Saudi artists create special commissions for Riyadh’s Diriyah Biennale

Saudi artists create special commissions for Riyadh’s Diriyah Biennale
'Saudi Futurism' by Ahmed Mater and Armin Linke. (Photo by Marco Cappellletti, Courtesy of the Diriyah Biennale)
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Updated 22 February 2024
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Saudi artists create special commissions for Riyadh’s Diriyah Biennale

Saudi artists create special commissions for Riyadh’s Diriyah Biennale
  • The works explore themes of renewal, cultural heritage and conservation
  • The second edition of the Diriyah Contemporary Art Biennale runs from Feb. 20-May 24

RIYADH: The second Diriyah Contemporary Art Biennale, “After Rain,” features the work of 100 artists from more than 40 countries displayed in industrial warehouses in the JAX District of Riyadh. The theme of this year’s Biennale, curated by artistic director Ute Meta Bauer is all about renewal, rejuvenation and revitalization. Metaphorically, it can be applied to the rapid social and economic transformation the Kingdom is undergoing and the role art is playing in that change.

Among the dozens of artworks on show, some were newly produced by artists based in the Kingdom, including “Saudi Futurism,” an installation created by Ahmed Mater, one of the Kingdom’s most prominent artists, and Milan-born photographer and filmmaker Armin Linke. The two men travelled together across the country documenting historical, industrial and scientific sites, including the megaproject NEOM, a dairy farm, monumental buildings, the Shaheen supercomputer, Yamama Cement Factory and the colorful Diplomatic Club Heart Tent in Riyadh designed by Frei Otto. Visitors can peruse these images that merge Saudi Arabia’s past and select their own sequence of images to depict the rapid change the country is presently experiencing.

Jeddah-based Daniah Alsaleh’s “A Stone’s Palette” presents studies from her explorations of the archaeological sites of AlUla and Tayma, focusing particularly on carnelian stone beads produced in Tayma long ago, which, she explains, served as important social artifacts, used as both elements in rituals and as personal accessories.




Daniah Alsaleh. (Supplied)

“I learned they were sourced from the Indus Valley thousands of years ago,” Alsaleh tells Arab News. “They manufactured the beads in Tayma and then exported them to Mesopotamia. I went and got carnelian rock from India and created different pigments that I applied on these sketches, which are transfer photos of the excavation sites with my intervention using modern patterns and ornamentation.”

In his outdoor installation “The Whispers of Today Are Heard in the Garden of Tomorrow,” Al-Ahsa-based artist Mohammad Alfaraj has created sculptures from natural materials he found in the desert, including coiled palm leaves positioned on sticks placed in sand, which are complemented by photographs and painted murals on either wall of the wooden pavilion that encompasses his ‘garden.’

“Everything that is happening today has an echo in our future whether it is good or bad, especially the things that are not really prominent,” Alfaraj tells Arab News. “The installation consists of three parts: ‘Fossils of Time,’ made with photography and fabric — I really think that photographs, especially when they are printed, are fossils of a moment.”




Mohammed Alfaraj's 'The Whispers of Today Are Heard in the Garden of Tomorrow.' (Arab News/Rebecca Anne Proctor)

The second part is a mural called “Love is to Leave the Gates of Your Garden Ajar,” made from the charcoal of burnt palm trees. “What does it say when you use something that has been destroyed and you try and make something new from it?” he asks. “This is something that I want to emphasize: To build more than to destroy. This reflects a symbol of hope, even for the people of Palestine and for people living in any oppressed place. It is inspiring to see people use their resilience to build a new life.”

The third part consists of several new sculptures made from old palm leaves and covered in date syrup and gum Arabic topped with a protective resin that are stationed on metal plinths in the sand.

“I put them into these characters and try and let them have a continuation of their life,” Alfaraj explains. “They are monuments to a life that hasn’t been lived.”

The theme of memory is central to Saudi-based Yemeni artist Sara Abdu’s poignant biennale contribution “Now That I Have Lost You in My Dreams Where Do We Meet?”




Sara Abdu's 'Now That I Have Lost You in My Dreams Where Do We Meet' (Photo by Marco Cappellletti, Courtesy of the Diriyah Biennale Foundation)

“It is inspired by dreams I used to have,” Abdu tells Arab News. “When I think about those dreams, those intangible spaces, they offer us an opportunity to create new memories. The artwork negotiates our relationship with memory. It looks at time as this thing that determines the death of memories and all that is ephemeral.

“The materials are inspired by the Islamic funeral ritual of washing the deceased,” she continues. “I used two main ingredients: sidr powder and camphor crystals. For me, these two ingredients are the smell of death.”

