Saudi Environment Ministry launches first urban farm inside stores

Update Saudi Environment Ministry launches first urban farm inside stores
The ministry’s undersecretary, Ahmed Al-Eyada, attended the launch of the project, which was implemented by a leading bioagriculture company. (SPA)
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Updated 26 April 2024
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Saudi Environment Ministry launches first urban farm inside stores

Saudi Environment Ministry launches first urban farm inside stores
  • Initiative allows customers to obtain fresh food products grown in the Kingdom.
  • The ministry aims to launch about 600 to 1,000 farms in the retail system across all markets in the Kingdom over the next five years

RIYADH: The Ministry of Environment, Water and Agriculture launched an urban vertical farm project for food markets and stores, the Saudi Press Agency reported.

The initiative, the first of its kind in the region, allows customers to obtain fresh food products grown in the Kingdom.

The ministry’s undersecretary, Ahmed Al-Eyada, attended the launch of the project, which was implemented by a leading bioagriculture company.

Danube markets in Riyadh is hosting the first vertical farm in the project. Commercial display units in the market contain a variety of plants and agricultural products, such as lettuce, coriander, parsley and broccoli — many of which were previously sourced from abroad.

The ministry aims to launch about 600 to 1,000 farms in the retail system across all markets in the Kingdom over the next five years. These farms are intended to meet 20 to 40 percent of domestic demand for agricultural products and vegetables.

Abdullah Sahab, CEO and founder of IRama, a Saudi company specializing in modern technologies for biodynamic agriculture, has told Arab News that the initiative directly aims to raise the quality of food and ensure seed sources and clean, organic handling of the plant in a fully protected environment.

He said: “The Ministry of Environment, Water and Agriculture hopes that this initiative will create a new agricultural market called urban farming, which aims to cover approximately 20 percent of the volume of consumption in vegetables.

“It also aims to localize the agricultural profession and reduce the obstacles and barriers that are present. It helps the farmer to reach the consumer directly, thus raising the proportion of the farmer’s income to the value of the product. Such initiatives contribute to reducing carbon emissions and reliance on liquid fuels.”

Sahab said that the initiative “will raise the rate of localization of the agricultural profession to at least 20 times what it is today.”

He added: “It will also contribute to creating a work environment for thousands of small and medium enterprises in the field of urban agriculture, such as operating, selling, and installing systems in urban areas within cities that stimulate and reduce dependence on expatriate workers and supply chains.”

Vertical urban farms in stores aim to preserve natural resources, maintain ecosystem balance and promote sustainable productivity. By shortening supply chains, they also reduce loss and waste, and introduce a new farming model suited to local farmers and businesses in the Kingdom.

The initiative offers multiple benefits for consumers by providing high-quality vegetables and fruits that retain their freshness and nutritional value for up to five times longer than traditional methods, the SPA reported.

Urban farms also promote job localization and greater income potential. Furthermore, they help overcome logistical challenges associated with transporting agricultural products to consumers.

Vertical farming not only conserves agricultural land but also reduces labor and water usage by 80 to 90 percent compared to traditional farming, providing a year-round high-yield agricultural environment.


KSrelief delivers prosthetic services, food supplies in Yemen, Lebanon and Pakistan

KSrelief delivers prosthetic services, food supplies in Yemen, Lebanon and Pakistan
Updated 19 January 2025
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KSrelief delivers prosthetic services, food supplies in Yemen, Lebanon and Pakistan

KSrelief delivers prosthetic services, food supplies in Yemen, Lebanon and Pakistan

RIYADH: The King Salman Humanitarian Aid and Relief Center’s (KSrelief) ongoing philanthropic work in Yemen, Lebanon and Pakistan continues with the provision of prosthetic services and food supplies in Yemen, Lebanon and Pakistan.

In Yemen’s Hadhramaut governorate, the Prosthetics and Rehabilitation Center in the Seiyun district provided various medical and prosthetic services in December last year to 523 Yemenis who lost limbs, with support KSrelief. Services included the fitting and rehabilitation of prosthetic limbs, physical therapy and specialized consultations.

