Saudi inflation eases to 1.6% thanks to food price changes: GASTAT   

Saudi inflation eases to 1.6% thanks to food price changes: GASTAT   
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Updated 15 April 2024
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Saudi inflation eases to 1.6% thanks to food price changes: GASTAT   

Saudi inflation eases to 1.6% thanks to food price changes: GASTAT   

RIYADH: Saudi Arabia’s inflation eased to 1.6 percent in March, down from 1.8 percent the previous month, driven by changes in the food and beverage sector.

The latest report from the General Authority for Statistics indicates that the Kingdom’s Consumer Price Index experienced a marginal decrease of 0.1 percent in March compared to February.  

The monthly inflation index was impacted by a 0.7 percent decrease in the food and beverage sector, primarily due to a 0.6 percent decline in meat and poultry prices.  

Additionally, prices in transportation, furnishing, and home equipment sectors experienced declines of 0.7 percent each. Similarly, recreation and culture, communications, and tobacco also saw decreases, with falls of 0.9 percent, 0.3 percent, and 0.1 percent, respectively. 

Conversely, prices rose in the housing, water, electricity, gas, and other fuel category by 0.7 percent, as well as in the personal goods and services category by 0.3 percent, and the clothing and footwear category by 0.1 percent.  

On the other hand, prices for services such as education, restaurants and hotels, and health remained largely unchanged in March.

Annual inflation rises 

However, on a yearly basis, the Kingdom’s CPI increased by 1.6 percent during March 2024 compared to the same period last year.  

This rise is primarily attributed to an 8.8 percent increase in the prices of housing, water, and electricity, as well as gas and other fuels, alongside a 0.9 percent rise in food and beverage prices.  

In contrast, prices of transportation decreased by 1.8 percent, and charges of personal goods and services decreased by 1.1 percent. 

According to GASTAT, rental prices were the main driver of inflation in March compared to the corresponding period in 2023. 

“Actual housing rents increased by 10.5 percent in March 2024, influenced by the increase in villa rents by 9.7 percent. This increase had a significant impact on the annual inflation rate for March 2024 due to the weight of this sector (21 percent),” stated the GASTAT report.   

Prices in restaurants and hotels also rose by 2.4 percent due to a 2.2 percent increase in food service prices. 

Similarly, the recreation and culture sector recorded a 0.7 percent increase, influenced by a 5.1 percent rise in holiday and tourism prices.  

Furthermore, the education category saw a 1.2 percent increase, driven by a 4.3 percent increase in secondary education fees. 

However, prices in the furnishing and home equipment sector decreased by 3.2 percent, driven by a 5.3 percent decline in furniture, carpet, and flooring prices.  

Also, prices in clothing and footwear decreased by 4 percent, due to a 6.6 percent decline in ready-made clothing prices.  

Healthcare expenses and tobacco prices decreased by 0.9 percent and 1.1 percent, respectively, compared to March 2023. 

Wholesale Price Index 

In another report, GASTAT noted that Saudi Arabia’s wholesale price index rose by 3.8 percent in March compared to the same month in 2023.   

According to the authority, this rise in WPI was driven by a 25.2 percent increase in the prices of basic chemicals and a 12 percent jump in the prices of refined petroleum products.  

In the third month of the year, prices of raw materials and metals decreased by 2.2 percent, and prices of metal products, machinery, and equipment decreased by 0.6 percent. 

The category encompassing food, beverages, tobacco, and textiles saw a 2.4 percent rise, driven by a 10 percent increase in leather, leather products, and footwear prices, along with a 4.9 percent uptrend in grain mill products, starches, and other food items. 

In contrast, agricultural and fishing products experienced a marginal 0.2 percent upturn, propelled by a 2.1 percent climb in live animals and animal products. 

Conversely, raw materials and metals witnessed a 2.2 percent decline, primarily due to a corresponding decrease in stones and sand prices.  

Moreover, metal products, machinery, and equipment recorded a 0.6 percent drop, attributed to a 6.5 percent decrease in radio, television, and communication equipment prices, as well as a 2.8 percent reduction in office equipment, accounting, and computer prices. 

Average prices up  

In a separate analysis, GASTAT noted that in March, local melons and pumpkins saw the most significant upticks compared to the prior month, with increases of 10.8 percent and 9.4 percent, respectively. 

