Riyadh Air joins UNGC to advance sustainability goals

Riyadh Air joins UNGC to advance sustainability goals
Riyadh Air is set to fly to more than 100 destinations, contributing to the Kingdom’s non-oil GDP growth by $20 billion and creating more than 200,000 jobs.
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Updated 24 March 2024
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Riyadh Air joins UNGC to advance sustainability goals

Riyadh Air joins UNGC to advance sustainability goals

Riyadh Air, Saudi Arabia’s new world-class airline, has joined the UN Global Compact, the world’s largest corporate sustainability initiative that promotes responsible business practices and the advancement of the sustainable development goals.

In a letter to UN Secretary-General António Guterres, Riyadh Air CEO Tony Douglas officially committed Riyadh Air to implementing the Ten Principles of the UN Global Compact. As active participants of the UNGC, Riyadh Air will adopt sustainable and socially responsible policies in areas such as human rights, labor, environment, and anti-corruption and report on progress on these efforts regularly.

Riyadh Air will also publish its first sustainability report in advance of its maiden flight in mid-2025.

Tony Douglas, CEO of Riyadh Air, said: “At Riyadh Air, we are conscious of our environmental impact and committed to actively contributing to the Kingdom’s sustainability goals, adopting world-class practices and leading our industry in integrating ESG into every area of our business.”

“Our modern Boeing 787-9 Dreamliner aircraft and GeNX 1B engine are widely acknowledged for their improved environmental impact considerations, and more broadly ESG strategies are front and center to every aspect of how Riyadh Air operates. We pledge to take no shortcuts and sustainability will run throughout the airline, from flight and ground operations to the office culture, to transportation and even to Riyadh Air employees at home. As a startup airline, this is a golden opportunity to do the right thing in the right way, from Day 1,” added Douglas.

Launched in July 2000, the UNGC is a voluntary UN agreement designed to encourage companies from around the world to develop, implement and disclose responsible and sustainable corporate policies and practices. Through the UNGC, Riyadh Air will also benefit from access to a wide range of tools and resources to enhance learning, training and development for its team in all areas of sustainability.

Ibrahim Alhelali, executive director, UNGC, said: “We are pleased to announce that Riyadh Air has joined the UN Global Compact network in Saudi Arabia. Their commitment to aviation sustainability is evident in their decision to join the network one year prior to commencing operations, showcasing their dedication to responsible business practices.”

Set to take to the skies in 2025, Riyadh Air aims to become the world’s most forward-thinking carrier embracing the best sustainability practices, elevating air travel, and setting a new standard for reliability, comfort, and hospitality. As a full-service and digitally native carrier, Riyadh Air will pioneer new technologies and innovations whilst offering guests authentic and warm Saudi hospitality.

As a catalyst for the National Transport and Logistics Strategy, the airline is set to play a key role in contributing to Saudi Arabia’s wider economic diversification and jobs creation, toward realizing Vision 2030 goals. Riyadh Air is set to fly to more than 100 destinations, contributing to the Kingdom’s non-oil GDP growth by $20 billion and creating more than 200,000 jobs globally and locally.


UAE luxury retail fit-out leader Abra marks one year in KSA

UAE luxury retail fit-out leader Abra marks one year in KSA
Updated 19 November 2024
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UAE luxury retail fit-out leader Abra marks one year in KSA

UAE luxury retail fit-out leader Abra marks one year in KSA

Abra, a leader in luxury retail fit-outs in the UAE and the MENA region, is celebrating one year of successful operations in Saudi Arabia. Since establishing its presence in Riyadh, Abra has transformed Saudi Arabia’s retail landscape, catering to the demands of a rapidly growing luxury market.

Abra’s expansion aligns with the booming luxury retail fit-out market in the Kingdom, currently valued at around $1.2 billion, with projections indicating steady growth at a compound annual growth rate of approximately 6.85 percent, potentially reaching $1.8 billion by 2027. As Saudi Vision 2030 drives initiatives to elevate the Kingdom’s status as a global hub for luxury retail and tourism, Abra is well-positioned to meet the demand for immersive, high-end shopping environments across the Kingdom.

“Marking our first anniversary in Saudi Arabia reinforces our long-term commitment to this dynamic market,” said Anand Kumar, managing director of Abra. “The past year has shown us the potential for growth, as we have successfully delivered over 90 projects, including a complete turnkey boutique for a French luxury brand and a large-scale popup for an Italian luxury brand.

