As Saudi Arabia embarks on a historic transformation under Vision 2030, VZ Bespoke is positioning itself as a key player in the Kingdom’s evolving luxury, tourism, and entertainment sectors. Co-founders Andrea Zagatti and Alberto Verdulli bring over 15 years of experience serving ultra-high-net-worth individuals, celebrities, and royals, aligning their bespoke services with Saudi Arabia’s vision to diversify its economy and elevate its global standing.
Built on a Michelin three-star philosophy, VZ Bespoke redefines luxury with tailor-made experiences, concierge solutions, and exclusive access to the most precious black book in the world. Focused on delivering elite services, VZ Bespoke is set to make a significant impact on the Kingdom’s luxury tourism industry. “Saudi Vision 2030 is reshaping the Kingdom’s economy and culture, and we see a tremendous opportunity to contribute to its growth,” says Zagatti. The company’s bespoke services — from luxury tourism to exclusive entertainment — are perfectly suited to Saudi Arabia’s evolving landscape.
Elevating Luxury Tourism
Tourism is a key pillar of Vision 2030, with Saudi Arabia aiming to attract global visitors through its rich cultural heritage and future mega-projects. VZ Bespoke, with its expertise in curating ultra-luxury experiences, is well-positioned to cater to the needs of discerning travelers. Zagatti said: “Saudi Arabia is becoming a top destination for luxury travelers. We create experiences that are not just luxurious but also deeply rooted in the Kingdom’s culture.”
In alignment with Saudi Arabia’s vision, VZ Bespoke is exploring partnerships with top entities involved in the Kingdom’s most ambitious projects, such as Red Sea Global and NEOM. Verdulli said: “Our close collaboration with key stakeholders allows us to provide unique, high-end experiences, ensuring our clients experience Saudi Arabia in a way that is both luxurious and reflective of its remarkable transformation.”
Sports, Entertainment and F&B
Vision 2030 places a strong emphasis on sports and entertainment development, and VZ Bespoke is contributing to this sector by bringing world-class events to the Kingdom. “We organize private concerts, exclusive dinners, and VIP experiences. Saudi Arabia’s ambitious agenda in sports and entertainment aligns with what we do best — creating unforgettable, high-profile events,” said the founders.
In addition to curating elite experiences, VZ Bespoke is uniquely positioned to introduce innovative concepts and projects that can further boost Saudi tourism, reinforcing its status as a premier destination for luxury and entertainment. “We have access to incredible ventures eager to launch in the Kingdom, and we’re excited to bring these pioneering ideas to Saudi Arabia,” said Zagatti. Whether it’s VIP access to sold-out events or exclusive meet-and-greet opportunities, VZ Bespoke ensures that their clients enjoy only the most elite, tailored experiences while contributing to the country’s ambitious vision for the future.
Exclusive Memberships
At the core of VZ Bespoke’s offerings is an exclusive membership program that delivers personalized lifestyle management for UHNWIs, crafted uniquely for each client. “Our memberships are entirely bespoke, tailored to the needs of each client,” said Zagatti. The VZ Private Membership, limited to just 12 clients per year, offers a tailored experience including bespoke travel, private VIP events, access to exclusive off-market assets, and high-level personal solutions. With a £25,000 ($32,490) entry fee and an annual membership fee of £25,000 credited toward services, members gain access to VZ Bespoke’s coveted “black book” of strategic opportunities.
For the elite few, the VZ Corporate Membership extends these luxury services to top clients and executives in select corporations, including private banks, law firms, and family offices. Limited to only six corporate memberships annually, this tier provides access to rare events, asset sourcing, bespoke travel, and priority event coordination, all customized to the firm’s specific portfolio. Membership fees are tailored based on service needs, operating as a credit pool for flexible access.
At the pinnacle, the VZ Club is a sanctuary of privilege, limited to one member each year. With a 1-million-pound entry fee and annual membership, this tier offers boundless, all-encompassing support from VZ Bespoke’s “black book” and a world of bespoke experiences and strategic introductions. Entry to any VZ Bespoke membership is by invitation or referral only, creating a highly curated, exclusive community.
Aligning with Vision 2030
As Saudi Arabia forges ahead with its bold Vision 2030, VZ Bespoke is set to be a driving force in the Kingdom’s remarkable transformation. “We’re not just delivering luxury services — we’re defining the future of opulence and exclusivity in Saudi Arabia,” said Zagatti. From ultra-exclusive tourism to cutting-edge solutions and innovation, VZ Bespoke is deeply aligned with the Kingdom’s ambitious vision, elevating every experience to new heights of sophistication.
Verdulli added: “Vision 2030 is the perfect marriage of ambition and opportunity. We’re thrilled to be part of this groundbreaking journey and are committed to reshaping what luxury means in Saudi Arabia, setting a new global standard.”