In Lebanon’s Akkar governorate and Miniyeh District, the aid agency’ fourth phase of the Al-Amal Charity Bakery Project last week distributed 175,000 bags of bread to Syrian and Palestinian refugees as well as the communities hosting them.

The distribution benefited 12,500 families, equivalent to 62,500 individuals.

In Pakistan’s Dadu and Sanghar areas of Sindh province and the Torghar area of Khyber Pakhtunkhwa province, KSrelief recently handed out 1,500 food boxes to families in areas affected by floods. The latest activity is part of the aid agency’s 2025 Food Security Support Project for the south Asian nation.


KSrelief provides food, relief supplies in Syrian provinces

KSrelief provides food, relief supplies in Syrian provinces
Updated 19 January 2025
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KSrelief provides food, relief supplies in Syrian provinces

KSrelief provides food, relief supplies in Syrian provinces

RIYADH: Saudi aid agency KSrelief has provided vital food assistance and relief aid in several Syrian provinces as part of its ongoing relief project in the country, state news agency SPA reported.
In Homs Governorate, KSrelief on Thursday distributed 14 food parcels, each containing a 10-kilogram bag of flour, along with 14 winter bags and 14 personal care kits in Talbiseh city. 

This initiative benefited 1,982 individuals from 382 families as part of the relief materials distribution project there.

In Homs, KSrelief distributed 14 food parcels along with 14 winter bags and 14 personal care kits in Talbiseh city. (SPA)

The agency also distributed bags of flour, winter kits, and personal care kits on Saturday to 15 families in the city of Al-Rastan in Homs, benefiting 61 individuals.
In As-Suwayda, KSrelief distributed bags of flour, winter kits, and personal care kits on Thursday to 258 families, benefiting 984 individuals. 
This aid is part of a larger food distribution project coordinated with the Syrian Arab Red Crescent.


Christina Aguilera, Michael Buble perform at Riyadh’s Joy Awards

Christina Aguilera, Michael Buble perform at Riyadh’s Joy Awards
Updated 19 January 2025
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Christina Aguilera, Michael Buble perform at Riyadh’s Joy Awards

Christina Aguilera, Michael Buble perform at Riyadh’s Joy Awards
  • Joy Awards are Saudi Arabia’s largest event honoring the Arab world’s leading artists and their achievements
  • Winners were selected based on public voting through an application launched by the General Entertainment Authority

RIYADH: The annual Joy Awards honored Arab talent with musical performances that serenaded a star-studded guest list at Riyadh’s Kingdom Arena on Saturday.

The award show opened with a concert by Christina Aguilera, who performed “The Voice Within” and her hit song “Genie in a Bottle.”

Musical icons Mohammed Abdo and Andrea Bocelli performed together, blending Gulf and Italian sounds.

Lebanese singer Wael Kfoury and Canadian artist Michael Buble collaborated on a striking rendition of Frank Sinatra’s “My Way,” performed in both English and Arabic. (X, formerly known as Twitter)

Lebanese singer Wael Kfoury and Canadian artist Michael Buble collaborated on a striking rendition of Frank Sinatra’s “My Way,” performed in both English and Arabic.

Amanda Seyfried, Morgan Freeman and Matthew McConaughey were among the international and local celebrities who showcased their dazzling ensembles on the ceremony’s iconic lavender carpet on Saturday.

Morgan Freeman with business partner Lori McCreary at the Joy Awards. (Getty Images)

As a tribute to her first visit to the Kingdom, US actress Kate Siegel attended the ceremony wearing a pearly white dress with black drapings by Saudi brand Abadia.

“I picked it because I wanted to represent Saudi Arabian designers and fashion, especially here in Riyadh, which is such an upcoming hot spot for Saudi Arabian fashion,” she said.

As a tribute to her first visit to the Kingdom, US actress Kate Siegel attended the ceremony wearing a pearly white dress with black drapings by Saudi brand Abadia. (Getty Images)

Lebanese actress Nawal Kamel arrived in a black and silver studded gown designed by her go-to Lebanese fashion designer, Joelle Nemnum.

