Saudi novelist Sultan Ayaz’s ‘Crossing Thoughts’ to be adapted into manga

Saudi novelist Sultan Ayaz’s ‘Crossing Thoughts’ to be adapted into manga
Sultan Ayaz finished writing the story of “Crossing Thoughts” in 2014, and says the adaptation deal with Manga Arabia is the result of a decade-long dream. (Supplied)
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Updated 11 April 2024
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Saudi novelist Sultan Ayaz’s ‘Crossing Thoughts’ to be adapted into manga

Saudi novelist Sultan Ayaz’s ‘Crossing Thoughts’ to be adapted into manga
  • Ayaz’s novel, written in English, tells the story of humans defending their lands against the oppression of demons
  • In the book, humans fight off demons by using elemental magic and swordplay

RIYADH: A fantasy novel by a Saudi author has been chosen for adaption into a manga, Japan’s famous style of graphic novel.
Sultan Ayaz finished writing the story of “Crossing Thoughts” in 2014, and says the adaptation deal with Manga Arabia is the result of a decade-long dream.
Manga are comics or graphic novels originating from Japan, conforming to a style developed in the late 19th century, though the form has antecedents in earlier Japanese art.
Ayaz’s novel, written in English, tells the story of humans defending their lands against the oppression of demons. It is about the eternal conflict between humans and demons, and a man who stands in between.
In the book, humans fight off demons by using elemental magic and swordplay.
The narrative begins with Drake, a little boy, who, along with his family, lives in tranquility in a tiny town. But the town is destroyed by a demonic attack, which Drake miraculously survives.
Three characters emerge — Aria, Ray and Amber — and study the nature of elements at the Grand College of Elements in the Kingdom of Iora. They learn how to use the elements as weapons against their demonic foes.
“Crossing Thoughts” is full of drama, action and a hint of terror.
Ayaz told Arab News: “I was always into writing in English since high school, and I was influenced by video games and anime, which strongly developed my imagination. Along with daydreaming and creating scenarios in my head, I always wanted to have my own story. So, I started to write short stories from time to time to fulfill this desire.”
The Saudi author said he was “ecstatic” to sign a deal with Manga Arabia and adapt his novel.
“‘Crossing Thoughts’ is the result of hard work and sincere dedication, and I am very proud of it. Since I finished writing the novel back in 2014, I always wanted to have it adapted into a manga or an anime, because I believe it is suitable for such adaptation,” he said.
“When I signed the contract with Manga Arabia, I felt overwhelming happiness, because, for 10 years, this is exactly what I was aiming for. I am very proud of this achievement and honored to be chosen among other talented Saudi authors to be part of this project.”
In 2020, Ayaz became one of the first Saudi novelists to have a fiction work published internationally when a British publishing house, Olympia Publishers, acquired the rights to publish “Crossing Thoughts.” The book was first released locally in 2017 and sold in Virgin Megastores.
“During this journey, I faced many obstacles and hardships that almost forced me to drop my novel and just focus on balancing my life. My father passed away. I had to drop college for a couple of years, and worked in several minimum wage jobs just to contribute to covering the living expenses of my family. But, eventually, I was inspired by my mother’s strength and decided to push myself to the limits and overcome all that, and I succeeded,” Ayaz said.
The writer used two monthly salaries just to cover the printing and publishing expenses of his work.
And though he faced some criticism because the novel was authored in English, “Crossing Thoughts” sold well in Saudi Arabia, attracting the attention of Olympia Publishers.
“I am rather pleased with ‘Crossing Thoughts.’ It is the first English-language fantasy book by a Saudi author to be published, and it helped me overcome my anxiety of failing by landing me live TV appearances and magazine features. It is the sole outcome of real commitment and persistent work,” Ayaz said.
His advice for young writers is to never aim for fame, set your goals straight and persuade audiences with continuous effort. Always remember that “the journey’s experience is priceless,” he said.
Last month, Manga Arabia chose five Saudi authors to have their novels turned into comic stories.
“Drawing Nothingness” by Ashraf Al-Faqih was already featured in the Manga Arabia Youth magazine.
“The Voyagers” by Kendah Jambi, Ayaz’s “Crossing Thoughts,” “The Awsaj” by Al-Jawhara Al-Rimal and Ghada Al-Marzouqi’s “I Live My Memories Upside Down” will also be published in Manga Arabia magazine’s print and digital editions.
The project is part of joint efforts between the Saudi Literature, Publishing and Translation Commission and Manga Arabia to support businesses in the publishing sector.
The manga initiative has been hailed as a “cultural leap” in the presentation of Saudi literature worldwide, and an indicator of progress in the Kingdom’s burgeoning creative industries.


