeria’s first Kentucky Fried Chicken outlet has resumed operations after a temporary closure prompted by a series of pro-Palestinian demonstrations last week.
However, the restaurant, situated in the Algiers suburb of Dely Ibrahim, reopened its doors without the familiar Col. Sanders logo on its exterior.
It remains unclear if the outlet has had a change of ownership or remains under the umbrella of Yum! Brands, the parent company of KFC.
Demonstrators gathered outside the eatery on April 16, calling for a boycott and expressing solidarity with Palestinians amid the Gaza conflict.
Protesters draped in Palestinian flags voiced support for “Palestinian martyrs” while obstructing access to the storefront.
The restaurant has faced a backlash due to its perceived ties to Israel, with Yum! Brands having made investments in Israeli startups, including TicTuk, a company that allows customers to order food on social networks and message apps, and Dragontail, a system software company specializing in food processing.
In response, the Boycott, Divestment, Sanctions movement designated KFC’s sister company, Pizza Hut, as an “organic boycott target,” due to the “brands’ complicity in Israel’s genocide and apartheid against Palestinians.”
بعد أيام من افتتاح فرعها الأول، KFC الجزائر تزيل شعار علامتها وتُغلق أبوابها!
منذ افتتاحها تعالت أصوات مقاطعتها، ووقفات احتجاجية أمامها، واستنكارٌ لمنح الترخيص لوكيلها! #الجزائر
— أحمد داود (@AhmadDaoud14) April 17, 2024
While the temporary closure of the KFC outlet was hailed as a success by demonstrators, its reopening sparked disappointment among some Algerians.
The incident underscores challenges and employment ramifications stemming from boycotts related to the Gaza conflict.
Since the start of the war, regional franchises of McDonald’s, one of the key boycotted brands, have distanced themselves from the parent company, arguing that they are 100 percent local.
The opening of a KFC branch in Algeria was noteworthy given the nation’s historical aversion to Western food chains, as well as its stringent foreign investment regulations, which typically prohibit the establishment of foreign food or beverage franchises.
Previous efforts to establish outlets without official approval, such as the brief appearance of a counterfeit “Starbucks,” have been met with swift action and closure.