“I can’t believe I’m here. I’m very excited to meet the (Saudi) people up close. I know many people from Lebanon but being here and seeing the locals, who are so different and incredible, is amazing. They (Saudis) are so kind and welcoming — they truly lift you up and take care of you. I’m so grateful to be here and to witness the Joy Awards,” she said.

Amanda Seyfried arrived in a fiery red Valentino gown. (Getty Images)

Held at the Kingdom Arena, the Joy Awards are Saudi Arabia’s largest event recognizing and honoring the Arab world’s leading artists and their achievements. The event is part of Riyadh Season and is co-organized by MBC Group.

The winners were selected based on public voting through an application launched by the General Entertainment Authority. The list included candidates across various categories. The nominees were carefully chosen by specialized committees based on their efforts and achievements over the past year.


Saudi fashion startups award reaches final stage

Saudi fashion startups award reaches final stage
Updated 18 January 2025
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Saudi fashion startups award reaches final stage

Saudi fashion startups award reaches final stage
  • Fashion Commission CEO Burak Cakmak said that sustainability was central to the commission’s vision for the future of the industry

RIYADH: The Fashion Commission and luxury group Kering have launched the selection process for the winners of the Kering Generation Award X Saudi Arabia.

The initiative aims to support innovative startups making a significant impact on the fashion industry, the Saudi Press Agency reported.

The application process began in November 2024, inviting startups to submit applications and promote sustainability. More than 100 startups applied, with 20 selected to participate in a three-day training camp in Riyadh.

The program featured workshops focused on key performance indicators, goal setting and pitching skills, SPA reported.

On Jan. 14, the shortlist of 20 startups gathered in Riyadh for the final presentation, where each applicant was evaluated on customer engagement, circular economy and water protection.

Following the presentations, the evaluation process began to select the top 10 proposals, which will be assessed by the jury based on innovation, relevance, fashion connection, and potential impact on nature and society.

The awards ceremony will take place on Jan. 27 in Riyadh, where the top three winning startups will be announced.

Winners will have the opportunity to travel to Paris for exclusive mentoring with Kering’s sustainability teams and present their innovations at the ChangeNOW 2025 summit.

Fashion Commission CEO Burak Cakmak said that sustainability was central to the commission’s vision for the future of the industry.

He added that the award aimed to showcase and support startups driving innovation in circular fashion and environmental stewardship.

Cakmak emphasized the commission’s commitment to advancing solutions that address current challenges and pave the way for a sustainable future in fashion.

 


Jazan festival showcases region’s rich heritage

Erth Village, a highlight of the festival, is showcasing traditional handicrafts, games and clothing. (SPA)
Erth Village, a highlight of the festival, is showcasing traditional handicrafts, games and clothing. (SPA)
Updated 18 January 2025
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Jazan festival showcases region’s rich heritage

Erth Village, a highlight of the festival, is showcasing traditional handicrafts, games and clothing. (SPA)
  • Visitors can learn about heritage professions in the craftsmen’s corner, including leather tanning, pottery, weaving, ornament making, sewing and embroidery

RIYADH: The Jazan Winter Festival has attracted a large number of visitors with a variety of heritage events, according to the Saudi Press Agency.

The festival plays a key role in boosting regional tourism, drawing guests from within the Kingdom and beyond.

Erth Village, a highlight of the festival, is showcasing traditional handicrafts, games and clothing, the SPA reported.

Visitors can learn about heritage professions in the craftsmen’s corner, including leather tanning, pottery, weaving, ornament making, sewing and embroidery.

The scheme stimulates the local economy and highlights the region’s culture through captivating performances and folk dances, the SPA added.

Local perfumes and herbs are on display, highlighting the area’s rich heritage. Food enthusiasts can try traditional dishes that showcase local ingredients and culinary traditions.

Spanning three months, the event features 300 activities across 42 sites in Jazan and its governorates. The festival’s activities also include art exhibitions, plays and poetry gatherings.