“We are excited to continue creating tailored solutions that align with Saudi Vision 2030’s transformative goals. With local production capabilities and independent operations, Abra is well-prepared to continue supporting the Kingdom’s evolving retail landscape through innovation and quality-driven solutions.”

Indu Govindan, director of Abra, added: “Our journey over the past year in Saudi Arabia reflects our dedication to delivering excellence and building strong relationships with our clients. We’re thrilled to deepen our partnerships and continue shaping the luxury retail experience in the Kingdom.”

With 150,000 square feet of purpose-built facilities in the UAE supporting everything from joinery and electrical work to painting and metalwork, Abra’s expansion in Saudi Arabia is anchored by robust infrastructure and a skilled team of more than 300 professionals. The company has consistently delivered bespoke fit-outs for prestigious brands, combining quality, precision, and craftsmanship that resonate with Saudi clients’ discerning tastes.

Looking ahead, Abra’s commitment to sustainability aligns with global and regional priorities, as the company integrates eco-friendly materials and energy-efficient technologies into its luxury fit-outs. Abra’s sustainable approach reflects the growing importance of environmentally conscious design in the Kingdom’s high-end retail sector, ensuring a positive impact on both the market and the community.


Hyundai partners with Saudi Ministry and NetZero to plant 20,000 trees

Hyundai partners with Saudi Ministry and NetZero to plant 20,000 trees
Updated 19 November 2024
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Hyundai partners with Saudi Ministry and NetZero to plant 20,000 trees

Hyundai partners with Saudi Ministry and NetZero to plant 20,000 trees

Hyundai Motor Company Middle East and Africa, in collaboration with the Saudi Ministry of Environment, Water and Agriculture, and Netzero, has announced a new initiative to plant 20,000 trees across the Kingdom. This project aligns with Vision 2030’s goals, emphasizing sustainability and environmental stewardship within the Kingdom.

The announcement was made during a signing ceremony held at the Ministry of Environment, Water and Agriculture office in Riyadh, with attendance from Hyundai, the Ministry’s Sedra Program, and Netzero.

The tree-planting campaign is designed to have a substantial impact on CO2 absorption, ecosystem restoration, and overall sustainability efforts in the Kingdom. By enhancing green spaces, this initiative contributes to a healthier environment, supports biodiversity, and bolsters climate resilience.

Tarek Mosaad, business strategies and planning group director for Hyundai Middle East and Africa, said: “Hyundai’s commitment to environmental responsibility goes beyond vehicle manufacturing and marketing. The company strives to enhance customer trust through impactful corporate social responsibility initiatives, demonstrating that sustainable practices are at the core of its operations. This tree-planting project reflects Hyundai’s dedication to fostering a greener future for Saudi Arabia and underscores its role as a leader in sustainability.”

The benefits of this initiative are both environmental and social. By engaging local communities in the planting process, Hyundai aims to raise awareness about the importance of environmental conservation and inspire collective action toward a sustainable future. This initiative not only promotes a cleaner environment but also strengthens community bonds and encourages active participation in environmental stewardship.

As Hyundai continues to work hand-in-hand with the Saudi government and local distributors, this tree-planting initiative marks a key milestone in its ongoing journey to support Vision 2030. 


GSMA M360 MENA opens in Doha with AI, digital partnerships at the forefront

GSMA M360 MENA opens in Doha with AI, digital partnerships at the forefront
Updated 19 November 2024
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GSMA M360 MENA opens in Doha with AI, digital partnerships at the forefront

GSMA M360 MENA opens in Doha with AI, digital partnerships at the forefront

M360 MENA opened its doors in Doha today with host sponsor Ooredoo Qatar, in partnership with the Ministry of Communications and Information Technology of Qatar. As mobile services are projected to contribute $360 billion to the region’s GDP, the event brings together leaders from the industry, technology, telecoms, and government sectors to foster the advancement of the MENA digital economy.

M360 MENA’s opening ceremony was led by Minister of Communications and Information Technology of Qatar Mohammed bin Ali Al-Mannai, alongside Group CEO of Ooredoo Aziz Aluthman Fakhroo and Head of MENA at GSMA Jawad Abbassi. 