Sudan’s army chief receives Saudi deputy foreign minister in Port Sudan

Sudan’s army chief Abdel Fattah Al-Burhan receives Saudi Arabia’s Deputy Foreign Minister Waleed Al-Khuraiji in Port Sudan.
Sudan’s army chief Abdel Fattah Al-Burhan receives Saudi Arabia’s Deputy Foreign Minister Waleed Al-Khuraiji in Port Sudan.
Updated 2 min 44 sec ago
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Sudan’s army chief receives Saudi deputy foreign minister in Port Sudan

Sudan’s army chief Abdel Fattah Al-Burhan receives Saudi Arabia’s Deputy Foreign Minister Waleed Al-Khuraiji in Port Sudan.
  • During the meeting, Al-Khuraiji stressed the keenness of the Kingdom’s leadership on restoring security and stability in Sudan

RIYADH: Sudan’s army chief Abdel Fattah Al-Burhan received Saudi Arabia’s Deputy Foreign Minister Waleed Al-Khuraiji in Port Sudan on Tuesday.

During the meeting, Al-Khuraiji stressed the keenness of the Kingdom’s leadership on restoring security and stability in Sudan.

The minister’s visit to the country comes as part of the Kingdom’s ongoing efforts to address the crisis in Sudan, reach a ceasefire, and restore stability to the country. 

The Kingdom continues to support the humanitarian response efforts to alleviate the suffering of the Sudanese people, Saudi Press Agency said. 


Saudi pavilion at UNESCO Arab Week in Paris celebrates Kingdom’s camel culture

Saudi pavilion at UNESCO Arab Week in Paris celebrates Kingdom’s camel culture
Updated 05 November 2024
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Saudi pavilion at UNESCO Arab Week in Paris celebrates Kingdom’s camel culture

Saudi pavilion at UNESCO Arab Week in Paris celebrates Kingdom’s camel culture
  • It shows how the role of the camel evolved from essential means of transport and provider of resources to a cultural icon embodying the Kingdom’s values

PARIS: The Saudi pavilion at UNESCO’s Arab Week event in Paris this week featured a showcase of the Kingdom’s deep-rooted connection to camel culture.

It explored the role of the animals as a vital part of the nation’s heritage, identity and civilization, and offered a glimpse into their enduring place in society, the Saudi Press Agency reported on Tuesday.

The exhibits showed how the role of the camel has evolved from essential means of transport and provider of resources to a cultural icon that embodies the Kingdom’s values, and the ways in which camels are embedded in Saudi customs, traditions and literature, including poetry and proverbs.

The Saudi Ministry of Culture designated 2024 “The Year of the Camel” to highlight and reinforce the status of the animal as a national symbol and cornerstone of the Arabian cultural identity. Camels are regularly celebrated across the country through dedicated festivals, race events, clubs and research centers.

UNESCO’s Arab Week, which features 22 Arab nations, was initiated by Saudi Arabia. Guests at the official opening of the event on Monday included Saudi envoys, ambassadors representing other nations, Arab and other international diplomats stationed in France, and officials from UNESCO.


