DUBAI: Saudi-born label Leem has made its name in the fashion industry for its timeless pieces ranging from vibrant kaftans to eye-catching co-ords and flowing abayas.
“Leem is a fashion brand that aims to blend elegance and contemporary trends, catering to the modern woman. Our driving force is inclusivity, as we strive to offer stylish pieces that resonate with a diverse audience,” said Miles Young, CEO and managing director at Al Hala Trading, the parent company of Leem.
“The main aim behind Leem’s creation was to empower women to embrace their individuality through fashion that is both sophisticated and culturally inclusive.”
The brand’s latest capsule collections — created for Ramadan and Eid celebrations — build on the theme of timelessness.
The collections bring together a blend of textiles and hues to create pieces that work for special occasions as well as day-to-day outings.
Co-ord sets in jersey and knit materials dominate the capsule line, while vibrant statement pieces like dresses and kaftans make the perfect choice for milestone moments. The line also includes pieces in viscose blends, delicate chiffon, and lyocell blends.
“Our latest Ramadan collection is a testament to elegance and cultural richness. Our collections evolve year on year and this year, it’s unified by a theme of timeless sophistication, drawing inspiration from traditional designs, unique geometric patterns, luxurious fabrics, and flowing silhouettes,” said Young.
“Each piece has been carefully designed to celebrate the spirit of Ramadan, offering women a range of stylish and modest options for the holy month.”
The Ramadan collection also features a limited capsule collection, featuring exclusive pieces with a more limited run.
“The limited capsule collection was created to offer a more exclusive and unique selection of pieces within the overall Ramadan collection. These handcrafted pieces are not only beautiful but also rare, providing a sense of luxury and exclusivity. Each item in the collection is made with exceptional attention to detail, ensuring that it stands out as a one-of-a-kind piece of fashion,” explained Young.
When asked about their future plans, he said: “In the near future, Leem is focused on expanding its reach and impact within the fashion industry. This includes launching new collections that continue to push boundaries and innovate in modest fashion, as well as expanding its presence in key markets to reach a wider audience.
“In the long term, Leem aspires to become a global leader in fashion, known for its commitment to inclusivity and diversity. This includes further expanding its product range to cater to different styles and preferences, as well as continuing to engage with its community and empower women around the world through fashion.”
