https://arab.news/j8n7e
Geidea, a frontrunner in the fintech sector, has announced the joining of three industry leaders to its team in Saudi Arabia. The announcement reflects Geidea’s commitment to spearheading fintech innovation with seasoned talent and reinforces Saudi Arabia as its core market.
Abdulmalik Al-Sheikh has been appointed to the board of directors as an independent member. Al-Sheikh brings to Geidea more than 30 years of groundbreaking leadership experience in finance, technology, and innovation. He played an instrumental role in driving the development of the Saudi financial system, in particular the national payment ecosystem since its establishment by the Saudi Central Bank. Moreover, he took an active role throughout his career in various working groups linked to the G20, the International Monetary Fund, and the World Bank.
Ziyad Al-Eisa has been appointed to the Geidea board of directors and as the CEO of Geidea in Saudi Arabia, one of the three markets where the company operates and assumes a leading position in both market share and innovative product offerings. Al-Eisa is a results-driven business leader with a forward-thinking approach demonstrated through a long track record working in various entities, such as the Saudi Central Bank, Al-Rajhi Bank, and the Saudi Investment Bank. Prior to that, Al-Eisa served as the CEO of Neoleap and Bayan Credit Bureau, a Saudi Central Bank-regulated company offering integrated corporate credit reporting services in Saudi Arabia.
Omar Yassine has been appointed as a senior adviser to the executive chairperson of the board of directors at Geidea. He has a wealth of professional experience in leading financial institutions in the Kingdom. He has developed a strong track record in digital transformation, strategy development, profit maximization, and business transformation. Most recently, Yassine was the CEO of digital ventures and payments at the Saudi National Bank, where he worked for more than 14 years, assuming various leadership roles, including group chief digital officer, head of retail banking, and head of the remittance division.
Abdulla Al-Othman, founder and executive chairperson of Geidea, said: “Our roots in Saudi Arabia have always been a source of strength and inspiration, propelling us to lead innovation and disruption within the fintech sector. Welcoming Abdulmalik Al-Sheikh, Ziyad Al-Eisa, and Omar Yassine to Geidea marks a significant milestone in our journey. Their extensive experience and visionary leadership are perfectly aligned with our mission to revolutionize payment technology, making it more accessible, affordable, and intuitive for all clients. As we continue to expand our reach and impact, I am confident that their contributions will enable us to achieve unprecedented success, both in Saudi Arabia and internationally.”