https://arab.news/45reb
- Company becomes major worldwide partner in energy category
- Deal includes sponsorship rights across events including FIFA World Cup 2026 and FIFA Women’s World Cup 2027
RIYADH: Aramco on Thursday signed a four-year global partnership with football’s governing body, FIFA, becoming a major worldwide partner in the energy category.
One of the world’s leading integrated energy and chemicals companies, Aramco will receive sponsorship rights for multiple events including the FIFA World Cup 2026 and FIFA Women’s World Cup 2027, according to the agreement, which runs until the end of 2027.
The deal also builds on a shared commitment to innovation and development, and will combine football’s global reach with Aramco’s history of championing innovation and community engagement.
FIFA President Gianni Infantino said that the body is “delighted” to welcome Aramco to its family of global partners.
“The partnership will assist FIFA to deliver its flagship tournaments over the next four years and, as is the case with all our commercial agreements, enabling us to provide enhanced support to our 211 FIFA member associations across the globe,” he added.
Aramco has a strong record of supporting world-class events, but also developing grassroots sports initiatives, according to Infantino, who added that FIFA looks forward to collaborating with Aramco on a variety of schemes over the coming years.
“Through this partnership with FIFA, we aim to contribute to football development and harness the power of sport to make an impact around the globe,” said Amin Nasser, Aramco’s president and CEO.
The partnership reflects Aramco’s ambition to enable vibrant communities and extends the company’s backing of sport as a platform for growth, he added.
Through the partnership, Aramco and FIFA will leverage the power of football to create impactful social initiatives around the world.
Aramco will also work with FIFA to drive innovation, identifying opportunities to deploy its expertise and technologies in the delivery of football events globally.