SAFF launches formal FIFA World Cup 2034 host campaign

JEDDAH: The Saudi Arabian Football Federation on Friday launched its formal bid to host the FIFA World Cup 2034 under the slogan “Growing Together.”
In October last year, the Kingdom said it intended to bid to host the tournament, before the SAFF submitted an official letter of intent and declaration to FIFA.
The campaign proved a formality when the Kingdom became the only country to enter the contest to host the tournament.
The federation, as part of its formal bid, has unveiled a bid logo, website, as well as a short film that celebrates the passion, spirit and diversity of football in the Kingdom.
SAFF President Yasser Al-Misehal said: “Telling our football story to the world is of massive importance. And we believe ‘Growing Together’ is the perfect, yet simple description of our approach to hopefully hosting the tournament in 10 years’ time.”
Bidding to host a FIFA World Cup has been made possible by the rapid transformation taking place in the Kingdom, the SAFF chief said.
“We’ve made unprecedented progress in both the men’s and women’s game and our bid is an open invitation to the world to join us on this exciting journey. As we proved when we welcomed over 100 nationalities to the FIFA Club World Cup Saudi Arabia 2023 in Jeddah, the future is bright when we grow together,” Al-Misehal added.
As one of the fastest and most exciting growth stories in world football, Saudi Arabia, through its bid, seeks to capture the parallel between the Kingdom’s rapid transformation and the positive impacts of hosting FIFA’s flagship event.
Aspiring to become the first single host nation of a 48-team FIFA World Cup, the three pillars underpinning the bid are “Growing People Together,” “Growing Football Together” and “Growing Connections Together.”
Over the last six years, Saudi Arabia has hosted more than 100 international events across almost 40 sports, and is in active football partnerships with more than 100 countries.
The campaign slogan aims to capture the spirit of bonds between the Kingdom and football communities in countries around the world.
The bid logo — made up of intertwined rows of multi-colored ribbons displaying iconic football and cultural symbols — aims to promote Saudi Arabia’s status as a young nation with rich heritage.
It also features five colors reflecting natural diversity across the Kingdom: Desert amber, oasis green, radiance red, rich lavender and sunrise yellow.
The short film released for the bid was filmed across the country, exploring the passion for football in all sections of Saudi society.
It features players from the Saudi under-17 women’s national team and 22-year-old Saudi women’s national team midfielder Layan Jouhari. Background music was composed by powerhouse Saudi platform MDLBEAST.
SAFF recently launched a dedicated bid unit, in line with FIFA regulations, to lead the charge for the Saudi 2034 bid, which will last up until the end of the year.
The unit’s chief, Hammad Al-Balawi, said: “This campaign is powered by the hopes and dreams of 32 million people in Saudi Arabia. Our responsibility is to submit the best possible bid to FIFA, make our country proud and fulfill the trust placed upon us by more than 130 member associations across the world who supported our bid.”
The bid’s website is Saudi2034bid.com. Fans can celebrate the launch of the campaign using the hashtags #Saudi2034bid and #GrowingTogether.