LONDON: Emirati multi-industry conglomerate Al Habtoor Group announced on Monday its entry into the broadcasting industry with the launch of a new television channel dedicated to “spreading positivity.”
The network aims to uplift, inspire, and entertain viewers with a program lineup focused on bringing positivity to the fore. It marks the group’s first foray into the broadcasting sector.
The new channel will serve as a “beacon of positivity,” according to the group, countering the prevailing negativity in media landscapes and promoting motivation, inspiration, and happiness.
“We are surrounded by negative news and dread, which is why we need to focus on positivity and highlight successes and good news around the world to motivate people to be happier and more productive,” said Khalaf Ahmad Al Habtoor, founding chairman of Al Habtoor Group.
Al Habtoor expressed hope that the new channel would reshape the media narrative by spotlighting uplifting content “designed to elevate the human spirit and celebrate the countless success stories unfolding around us every day.”
The company added: “By promoting content that uplifts, inspires, and entertains, Al Habtoor Group aims to create a ripple effect of positivity that encourages viewers to see the world through a lens of optimism and possibility.”
The channel is scheduled to launch by the end of the year and further details, including its name, programming lineup and launch date, are to be announced in the coming weeks.
