https://arab.news/99mww
- MBSC will train journalists in ‘interpersonal effectiveness skills,’ such as negotiation and presentation
RIYADH: The Prince Mohammed bin Salman College for Management and Entrepreneurship announced on Thursday a new partnership with the Saudi Press Agency to provide specialized training and development programs for the Kingdom’s news industry.
The partnership was co-signed by Zieger DeGreef, dean of MBSC, and Fahad bin Hassan Al-Aqran, president of SPA, during the “Human Capabilities Initiative” conference held in Riyadh on Feb. 28-29.
“We are proud to partner with the Saudi Press Agency,” DeGreef said. “We are proud to partner with a number of very prominent ministries and organizations in the Kingdom to develop business acumen in Saudi Arabia.”
He told Arab News that the partnership will train journalists in a variety of “interpersonal effectiveness skills,” such as teamwork, negotiation, presentation, influencing, decision-making, and communication — all of which “are very relevant for journalists (and) for professionals in the media.”
DeGreef added that although “there is already good education in the Kingdom,” it has “a long way to go in excellence in business education.”
He added: “The college tries to fill that void.”
In addition to joining media-focused training programs under the agreement, Saudi journalists will also be able to obtain graduate degrees in business administration and finance.
“We will welcome journalists in those degree programs in business, but we are also developing an exciting portfolio of executive education programs again for the media,” DeGreef said. “So, most of our partnerships are already in those two areas, but the third area is research.”
He highlighted that MBSC’s faculty “will work with journalists from SPA on particular research projects, mostly linked to data, data analysis, data presentations, (and) data communication.”
SPA announced on Thursday the launch of its first news training academy in partnership with several organizations, including the Technical and Vocational Training Corporation, the Prince Mohammad Bin Salman College of Business and Entrepreneurship, the Institute of Public Administration, the Human Resources Development Fund, Sky News Arabia Academy, and the Austrian International Center for Qualification and Quality.