Additionally, Harri sheep and Naemi sheep also experienced notable increases, rising by 8.5 percent and 7.1 percent, respectively. 

Conversely, the goods and services showing the most substantial percentage drops in March, compared to February, were local and imported onions, experiencing decreases of 17.9 percent and 13.2 percent, respectively. 

Additionally, medium local potatoes and Turkish plums also saw notable declines, with decreases of 6.9 percent and 6.4 percent, respectively.

Real estate price surges

GASTAT noted that in the initial quarter of 2024, the Real Estate Price Index rose by 0.6 percent compared to its counterpart in 2023.

It attributed the surge to a 1.2 percent uptick in residential land costs. 

Conversely, prices experienced a decline in commercial real estate by 0.5 percent and agricultural land sales by 0.1 percent.

The residential real estate division saw a notable 1.2 percent increase, primarily driven by a rise in housing prices of the same magnitude. 

This sector’s weight in the overall index contributed significantly to the index’s uptick, according to the authority.

Among different residential properties, apartments experienced an increase of 0.8 percent, while buildings decreased by 0.2 percent, villas by 2.3 percent, and houses by 1.6 percent in the first quarter of 2024 compared to the same period last year.

Conversely, prices in the commercial real estate sector declined by 0.5 percent, influenced by decreases of 0.5 percent in commercial land prices and 1.1 percent in prices of commercial exhibitions. 

However, the cost of commercial buildings and centers remained stable in the first quarter of 2024, showing no significant changes.

In contrast, the agricultural sector experienced a marginal decline of 0.1 percent, primarily due to a 0.1 percent decrease in agricultural land prices.

In the first three months of 2024, the General Real Estate Price Index rose by 0.3 percent compared to the previous quarter, driven by a 0.4 percent increase in residential sector prices, particularly in land. 

Apartment prices increased by 0.7 percent, while residential buildings, villas, and houses saw slight declines. 

Commercial sector prices remained stable, with no significant changes, while agricultural sector prices also stabilized.


Egypt nears first major stake sale since devaluation: Bloomberg

Egypt nears first major stake sale since devaluation: Bloomberg
Updated 22 September 2024
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Egypt nears first major stake sale since devaluation: Bloomberg

Egypt nears first major stake sale since devaluation: Bloomberg

RIYADH: Egypt is in advanced talks to sell the government’s remaining stake in Alex Bank to Italian private banking firm Intesa c SpA, according to Bloomberg. 

This will pose the first major asset sale since devaluating its currency in March. 
 
The agreement will see the Italian lender, which already owns 80 percent of the Egypt-based bank, buy the remaining 20 percent and take complete ownership. 

This comes as the government unveiled an initial list of 32 assets it planned to offer investors in sectors ranging from banking to energy and real estate last year. It now targets raising between $2 billion-$2.5 billion by the end of the current financial year in June 2025 from asset sales.

It has been internally confirmed that the prime minister will announce the deal regarding the privatization program of state assets in the coming weeks, a source told Arab News.

While details are being discussed within the bank, they remain confidential until the official announcement, the source added. 

Investors and the International Monetary Fund will closely watch the transaction as a sign Egypt’s new government is committed to a state-divestment program. Still, the deal value will likely be significantly lower than the $625 million Egypt raised from a stake sale last year, Bloomberg said. 

The North African country is emerging from its worst economic crisis in decades after allowing its currency to plunge 40 percent against the dollar six months ago. The move brought about a fresh wave of funding pledges from the IMF and others, part of a global bailout totaling some $57 billion.

Following this, portfolio investors quickly returned, pouring billions of dollars into Egypt’s local debt. However, the focus is shifting to winning a steady stream of foreign direct investment by offloading a selection of state-owned assets — a keyIMF-backed reform, Bloomberg said. 

The UAE kickstarted Egypt’s bailout with a $35 billion investment deal that included development rights for a prime spot in the Mediterranean headland named Ras El-Hekma. Now, the government says it’s seeking to replicate that pact and has earmarked five areas on the Red Sea coastline to offer to investors.

In August, an IMF report said that Egypt’s economy is showing signs of recovery, as the government’s recent efforts to restore macroeconomic stability have started to yield positive results, the IMF said. The report said that, at the time, the inflation rate in Egypt remained elevated but was coming down. 

The country has been implementing several economic reforms to maintain fiscal stability, which includes the unification of the official and parallel exchange rates in March. 