The installation is constructed in a way, explains Abdu, that it looks like it is “trapping and immortalizing memories. Allowing us to exist with them in the same time and space.”

She continues: “The title of the work is very present in the space and revolves around the idea of repetition, leaving the viewer to ask how the answer to that question would leave us feeling in return.”


Hia Hub: Day 1 sees industry experts explore growth opportunities in Saudi Arabia

Hia Hub: Day 1 sees industry experts explore growth opportunities in Saudi Arabia
Updated 30 October 2024
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Hia Hub: Day 1 sees industry experts explore growth opportunities in Saudi Arabia

Hia Hub: Day 1 sees industry experts explore growth opportunities in Saudi Arabia
  • Patrick Chalhoub kicked off the discussion by highlighting the significant differences in the Saudi consumer landscape compared to other markets
  • Mazroua Almazroua contributed to the discussion by exploring how integrated luxury experiences can be designed to appeal to Saudi consumers

RIYADH: Hia Hub, Saudi Arabia’s fashion, beauty and lifestyle conference, returned for its fourth edition in Riyadh’s JAX District with the opening day on Wednesday featuring panel talks on the growth of market opportunities in the Kingdom.

One such panel discussion, titled “Capitalizing on KSA and Beyond: Unveiling Market Opportunities in Saudi Arabia,”  was moderated by journalist Ritu Upadhyay. The session brought together industry leaders including Burak Cakmak, CEO of the Saudi Fashion Commission, Patrick Chalhoub, Group President of the Chalhoub Group, and Mazroua Almazroua, Chief Marketing and Experience Officer at King Abdullah Financial District (KAFD).

The conversation focused on the unique attributes of the Saudi market and the potential for growth in various sectors.

Chalhoub kicked off the discussion by highlighting the significant differences in the Saudi consumer landscape compared to other markets, stating: “What’s different first is the size of the population. We have a much bigger and wider demographic.” He emphasized that wealth in Saudi Arabia is not confined to a small elite but is increasingly found within a growing middle class. This demographic shift presents a wealth of opportunities for businesses, especially as consumer preferences evolve, he said.

“Understanding the local consumer is crucial,” he added, underscoring the need for brands to engage meaningfully with this diverse market.

Chalhoub also pointed out the cultural aspects that distinguish Saudi consumers, noting: “In Saudi Arabia, there is a stronger cultural attachment to luxury. Consumers are looking for creative, personalized, and exclusive products.”

This cultural context influences purchasing behaviors, with consumers placing a high value on the story behind luxury goods. However, he cautioned that the luxury market in Saudi Arabia remains relatively small, indicating room for growth.

“We have to change the environment and adapt,” he remarked, suggesting that brands must innovate to capture the market's potential.

Almazroua contributed to the discussion by exploring how integrated luxury experiences can be designed to appeal to Saudi consumers. He shared insights on the importance of understanding local preferences, stating, “Over 70 percent of Saudis travel specifically for fine dining and unique experiences.”

He emphasized that events blending cultural elements with luxury offerings have proven successful. For instance, a KAFD initiative to host Michelin-star chefs has garnered significant interest. “We sold out every weekend,” Almazroua noted, indicating the strong demand for high-quality, culturally resonant experiences.

Cakmak further expanded on the opportunities for local designers as Saudi Arabia's lifestyle destinations evolve, remarking: “There is a burgeoning local design scene that has often been overlooked. We need to celebrate Saudi creativity.”

The discussion at Hia Hub illuminated the vast potential for brands in Saudi Arabia. As the market continues to evolve, understanding the unique characteristics of the Saudi consumer will be key to capitalizing on emerging opportunities. The integration of cultural insights, innovative experiences, and a focus on local talent will shape the future of luxury in the Kingdom. As Cakmak aptly put it, “We have a chance to create something unique that reflects our identity while engaging with global trends.”

Taking place from Oct. 30 to Nov. 3, Hia Hub will feature discussions, masterclasses, workshops, interactive exhibitions and live performances.


‘Hellbound’ resonates with Saudi audiences amid global K-drama boom

‘Hellbound’ resonates with Saudi audiences amid global K-drama boom
Updated 30 October 2024
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‘Hellbound’ resonates with Saudi audiences amid global K-drama boom

‘Hellbound’ resonates with Saudi audiences amid global K-drama boom

DUBAI: South Korean director Yeon Sang-ho’s chilling supernatural series “Hellbound” has become a topic of fascination in Saudi Arabia, where it remained on the country’s Top 10 Netflix list for three consecutive weeks.

This success underscores the growing popularity of K-dramas in the Kingdom, reflecting the universal appeal of stories that explore complex themes of morality, fear and power.

