DUBAI: US Palestinian beauty moguls Simi and Haze Khadra took to the stage at the Arab Conference at Harvard in the US to share insights into their business, SimiHaze Beauty.
The twins — who are often spotted alongside the likes of Kylie and Kendall Jenner as well as Canadian musician The Weeknd — spoke at the conference that ran from April 19-21.
“Thank you for having us as speakers at Harvard’s ACH24, discussing our unwavering values in our lives and business which has not only brought us more purpose, but also more success. We also discuss the next frontier of the beauty business as founders (of) @simihazebeauty,” the pair shared on Instagram.
The brand is set to be available in the GCC via French multinational retailer Sephora starting from May 2024, with the sisters scheduled to jet to Dubai for a launch event on May 2.
The twins launched their US-born cosmetics brand in 2021 with a range of stick-on makeup designs that can be placed on the face for a bold beauty look achievable within seconds. The sticker book features an array of edgy designs inspired by their favorite DJ looks from the past, such as chrome wings, neon negative space eyeliner and holographic cat-eyes.
SimiHaze Beauty has expanded to include a range of products, including lipsticks, bronzing powders, a lifting mascara and more.
The beauty entrepreneurs and DJs, who grew up between Riyadh, Dubai and London, are known for their contemporary beauty looks and are often spotted in public with futuristic makeup, something they have managed to encapsulate in their brand.
Earlier this month, the sisters celebrated their birthday with a call for donations to Gaza.
“Thank you for all the sweet birthday messages. Feeling all the love and radiating it all back to you. All we want for our (birthday) is for you to help us build a NICU for the babies in Rafah,” the sisters posted.
“Many premature babies in Gaza are in dire need of help as a result of the ongoing blockade by Israel. Newborns share incubators as supplies run low at the few swamped remaining hospitals that have not been attacked. @heal.palestine is actively working on building a new NICU in Rafah while supporting the only other existing NICU at the Emirati Hospital by providing medication and all the other supplies to help give premature babies the care they need,” the sisters posted on Instagram earlier this week, referring to US-based nonprofit organization Heal Palestine.
The pair have been vocal about the conflict in Gaza, posting frequently on their social media platforms as well as hosting video discussions on YouTube on various aspects of Israeli-Palestinian politics.