Saudi Arabia shines at global halal trade fair in Malaysia

Saudi Arabia shines at global halal trade fair in Malaysia
Updated 22 September 2024
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Saudi Arabia shines at global halal trade fair in Malaysia

Saudi Arabia shines at global halal trade fair in Malaysia
  • Kingdom showcased 38 booths at MIHAS 2024 held between Sept. 17 and 20 in Kuala Lumpur

RIYADH:Saudi Arabia has claimed the third spot among the top five participating countries at MIHAS 2024, the world’s largest halal trade fair, underscoring its significant role in the global halal market.

The Kingdom showcased its commitment to expanding the halal industry with 38 booths at the Malaysia International Halal Showcase, which attracted participants from 66 countries.

Held in Kuala Lumpur from Sept. 17 to 20, MIHAS 2024 was hosted by Malaysia’s Ministry of Investment, Trade, and Industry and organized by the Malaysia External Trade Development Corp. The leading countries included China, Indonesia, Saudi Arabia, South Korea, and Thailand, highlighting the event’s international appeal.

“MIHAS 2024 saw the participation of 38 booths and two buyers from Saudi Arabia,” said Reezal Merican Naina Merican, chairman of MATRADE.

He added: “We are optimistic that trade relations between Malaysia and Saudi Arabia will continue to strengthen, driven by the shared commitment of both nations to expand the halal sector, which remains the primary focus of MIHAS.”

The term “halal” translates to “permissible” or “lawful” in Arabic.

Malaysia’s halal exports

During the opening ceremony, Malaysia’s Minister of Investment, Trade, and Industry Utama Zafrul Abdul Aziz announced that the country’s halal export value reached nearly 55 billion Malaysian ringgits ($13 billion) in 2023, marking the second consecutive year it surpassed the 50 billion ringgits threshold. The food and beverage sector accounted for the largest share, valued at 29.37 billion ringgits, reflecting a 5 percent increase from 2022. Other significant contributors included halal ingredients, cosmetics, palm oil derivatives, and pharmaceuticals.

“It has generated almost 25 billion ringgits in total sales, attracted 500,000 trade visitors, and significantly elevated Malaysia’s profile on the global stage,” Abdul Aziz added. MIHAS 2024 aims for 3.5 billion in sales. He also highlighted that the Malaysian government actively supports the halal industry, as global demand for halal products and services is projected to reach $5 trillion by 2030.

MIHAS expands to Dubai

Following 20 successful editions of MIHAS in Malaysia, the trade minister expressed excitement about the event’s international debut, dubbed MIHAS@Dubai.

Abdul Aziz said the goal is to leverage Dubai’s position as a key port city and the main hub for the Middle East and North Africa market, facilitating the import and distribution of Malaysian goods in the region. He set an export sales target of 1 billion ringgit for MIHAS Dubai and expressed confidence that participating Malaysian companies would achieve this goal.

Malaysia’s Minister of Investment, Trade, and Industry Utama Zafrul Abdul Aziz announced that the country’s halal export value reached nearly 55 billion Malaysian ringgit ($13 billion) in 2023. Supplied

“I meet new participation, and my counter with our colleagues from Kyrgyzstan, Uzbekistan, Kazakhstan, recently have shown that the interest and commitment to collaborate with us is further enhanced,” said Malaysia’s Prime Minister Anwar Ibrahim during the opening ceremony.

He added: “I must, of course, take the opportunity to thank all my colleagues, leaders of these countries to UAE, to Saudi Arabia, Qatar, and of course, I will be leaving for Egypt soon in all these encounters without exception may I reiterate that the halal industry remains as a core of our campaign and program.”

A significant milestone this year is MIHAS receiving the Guinness World Record title for the Largest Attendance at a Halal Trade Show, with 38,566 visitors attending MIHAS 2023.

“MIHAS 2024 aims even higher as this exciting growth further cements MIHAS as the premier global halal showcase, making it a not-to-be-missed event for industry professionals worldwide,” Merican remarked.

International sourcing program

On the second day of the event, MATRADE hosted the largest International Sourcing Programme, featuring a lineup of at least 250 international buyers. One of the Saudi-based buyers, Ghaydaa Medical, specializes in healthcare supplies for the elderly and individuals with special needs, as well as health nutritional supplements.