Key topics on this year’s M360 MENA agenda include the 5G monetization, the importance of building AI-ready networks, the smart projects unlocked by digital innovations, and the digital partnerships key to advancing the region’s digital economy.

Taking to the stage for keynote 1, GSMA’s Director General Mats Granryd said: “It’s fantastic to be hosting M360 MENA in Doha for the first time, and we look forward to exploring the powerful potential of AI, digital partnerships, and mobile connectivity for MENA. With mobile services projected to contribute $360 billion to the region’s GDP by 2030, M360 MENA stands as a powerful platform for collaboration and the innovation that will drive the region’s digital transformation.”

Ooredoo Qatar’s CEO Sheikh Ali bin Jabor Al-Thani said: “Hosting M360 MENA in Doha reflects Ooredoo Qatar’s commitment to advancing digital transformation across the region. We are proud to be at the forefront, leading initiatives in AI and 5G that have a direct impact on enhancing connectivity and quality of life for the people of Qatar. By collaborating with the GSMA and our regional partners, we are dedicated to creating a robust digital ecosystem that supports our nation’s vision of becoming a leader in technology and innovation. Together, we are laying the foundations for a future where digital connectivity empowers communities and strengthens our economy.”

Ooredoo is the latest partner to join the GSMA Open Gateway initiative in the Middle East region, joining other operators including E&, du, Omantel and Zain. Sixty-six mobile operator groups representing 278 networks and three-quarters of global mobile connections have now signed up to the initiative, alongside many of the world’s leading technology companies.

Early implementations of the GSMA Open Gateway initiative in MENA have focussed on fraud prevention and security, supporting the region’s drive toward digital collaboration. Launched at MWC Barcelona 2023, the GSMA Open Gateway is a framework of network APIs that provides developers with universal access to operator networks, designed to speed up the creation of new digital products and services.

Mobile Economy MENA 2024 report

The GSMA launched its Mobile Economy MENA 2024 report, which forecasts 5G will account for half of all mobile connections in MENA by 2030. The report finds that genAI adoption is gaining significant momentum across MENA, with operators leveraging AI to enhance customer service, optimize network performance, and drive new business opportunities.

Other findings include:

  • In 2023, mobile technologies and services contributed 5.5 percent of MENA’s GDP, equating to $310 billion, while supporting approximately 1.3 million jobs.
  • By 2030, mobile services will contribute $360 billion to the region’s GDP, driven by the growth of 5G and mobile Internet connectivity. 
  • 64 percent of the population — 427 million people — were subscribed to a mobile service at the end of 2023, while almost half (49 percent) were using mobile Internet.
  • Licensed cellular IoT connections are projected to grow from 48 million in 2023 to 78 million by 2030.

This year’s M360 MENA also introduced the GSMA Foundry AI Use Case Library, featuring over 60 real-world AI use cases from across the globe, including Huawei, ZTE, Ericsson, Nokia, and IBM. The library showcases how AI is powering mobile technology in areas from customer service to network planning, with the GSMA aiming to rapidly expand the library with use cases across the mobile ecosystem.

Speaker session recordings, news releases, and photography from M360 MENA 2024 are available in the event press zone. 

Presented by the GSMA, M360 is a series of global events that unify the regional mobile ecosystem. The events aim to discover, develop and deliver innovation that serves as the foundation for positive business environments and societal change. The calendar of GSMA events returns next year, beginning with MWC Barcelona, which returns to the Fira Gran Via between March 3-6, 2025. 


OYO launches premium hotel brand ‘Sunday’ in KSA

OYO launches premium hotel brand ‘Sunday’ in KSA
Updated 18 November 2024
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OYO launches premium hotel brand ‘Sunday’ in KSA

OYO launches premium hotel brand ‘Sunday’ in KSA

Global hospitality technology company OYO has launched its premium hotel brand Sunday in Saudi Arabia with the opening of Sunday Emerald Hotel in Jeddah. It is a 72-room property on Saeed bin Zaqr Street, near to popular tourist hotspots such as the world’s tallest unsupported flagpole, King Fahad’s Fountain and Bicycle Square in Jeddah.

There are multiple food and beverages outlets in the hotel to cater to the different requirements of the guests.

