DUBAI: In a merging of the worlds of beauty and high fashion, Estee Lauder has joined forces with acclaimed Indian designer Sabyasachi Mukherjee for the launch of a new lipstick collection, with Dutch-Moroccan-Egyptian model Imaan Hammam as the face of the campaign.
The partnership was celebrated this week in New York City.
The guests included Karlie Kloss, Kate Young and Amy Fine Collins.
Hammam made a head-turning appearance at the launch party wearing a mini straight-cut floral dress in a palette of green, white and black. She accessorized with black tights and black heels.
Her glossy locks were styled in a half-up, half-down hairdo. Embracing a bold makeup choice, Hammam opted for a dramatic glam featuring sharp black eyeliner.
Taking to Instagram to share her excitement, Hammam called it a “dream collaboration” and thanked Estee Lauder and Mukherjee for the partnership.
The new matte-hued lipsticks, with some shades named Calcutta Red and Rouge Bengal, draw inspiration from the vibrant palette of colors found in India.
Each lipstick is encased in packaging adorned with the signature Sabyasachi Tiger medallion, crafted from 24 karat gold.
Hammam was announced as the global ambassador for the US cosmetics giant in May 2023.
“It’s truly an honor and a dream to join the Estee Lauder family. I’m so excited to show you all the incredible things we have in store,” she wrote on Instagram at the time.
Hammam previously spoke about what the appointment means to her.
“This is the most amazing opportunity to represent and empower girls around the world. As a Moroccan-Egyptian woman, I am incredibly honored to take on this role as with such a long-standing brand that promotes diversity and women’s empowerment in the beauty space,” she said.
Hammam is one of the most in-demand models in the industry. She has appeared on the runway for major fashion houses including Burberry, Fendi, Prada, Marc Jacobs, Moschino, Balenciaga and Carolina Herrera. She has also starred in international campaigns for brands including DKNY, Celine, Chanel, Versace, Givenchy, Giorgio Armani and Tiffany & Co.