Sameh Abdelhamed, general manager and pharmacist at Ghaydaa Medical, explained the importance of acquiring halal certification to ensure quality. “Let’s say I’m a producer, and I have a factory that produces halal products. This is when I have to look at the process of making it. This includes looking at the components, the procedure of using it. This process is under the justification of a halal product,” Abdelhamed told Arab News.

He emphasized the company's goal to expand its product offerings in the Gulf region, particularly in Saudi Arabia, which has abundant resources and benefits for customers and businesses.

Saudi investments in Malaysia

According to MATRADE, as of June, 19 projects involving investments from Saudi Arabia were approved, totaling $1.65 billion and expected to generate 2,570 jobs in Malaysia. These projects mainly focus on the pharmaceutical, electronics, and food processing sectors. Four manufacturing projects backed by Saudi investments, amounting to $53 million, have already been established in Malaysia, creating 717 jobs. Notable Saudi companies operating in Malaysia include Saudi Aramco, Al Rajhi Group, and AJ Biologics.

Trade dynamics between Malaysia and Saudi Arabia

In 2023, trade between Malaysia and Saudi Arabia reached $11.06 billion, with Malaysia exporting $1.49 billion worth of goods to the Kingdom, while Saudi exports to Malaysia totaled $9.56 billion. This strong trade partnership has positioned Saudi Arabia as Malaysia’s leading trading partner and top source of imports in the West Asian region.

In 2023, Malaysia’s total imports from Saudi Arabia rose by 11.6 percent, reaching $9.57 billion. From January to July 2024, imports amounted to $4.5 billion, reflecting a 22.4% decline compared to the same period in 2023, indicating shifts in trade dynamics between the two countries.

In June, MATRADE Jeddah, the commercial section of the Malaysian Consulate General in Jeddah, facilitated the participation of 33 Malaysian exhibitors in the Saudi Food Show 2024, an international exhibition focused on the food and beverage industry held in Riyadh. According to MATRADE Jeddah, the Kingdom is viewed as a key market for diversification and growth in the food industry, offering Malaysian exporters new opportunities in a market valued at $45 billion, the largest in the Middle East.

The global halal market is projected to grow to $5 trillion by 2030, while domestic growth in Malaysia is estimated to reach $113.3 billion.


Startup Wrap — Early-stage regional startups garner most funding

Startup Wrap — Early-stage regional startups garner most funding
Updated 22 September 2024
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Startup Wrap — Early-stage regional startups garner most funding

