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Canon Middle East, a leader in printing and imaging solutions, recently announced the establishment of a new customer experience center in Saudi Arabia, marking a significant step toward fulfilling the goals of the Kingdom’s Vision 2030. The initiative highlights Canon’s commitment to innovation, customer satisfaction and strategic partnerships within the region.
Since establishing a direct presence in Saudi Arabia at the end of 2018, Canon has rapidly expanded its operations in response to the country’s status as the largest GDP contributor in the Middle East. With more than 70 years of experience in the region, Canon’s expansion into the Saudi market includes the strategic opening of offices in Riyadh, Jeddah, and Dammam. This expansion not only solidifies Canon’s commitment to the Saudi market but also highlights the brand’s dedication to meeting the evolving demands of its customers with updated technology and state-of-the-art solutions.
Despite the challenges of the COVID-19 pandemic and global supply chain disruptions, Canon Middle East has maintained a significant market share of 70 percent within just two years of operation. This achievement reflects the strategic importance of Canon’s direct presence in the country, which has been instrumental in ensuring the availability of products and providing unparalleled customer support.
Shadi Bakhour, B2B business unit director at Canon Middle East
“Canon Middle East’s investment in the customer experience center represents our ongoing commitment to driving innovation and empowering the printing industry in Saudi Arabia,” said Shadi Bakhour, B2B business unit director at Canon Middle East. “Our goal is to exceed customer expectations through collaboration, knowledge sharing, and technological advancement, thereby contributing to the socioeconomic development of the Kingdom as outlined in Vision 2030.”
The customer experience center will foster innovation and collaboration, positioning Canon Middle East as a trusted partner in Saudi Arabia’s transformative journey.
“By doubling its revenues in just two years and investing in local initiatives, Canon demonstrates its dedication to not only meet but also exceed the expectations of Saudi customers,” the company said in a statement.
“As Saudi Arabia progresses toward achieving its ambitious Vision 2030, Canon Middle East remains committed to supporting the nation’s goals across various sectors. With opportunities for growth abound, Canon is poised to capitalize on mega-deals and initiatives that drive the Saudi economy forward.”