RIYADH: Formula E and Gameloft have announced the continuation of their partnership through the integration of the race series into “Asphalt 9: Legends.”
This collaboration is set to launch ahead of the Tokyo E-Prix on Saturday, March 30, with time-limited events, or TLEs, for the game’s 9.5 million monthly active users.
Starting on March 28 and running to April 6 on “Asphalt 9: Legends” Osaka track, players will have the chance to race the Formula E GEN2 car on existing game tracks. The integration will also feature at the Tokyo E-Prix Gaming Arena in the Allianz Fan Village on March 29 and 30, where fans on-site will be among the first to engage with Formula E in this new way.
The Formula E TLEs are scheduled to run in conjunction with race weekends, with further in-game events scheduled for the Portland and London races. Players who successfully complete the GEN2 challenges across the three Formula E TLEs will unlock the GEN2 car permanently, adding a unique piece of electric racing to their in-game garage.
Gameloft’s “Asphalt 9: Legends,” launched in 2018 as the 15th game in the celebrated “Asphalt” series, continues to be a leader in the genre. Whilst available on all mainstream platforms, its fantasy arcade style, realistic cars, exaggerated tracks, and engaging gameplay has made it one of the largest mobile racing games on the planet.
Sanjay Shivaram, strategy and media program director for Formula E, said: “This is a thrilling continuation of our partnership with Gameloft’s ‘Asphalt’ series. By introducing Formula E into “Asphalt 9: Legends,” we’re not only launching into one of the largest mobile racing games globally, and reaching an engaged audience, but also offering fans new, authentic ways to experience the excitement of electric racing, building a vibrant community. We’re especially excited for the first event over the Tokyo E-Prix and look forward to further engaging with fans at events in Portland and London later this season.”
Ignacio Marin, “Asphalt 9: Legends” game manager at Gameloft, said: “This is such a natural collaboration as both ‘Asphalt’ and Formula E share the same mindset of pushing the limits and striving to always be at the forefront. We’re very excited to bring an experience to our fans that goes beyond the game, and to continue the real-life thrill at home for the race-goers. We’re looking forward to seeing how our players handle the car once the first event start.”