Startup Wrap — Early-stage regional startups garner most funding

RIYADH: Several startups across the Middle East and North Africa region have secured significant investments, showcasing the region’s growing entrepreneurial ecosystem. 
From proptech and fintech to edtech and automotive, early-stage startups are focusing on expansion and technological innovation in both local and international markets. 
Saudi Arabian proptech startup Darent has closed an undisclosed seed funding round, led by Al Tawuniya Insurance.  
The round also saw participation from the Morgan Stanley Inclusive Ventures Lab and BIM Ventures. 
Founded in 2021 by Hanin Al-Subaie, Darent offers a property management tool for rental properties, connecting owners and tenants through its platform.  
“We are deeply thankful to our partners for their immense trust. This funding round is a significant step toward achieving our vision of revolutionizing the vacation rental sector by effectively enhancing the tourist experience and delivering pioneering solutions that elevate the quality of the tourism sector in the Kingdom,” Al-Subaie said. 
The company intends to use the new funding to enhance its artificial intelligence technology and support marketing efforts. This follows a $1 million pre-seed round raised in 2022, led by Watheeq Proptech Venture. 
Seez raises $4.2m to fuel US expansion  
UAE-based automotive software-as-a-solutions startup Seez secured $4.2 million from a group of international investors.  
Established in 2015 by Tarek Kabrit and Andrew Kabrit, Seez provides software solutions to car dealerships and original equipment manufacturers to enhance customer experience and drive sales. 
“As pioneers in bringing AI technology to the automotive sector, this investment underscores our commitment to innovation and disrupting the status quo. We’re excited to capitalize on our momentum, develop our product offerings, and push the boundaries of automotive solutions,” Tarek, the company’s CEO, said. 
The company has already expanded into several international markets, including the UK, Australia, Denmark, and Gulf Cooperation Council countries.  
The latest investment will be used to further its expansion into the US market.  
“Through this phase of expansion, we have secured key partnerships and achieved tremendous success in markets like the UK, Australia, Denmark, South Africa, New Zealand, Mexico, and the GCC region,” Tarek added. 
UmrahCash secures $500k from Adaverse 
Saudi Arabia-based fintech UmrahCash has received a $500,000 investment from Adaverse.  
Founded in 2024 by William Phelps, UmrahCash enables pilgrims to access Saudi Riyals in Makkah, Madinah, and Jeddah, allowing payments to be made in their home countries, with the currency provided upon arrival in Saudi Arabia. 
In 2023, Saudi Arabia experienced a significant increase in international Umrah pilgrims, welcoming 26 million performers, an 8.7 percent rise from the previous year.  
Out of the total, 13 million were international pilgrims, marking a 61.8 percent increase and surpassing the previous record of 8.5 million in 2019. Many of these pilgrims came from emerging markets. 
The new funding will support UmrahCash’s expansion within the Kingdom. 
Sultan Ventures acquires Egypt’s Acasia Group  
US-based venture capital firm Sultan Ventures has acquired Egyptian angel investment syndicate and incubator Acasia Group for an undisclosed amount.  
Founded as Cairo Angels in 2011, Acacia Group is known for empowering Egyptian and regional entrepreneurs. 
Sultan Ventures, established in 2009, specializes in early-stage investment and startup ecosystem development.  
“What began 14 years ago as a grassroots initiative under Cairo Angels has grown into a regional leader, operating across every aspect of the venture continuum in the Middle East and Africa. The acquisition by Sultan Ventures enables Acasia to scale faster and tackle the region’s biggest challenges, amplifying impact and scaling early-stage ventures and deep-tech commercialization,” said Hossam Allam, chairman of Acasia Group. 
This acquisition will extend Sultan Ventures’ reach into the Middle East and Africa region. Notably, Acasia Ventures will remain separate from this deal following a prior separation agreement. 
SETTLE raises $2m in pre-seed funding  
Egyptian fintech startup SETTLE has raised $2 million in a pre-seed funding round led by Shorooq Partners, with support from El Sewedy Capital Holding, Acasia Ventures, and Plus VC.  
Launched in 2023 by Kamil Sayour and Mostafa Mobarak, SETTLE is a business-to-business payment platform designed to modernize financial operations for enterprises.  
“We are deeply familiar with the challenges and potential for the B2B financial services market in Egypt. SETTLE is prepared to enhance that market by automating financial workflows for businesses of all sizes. With the backing of strategic investors, we are now positioned to scale quickly and efficiently,” Mobarak said. 
The funding will accelerate SETTLE’s global expansion and enhance its platform’s capabilities. 
LabLabee secures $3.4m in Seed funding 
Algerian edtech company LabLabee closed a $3.4 million seed funding round, led by Reach Capital and supported by Classera, Brighteye Ventures, and e& capital.  
Founded in 2021 by Samir Tahraoui and Mahfoud Mebarek, LabLabee offers practical, hands-on learning experiences in cutting-edge network technologies. 
The investment will support LabLabee’s expansion into the US market, hiring new talent, and developing new technologies. 
Plain Tiger attracts investment from COREangelsMEA 
UAE-based B2B marketplace Plain Tiger secured an undisclosed investment from COREangelsMEA, part of COREangels International.  
Founded in 2021 by Alexandra Polson and Oliver Baillie, Plain Tiger connects hotels with eco-friendly suppliers, aiming to save time and reduce environmental impact. 
The company will use the investment to further develop its platform and expand its presence in the Middle East, focusing on the Saudi market. Earlier this year, Plain Tiger received additional funding from AngelSpark. 
Farid raises $250k pre-seed round 
Egyptian edtech startup Farid has raised $250,000 in a pre-seed funding round from Saudi businesswoman Amal Al-Ajlan.  
Founded in 2024 by Mahmoud Hussein, Farid provides a platform focusing on character education and mental health support for children and youth aged 3 to 18. 
The funding will be used to develop the platform and support Farid’s expansion into Saudi Arabia and the UAE. 


Saudi Arabia leads G20 in tourism growth with 73% rise in international visitors

Saudi Arabia leads G20 in tourism growth with 73% rise in international visitors
Updated 22 September 2024
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Saudi Arabia leads G20 in tourism growth with 73% rise in international visitors

Saudi Arabia leads G20 in tourism growth with 73% rise in international visitors

RIYADH: Saudi Arabia has emerged as a leader in tourism growth among G20 nations, experiencing a remarkable 73 percent increase in international visitors in the first seven months of 2024 compared to 2019.

