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- The guests were taken on a tour of several archaeological sites
- The forum organized the visit in partnership with the Royal Commission for AlUla
RIYADH: Guests at the Saudi Media Forum had the opportunity to visit AlUla Governorate over the weekend on a fascinating journey through time.
The guests were taken on a tour of several archaeological sites, including the city of Al-Hijr, the first Saudi site to be included in the UN Educational, Scientific and Cultural Organization’s list of World Heritage Sites.
They listened to an introductory explanation of the sites and saw each monument’s impressive and intricate details.
The forum organized the visit in partnership with the Royal Commission for AlUla and the Saudi Broadcasting Authority.
Its purpose was to give guests a unique opportunity to discover the Kingdom’s landmarks. They learned about the area’s history and the various civilizations that left their mark on the region.
The beauty and cultural significance of AlUla have made it a focal point for visitors from around the world.
The third edition of the Saudi Media Forum convened last week to address the evolving landscape of global media. Against the backdrop of rapidly changing trends and challenges, participants delved into discussions surrounding innovative media management strategies and the pursuit of sustainable approaches in the sector.
The forum’s agenda included dialogues on re-evaluating media flow sources and harnessing innovative solutions to meet evolving audience expectations.
Amid accelerated efforts in media modernization and incentives, AlUla has emerged as a pivotal partner in fostering productive cooperation and knowledge-sharing within the media sector.