Saudi tourism ministry showcases achievements at ITB Berlin

Minister of Tourism and Chairman of the Saudi Tourism Authority Ahmed Al-Khateeb led a 55-member delegation to the event. SPA
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RIYADH: Saudi Arabia celebrated the landmark of attracting 100 million tourists in 2023 at the Internationale Tourismus Borse Berlin, unveiling collaborative prospects in the Kingdom.

Titled “Breaking Records, Building Bridges,” the event, held from March 5-7 in Berlin, convened leaders from the global travel industry and distinguished guests, shining a spotlight on the opportunities in Saudi Arabia.

Commenting on the achievement, Minister of Tourism and Chairman of the Saudi Tourism Authority Ahmed Al-Khateeb, who is leading a 55-member delegation at the global tourism event, said that the Kingdom’s expanded participation in this year’s edition of ITB Berlin reflects the country’s tremendous growth.

“This achievement is not merely a number but a testament to our unwavering commitment, our ability to inspire investment commitments into the tourism sector, and the collaborations made across the Saudi tourism ecosystem as a whole, which has propelled us forward as one of the world’s most dynamic destinations,” the minister said.