The UN World Tourism Barometer reports that the Kingdom welcomed 17.5 million international tourists during this timeframe, showcasing its growing allure as a global travel destination.

This surge is part of Saudi Arabia’s Vision 2030 initiative, which aims to diversify the economy and reduce dependence on oil revenues. The National Tourism Strategy targets attracting 150 million visitors by 2030 and boosting tourism’s contribution to the gross domestic product from 6 percent to 10 percent. These goals reflect the Kingdom’s commitment to strengthening its tourism sector and enhancing its global appeal.

“Saudi Arabia cements its global leadership and takes the first spot among G20 countries in international tourist arrivals growth, with a 73 percent increase in the first seven months of 2024 compared to the same period in 2019,” stated the Saudi Tourism Ministry on X.

During the G20 tourism ministers’ meeting in Brazil on Sept. 21, Saudi Tourism Minister Ahmed Al-Khateeb emphasized the Kingdom’s dedication to fostering cultural connections worldwide while promoting sustainable growth in the sector. The report also highlighted a 207 percent surge in Saudi Arabia’s international tourism revenues during the same timeframe compared to 2019.

Global outlook

The UN Tourism report noted that international tourism has rebounded to 96 percent of pre-pandemic levels in the seven months through July 2024, driven by strong demand in Europe and the reopening of markets in Asia and the Pacific. Approximately 790 million tourists traveled internationally during this period, reflecting an 11 percent increase compared to 2023 and just 4 percent below 2019 levels.

“International tourism is on track to consolidate its full recovery from the biggest crisis in the sector’s history. The ongoing rebound comes despite a range of economic and geopolitical challenges, highlighting the strong demand for international travel as well as the effectiveness of boosting air connections and easing visa restrictions,” said UN Tourism Secretary-General Zurab Pololikashvili.

He emphasized the importance of thoughtful tourism planning to ensure that the significant socio-economic benefits of tourism are matched with inclusive and sustainable policies.

The report also indicated that the Middle East has led the sector’s growth, with international arrivals increasing by 26 percent above 2019 levels in the first seven months of 2024.

Africa welcomed 7 percent more tourists in the first seven months, compared to the same period in 2019. 

“Europe and the Americas recovered 99 percent and 97 percent of their pre-pandemic arrivals respectively during these seven months. Asia and the Pacific recorded 82 percent of its pre-pandemic tourist numbers,” said UN Tourism. 


Water parks set to make a splash with international tourists, experts say

Water parks set to make a splash with international tourists, experts say
Updated 22 September 2024
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Water parks set to make a splash with international tourists, experts say

Water parks set to make a splash with international tourists, experts say
  • Saudi Arabia on track to have 320,000 new hotel rooms to accommodate the projected influx of tourist

RIYADH: Investments in water parks are set to bolster Saudi Arabia’s tourism sector, as the Kingdom eyes attracting over 150 million visitors by the end of the decade, experts said.

Aligned with the Kingdom’s Vision 2030 economic diversification efforts, Saudi Arabia is also on track to have 320,000 new hotel rooms to accommodate the projected influx of tourists.

According to experts, apart from developing mega cities and heritage sites, the tourism sector will be equally benefited if water parks of international standards are developed in the Kingdom.

Speaking to Arab News, Devanshu Mathur, managing director and partner at Boston Consulting Group said that the emergence of these aquatic attractions will diversify the Kingdom’s entertainment offerings, attracting a broad range of visitors, domestic and international.

“In neighboring countries like UAE and Qatar, water parks have proven to be powerful tourist magnets, drawing millions of visitors and boosting their economies,” said Mathur.

He added: “One of the key advantages of water parks in the Middle East is their ability to provide year-round entertainment, making them highly attractive to visitors seeking respite from the heat. This potential is already evident in Saudi Arabia’s thriving mid-scale water park scene.”

Devanshu Mathur, managing director and partner at Boston Consulting Group said that the emergence of these aquatic attractions will diversify the Kingdom’s entertainment offerings. (Supplied)

Mathur also noted that facilities such as Water Village and the recently launched Cyan Water Park in Jeddah showcase the strong domestic appetite for water-based entertainment in the Kingdom.