OYO has strategically chosen Jeddah to launch its Sunday brand of hotels in Saudi Arabia, recognizing the city’s role as a critical transit hub for millions of Muslim pilgrims traveling to Makkah and Madinah, especially during the Hajj and Umrah seasons. This religious importance draws a vast influx of visitors annually, many of whom seek premium accommodation options to enhance their pilgrimage experience.

Through the Sunday brand, OYO will meet this demand by offering high-quality stays that blend comfort, convenience, and cultural sensitivity. It breaks away from the mold of traditional hotels and offers a unique proposition of modern-day luxury coupled with mindfully curated experiences that enable guests to unwind at their own pace.

Sunday Hotels offer an immersive experience, designed to engage the local community, and showcase creativity. Each property has a dedicated team of highly trained hospitality professionals that ensure personalized services for every guest. From the moment of arrival, guests are treated to a seamless check-in process, with staff available around the clock to cater to their needs.

One of the hallmarks of the Sunday brand is its luxurious amenities, designed to offer the ultimate in comfort and convenience. Each hotel features spacious and elegantly furnished rooms equipped with modern amenities such as high-speed Wi-Fi, flat-screen TVs, premium bedding, and well-appointed bathrooms. Many Sunday hotels also offer additional luxuries such as in-room dining, mini-bars, and premium toiletries. The concierge service provides travel arrangements, local recommendations, and any special requests, ensuring a memorable stay for all visitors.

Mohannd Bazerbashi, country head, OYO Saudi Arabia, said: “Through this launch, we aim to contribute to the Kingdom’s vibrant tourism ecosystem and drive a positive economic impact by creating local employment opportunities and fostering community engagement. It also aligns with Vision 2030’s ambition to attract 150 million visitors annually by 2030 and further strengthens OYO’s footprint in the Middle East region.”

According to the World Tourism Barometer by UN Tourism, Saudi Arabia recorded a 73 percent increase in the number of international tourist arrivals in the first seven months of 2024 compared to the same period of 2019.

OYO Hotels and Homes is a global hospitality chain with a presence in more than 35 countries. Sunday was originally launched in May 2023 in India by a joint venture between Softbank and Oravel Stays. 

The first Sunday hotel was launched in the globally popular heritage destination Jaipur followed by the UK and Dubai.


New Continental GT Speed redefines grand touring

New Continental GT Speed redefines grand touring
Updated 18 November 2024
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New Continental GT Speed redefines grand touring

New Continental GT Speed redefines grand touring

Bentley Saudi Arabia has announced the arrival of the new fourth-generation Continental GT Speed in January 2025, with customer deliveries already underway.

The new Continental GT Speed offers unmatched performance through its 782 PS ultra-performance hybrid powertrain. With a 4-liter V8 engine working in harmony with a 190 PS electric motor, drivers can experience the thrill of 0-60 mph in just 3.1 seconds, while enjoying up to 81 km of electric-only range. This combination of hybrid efficiency and exceptional power positions the Continental GT Speed as a truly extraordinary grand tourer, offering both performance and sustainability in one luxurious package.

Inside, the Continental GT continues Bentley’s reputation for peerless craftsmanship. The redesigned cabin introduces wellness seat technology, three-dimensional leather textures, and enhanced air ionization systems to elevate comfort. Bentley’s world-renowned attention to detail is evident through new dark chrome accents, alongside a customizable interior palette that allows customers to personalize every aspect of their vehicle. Whether through modern quilting or the optional Naim audio system, the Continental GT cabin embodies the height of automotive luxury.

Beneath its striking exterior, the new Continental GT Speed features a state-of-the-art performance active chassis with active all-wheel drive, all-wheel steering, and an electronic limited slip differential. This advanced system allows for an unparalleled balance of dynamic handling, grip, and control, while maintaining the renowned ride comfort Bentley is celebrated for. Paired with a 50:50 weight distribution, this latest generation offers an agile yet composed driving experience, making it the most versatile Continental GT yet.

Bentley’s designers have revolutionized the look of the new Continental GT. The car’s face features single headlamps, the first of its kind since the 1950s, giving the car a more determined and modern expression. From its muscular stance to its endless bonnet, the car’s exterior exudes power and elegance, embodying Bentley’s design philosophy of blending luxury with performance.

Both coupe and convertible models will be handcrafted at Bentley’s Dream Factory in Crewe, England, offering customers an experience like no other. With production and deliveries now taking place all over the world, this new Continental GT Speed is set to redefine grand touring for customers.