DUBAI: Australian-Lebanese model Jessica Kahawaty this week unveiled her newest campaign with Boss.
Taking to Instagram, she shared polaroid-style pictures from the shoot with her 1.5 million followers and wrote: “Double B, Every Me. Because there’s more than one way to be a BOSS.”
In the images, she wore a brown bomber jacket paired with a crisp white shirt, complemented by a black bag adorned with a chunky gold buckle and chain. Her brunette locks were in loose waves.
In another shot, she wore a black cap with the brand’s logo in the center.
Boss has been releasing similar images for other A-list stars including US superstar Demi Lovato, British model Jordan Dunn, Bollywood star Sonam Kapoor, Colombian singer and songwriter Maluma, South Korean actor Jeon Changha and Canadian Belgian racing driver Lance Stroll.
The model and entrepreneur has previously starred in a similar campaign for Boss last year alongside other Arab stars.
The massive digital campaign, which was released in January 2023, starred US-Palestinian producer DJ Khaled, Dutch-Palestinian model Gigi Hadid, Syrian Olympic swimmer Yusra Mardini, Lebanese influencer and entrepreneur Karen Wazen, Emirati host Anas Bukhash and Iraqi para-athlete Zainab Al-Eqabi.
In the advert, each of the stars shared a photo collage featuring two images — one from their childhood and one present-day photo while wearing Boss sweatshirts or blazers from the new collection.
Meanwhile, Kahawaty was also tapped by luxury fashion house CH Carolina Herrera. She starred in a campaign designed specifically for Ramadan.
The campaign features a curated edit of modest wear from the New York-based label, combining distinctive patterns and vibrant color schemes.
In the photographs, Kahawaty wore various ensembles. Her initial look features a floor-length chiffon dress in a vibrant red hue, boasting long sleeves and adorned with a prominent statement bow tied around the neckline.
She also wore a black dress accented with a white collar and embellished with a CH logo on the chest. Completing the ensemble was a beige clutch featuring the brand’s initials.