The vast potential of water parks in Saudi Arabia is also evident in the recently announced Aquarabia at Qiddiya City, which will be the largest such attraction in the world.

BCG also noted that their recent survey indicated the popularity of water parks among Saudis.

According to the survey, over 70 percent of the Kingdom’s residents are interested in visiting water parks, indicating the mammoth potential of this sector in contributing to the county’s gross domestic product.

The vitality of including of aquatic amenities in resorts

As Saudi Arabia aims to position itself as a global tourist destination, experts believe that the rising number of visitors reaching the Kingdom could create tough competition among resorts, and additional aquatic amenities in these facilities will give them a cutting edge over others.

A joint study conducted by water park designer WhiteWater and Hotel & Leisure Advisers noted that the inclusion of these attractions will increase guest satisfaction and financial success of hotels and resorts.

“With a surge in visitors to the Kingdom anticipated, properties across the country have a unique opportunity to stand out from the crowd by strategically planning their amenities from the ground up,” said WhiteWater in a statement.

It added: “Neighboring destinations like Dubai and Qatar offer valuable insights, highlighting the power of well-designed aquatic features in attracting families, enhancing guest satisfaction, and driving positive financial results.

“As Saudi Arabia establishes itself as a major tourist hub, incorporating aquatic attractions could be a strategic decision, propelling the industry toward continued success.”

The report highlighted that hotels in the Middle East region featuring water parks achieved an average revenue per available room level 53 percent higher than the regional figure.

According to the analysis, some of the amenities which resorts and hotels could try to incorporate into their facilities include water slides, rides, wave pools, splash pads, surf simulators, and multi-level play structures.

Jeremy Gray, vice president for business development at WhiteWater, said: “These attractions enhance guest satisfaction and create unique selling points, setting these properties apart in a competitive market.

“The significant uptick in occupancy and revenue metrics underscores the value of investing in such features. Water-based attractions attract families and thrill-seekers, translating into tangible financial benefits for the hotels.”

The report also highlighted an example of success which happened in Atlantis Dubai, which features over 2,300 rooms with additional villas.

According to the analysis, after the opening of Adventure World in 2008 Atlantis Dubai was able to fund its expansions through the profits of its investment in the park, along with attracting repeated guests.

“In 2023, the water park attracted 35-40 percent of visitors from the connected hotels and 60-65 percent from tourists and residents who purchased day passes for an approximate attendance of 1.8 million over the year,” the report said about Atlantis Dubai.

Mathur also echoed similar views and noted that an integrated resort accommodation within the water parks could positively impact their profitability.

“Integrated on-site accommodations is a game-changer for water parks, turning them into comprehensive leisure destinations. This approach invites visitors to extend their stay and significantly boosts spending. For example, Dubai’s Atlantis the Palm is a prime example of how integrated resorts can captivate local and international audiences,” noted the BCG official.

Steps to elevate the appeal of water parks

Mathur told Arab News that Saudi Arabia must integrate a set of key amenities that not only elevate visitor satisfaction but encourage longer stays and broaden the parks’ appeal to transform these sites into world-class destinations.

According to the BCG official, developing an enhanced kid zone is one of the crucial things which can be incorporated into these facilities to attract more families.

“While almost all waterparks have a dedicated traditional kids’ zone with a few kids’ splash pools and play structures, the current trend among leading global water parks is to have enhanced zones with sophisticated and miniaturized versions of rides and slides,” said Mathur.

He added: “Splashers Lagoon & Cove at Aquaventure in the UAE or Turi’s Kid Cove at Aquatica in the US are great examples of how enhanced kids’ zones can help create an inclusive environment appealing to all ages, attracting and retaining family visitors.”

According to Mathur, another way to enhance the appeal of water parks in the Kingdom is by offering diverse dining and retail experiences.

He noted that a wide array of dining options and retail outlets are essential to enriching the visitor experience, catering to diverse tastes and preferences, and creating additional revenue streams.

“For instance, Qatar’s Desert Falls Water & Adventure Park, nestled within the Hilton Salwa Beach Resort, demonstrates how well-curated dining and shopping venues can enhance guest engagement and satisfaction beyond the water attractions themselves,” said Mathur.

The BCG official added: “These enhancements are essential to create memorable experiences, encourage repeat visits, and establish the parks as must-visit destinations.”