Saudi Arabia’s PIF, ATP announce multi-year strategic partnership to accelerate tennis growth

Saudi Arabia’s Public Investment Fund on Wednesday announced a “multi-year strategic partnership” with the ATP. (PIF)

• PIF’s Head of Corporate Brand Mohamed AlSayyad: “Through our collaboration with ATP, PIF will be a catalyst for growth of the global tennis landscape”
• Massimo Calvelli, ATP CEO: “It’s a shared commitment to propel the future of the sport”

RIYADH/LONDON: Saudi Arabia’s Public Investment Fund and the Association of Tennis Professionals have signed a multi-year strategic partnership that marks a significant shared commitment to developing global tennis for players, fans, tournament organizers and stakeholders at all levels.
The agreement means the PIF becomes the official name partner of the ATP Rankings, celebrating players’ journeys and progress and championing excellence.
PIF’s Head of Corporate Brand Mohamed AlSayyad said: “Through our collaboration with ATP, PIF will be a catalyst for growth of the global tennis landscape, developing talent, fostering inclusivity and driving sustainable innovation.”
He added the partnership aligned with PIF’s broader vision of enhancing quality of life and driving transformation in sport, both within the Kingdom and across the world.
ATP CEO Massimo Calvelli added: “It’s a shared commitment to propel the future of the sport. With PIF’s dedication to the next generation — fostering innovation and creating opportunities for all — the stage is set for a transformative period of progress.”
PIF will partner with ATP Tour events in Indian Wells, Miami, Madrid, Beijing and the Nitto ATP Finals in Milan, as well as the Next Gen ATP Finals to be hosted in Jeddah until 2027.
The two bodies will also collaborate to elevate the long-term future of tennis. PIF will actively contribute to ATP’s OneVision Strategic Plan which focuses on driving unity, enhancing fan experiences and leveraging scalable growth opportunities across the sport.