AI makes media industry more efficient and drives growth, expert says

Martin Sorrell, founder and executive chairman of S4 Capital, speaks to Arab News at the Athar Festival of Creativity.
Martin Sorrell, founder and executive chairman of S4 Capital, speaks to Arab News at the Athar Festival of Creativity.
Updated 05 November 2024
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AI makes media industry more efficient and drives growth, expert says

Martin Sorrell, founder and executive chairman of S4 Capital, speaks to Arab News at the Athar Festival of Creativity.
  • Martin Sorrell: ‘AI speeds up writing processes, increasing efficiency’
  • New tech allows for increasingly personalized content

RIYADH: Artificial intelligence is being used more effectively and efficiently to drive higher economic development in the media industry, said Martin Sorrell, founder and executive chairman of S4 Capital.

At a panel session at the Athar Festival of Creativity Sorrell described how media agencies, such as S4 Capital and its subsidiary, Media.Monks, are using AI in a number of ways.

One application of AI in media, he said, is in “speeding the execution of copywriting and visualization.”

Time to market is drastically decreasing: “What took us literally days is now taking us three hours,” he said. Yet this produces another problem because reducing the time of procurement cuts costs, but this also means it is necessary to move to a model that increases gains in outputs,” he said.

Another application is in personalizing content for consumers. Sorrell told Arab News: “Individualization, hyper personalization, are going to become more important. Knowing the consumer in excruciating detail, using data, using the signals from the platforms, using first-party data, it becomes even more important.”

Using Netflix audience feedback algorithms as an example, Sorrell pointed out that AI enables these algorithms to produce larger and more accurate quantities of output, for example, recommendations based on user profile readings.

“We charge on a per asset used basis. Price of the asset may come down, but total revenue grows because we’re using multiple assets,” he said.

A growing area is in “media planning and buying.” Sophisticated algorithms can far more efficiently choose the distribution of planning and buying than individual media planners.

Technological capital and human capital, however, go hand in hand.

“We as agencies have to validate the algorithm’s analysis. We have to make sure that the client’s money is spent in the right way.”

Another benefit of AI is its ability to improve organizational efficiency. Where organizational silos once kept departments and specializations separate, AI opens up information to the majority of users.

To maintain the emotional connection and trust of the brand-consumer relationship in a technologically driven world, according to Sorrell, understanding individual motivation is increasingly crucial.

“Insights into culture, insights into language, into custom, into belief, into family, into country, that knowledge becomes critically important, far more so in a globalized world,” he said.

The diversity and knowledge of global and local organizations are essential for the success of any company, but the value of personalization means that local knowledge may take the lead, he added.

Quoting Harvard Business School professor Ted Levitt, Sorrell continued: “because remember, consumers will consume everything in the same way everywhere.”

Advising young professionals in tech, media and other industries operating in an AI-powered future, Sorrell said that rather than stripping away opportunities from creatives, avoiding the risk of “bombarding” consumers with much of the same, AI means “creativity becomes even more important.”

Additionally, creatives need to familiarize themselves with the skills and roles that are complementary to the new world: “I think every creative should learn Chinese. I think every creative should learn Spanish, probably Arabic too … and they should learn code.”

“The skills of the ‘Mad Men’, that Don Draper had or his colleagues … are very different to what you need now.”


Saudi Arabia has launched 22 new routes this year as part of tourism drive, ACP’s CEO says

The CEO of the Air Connectivity Program Majid Khan speaks at the Umrah+ Connect event in London on Monday November 4, 2024. (AN
The CEO of the Air Connectivity Program Majid Khan speaks at the Umrah+ Connect event in London on Monday November 4, 2024. (AN
Updated 26 min 4 sec ago
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Saudi Arabia has launched 22 new routes this year as part of tourism drive, ACP’s CEO says

The CEO of the Air Connectivity Program Majid Khan speaks at the Umrah+ Connect event in London on Monday November 4, 2024. (AN
  • Kingdom has attracted 12 new airlines to date in 2024

LONDON: Saudi Arabia has launched 22 new routes from various destinations to the Kingdom this year, increasing tourist seating capacity by nearly 2 million, the CEO of the Air Connectivity Program has said.

Speaking at the Umrah+ Connect business-to-business event in London on Monday, Majid Khan said the Kingdom had attracted 12 new airlines to date in 2024.

Khan said: “There has been good expansion out of the UK. Virgin Atlantic is going to start daily flights from Heathrow to Riyadh in March; British Airways launched flights to Jeddah yesterday; Wizz Air will also be operating Gatwick to Jeddah flights daily.

“We are definitely focusing on our own carriers as well, because they are definitely our first priority; Flynas, flyadeal, Saudia, and Riyadh Air in the future.

“But we are also proactively working with international carriers in order to help us to get a higher share of inbound tourism to the Kingdom, as they have their sales and marketing channels in this part of the world.

“We know that the majority of BA travelers are not Saudis. They are actually travelers from the UK market, from their network in Europe and North America.”

Saudi Arabia has a strong, strategic location and travelers can reach more than half of the world within a six-hour flight, Khan said. He added that the ACP was working to deliver 150 million tourists to the Kingdom as part of Saudi Vision 2030.

He said: “Saudi Arabia is like one continent. We have 1,700 km of coastline, the new Maldives that’s actually the Red Sea, the two holiest sites for Muslims in the world, and mountainous regions.

“In the south we have Abha and Jazan, which I would personally call the Switzerland of Saudi Arabia. So it’s definitely an untouched wonder.”

An exhibition at the event highlighted new tourism developments in the Kingdom that British pilgrims can enjoy, including religious sites and activities that promote an understanding of Saudi cultural heritage.

Khan said the ACP was trying to revolutionize the way pilgrims travel, allowing them to holiday in the Kingdom after performing their religious rituals.

He said: “If we take the UK market, travelers typically have one Umrah ticket in their pocket to perform the minor pilgrimage with their family and friends. They then come back again to the UK, and have a separate ticket to either Dubai, Istanbul, or Malaga.

“This is something we would like to change. Travelers can perform Umrah, see the sacred places, and then save their tickets and continue to travel around the Kingdom. That’s the way we try to position Saudi Arabia.”

Rashid Mohammed, the organizer of Umrah+ Connect, said that Monday’s event had provided an opportunity for Umrah travel agents to network and grow their businesses.

Rashid Mohammed, the organizer of Umrah+ Connect (fourth from right), poses with the team from the Pilgrim Experience Program. (Umrah+ Connect)

Mohammed said: “We’ve brought you a diverse experience here in London, and it’s for you to use these tools, through connecting with people, to create packages that enhance and enrich pilgrim experiences.

“We’re also grateful for the support of the Ministry of Hajj and Umrah, and the Umrah and Ziyarah Forum, who are here today and have really backed us to put on this show.”


Saudi minister receives German foreign ministry official

Saudi minister receives German foreign ministry official
Updated 55 sec ago
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Saudi minister receives German foreign ministry official

Saudi minister receives German foreign ministry official
  • Discussions focused on enhancing relations, regional and international developments and issues of common concern

RIYADH: Saudi Arabia’s Deputy Minister for Political Affairs Saud Al-Sati received Gregory Bledjian, head of the Middle East division at the German Foreign Ministry, and several accompanying officials, in Riyadh on Tuesday.

During the meeting, they discussed ways to enhance relations, regional and international developments, and issues of common interest, the Foreign Ministry wrote on X.

Meanwhile, Shoura Council Speaker Dr. Abdullah bin Mohammed Al-Asheikh received Turkiye’s Ambassador to the Kingdom Emrullah Isler in Riyadh on Tuesday, the Saudi Press Agency reported.