Sang-ho spoke to Arab News Japan about his inspiration, vision, and the factors behind “Hellbound’s” resonance with international audiences, including Saudi viewers.

At its core, “Hellbound” is a dark fantasy thriller set in the then future year of 2022. In the show, supernatural beings suddenly appear out of nowhere to condemn people to Hell.

Sang-ho explained that his inspiration came from humanity’s deeply ingrained fear of random misfortune.

“Unexpected misfortune is something that we as humans face very commonly,” he said. “There is no real reason or cause for such misfortune, which is why we can never get used to it and which is why we are afraid of it. That kind of fear towards unexpected misfortune was the origin of this story.”

The theme resonates with a shared human contemplation of fate and existential questions, making “Hellbound’s” grim universe both haunting and thought-provoking.

The show delves into intricate moral conflicts, including a harrowing scene in which parents witness a decree for their newborn.

Sang-ho explained his intention to explore the fragility and nobility of human emotions by forcing characters into these impossible situations. The narrative juxtaposition of human vulnerability with the strength of parental love adds emotional depth to “Hellbound” that many viewers find deeply moving.

The series also explores how ideological power struggles can fracture societies — a theme that holds particular relevance globally.

Sang-ho revealed that “Hellbound” is “closer to an ideological catastrophe rather than a physical one.”

He added: “If season one focused on how the civilians dealt with the ideological catastrophe, in season two, we get to see how certain unusual characters manipulate this incomprehensible ideological catastrophe as a chance to push their philosophy. In the midst of this ideological chaos, various different power groups push their own philosophies to normalize the world and fight against each other to prove oneself.”

Sang-ho shared insights into the creative process behind “Hellbound’s” iconic executors — grotesque beings designed to evoke humanity’s darkest emotions.

“The design started from the basic human form,” he explained, describing how the creatures symbolize humanity’s inherent aggressiveness and the tendency of majorities to overpower minorities.

This choice reflects a visceral fear that extends beyond cultures and borders, touching on universal themes of judgment and condemnation.

Saudi Arabia’s recent wave of enthusiasm for “Hellbound” is part of a larger trend as K-dramas gain traction worldwide.

“It’s amazing that global fans step over that barrier to really enjoy Korean content,” Sang-ho said, emphasizing the importance of creating relatable stories for audiences of diverse backgrounds.

With “Hellbound,” Sang-ho has struck a universal chord, resonating with audiences in Saudi Arabia and beyond.


New York’s Met collaborates with Mideast homeware label Sedar on art-inspired furnishings 

New York’s Met collaborates with Mideast homeware label Sedar on art-inspired furnishings 
The Artist_s Garden at Saint-Clair by Henri-Edmond Cross_Wallpaper Art The Met x Sedar Global
Updated 30 October 2024
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New York’s Met collaborates with Mideast homeware label Sedar on art-inspired furnishings 

New York’s Met collaborates with Mideast homeware label Sedar on art-inspired furnishings 

DUBAI: New York’s Metropolitan Museum of Art and the Middle Eastern interiors brand Sedar Global are collaborating on a new range of soft furnishings featuring works of art in the former’s collection, with the first launch celebrating nature-themed creations.

Nahel Selo, creative director at Sedar Global Interiors, spoke to Arab News recently about the collection and what he envisions the most popular prints will be — including whether there are plans to feature Arab artists.

The Great Wave by Katsushika Hokusai as wallpaper. (The Met x Sedar Global)

The works of artists including French impressionist Claude Monet, Dutch painter Vincent Van Gogh, Japanese printmaker Katsushika Hokusai and Austrian painter Gustav Klimt have been translated into fabric form.

They will be used for wallpaper, curtains, upholstery and pillows to “(make) fine art accessible in a way that fits seamlessly into the home,” Selo said.

According to Sedar, the initial release “celebrates nature and new life through elements like land, sea, and air” and Selo explained the decision to launch with this collection.

Roses by Vincent van Gogh in the form of a roller blind. (The Met x Sedar Global)

“Nature has a universal appeal, and we felt that it’s something people can connect with on a deeper level, especially in our region where the landscape is diverse yet often harsh … plus, nature-themed designs are versatile; they complement both contemporary and traditional interiors,” he said.

While the target market includes individual homeowners and interior designers working on larger projects, Selo predicts that the “sea-inspired pieces might steal the show.

Red Poppies Charles Demuth on pillows.(The Met x Sedar Global)

“There’s something about the fluidity and tranquility of the ocean that speaks to people, especially in coastal areas.”

Future seasonal introductions will be thematic in nature, drawing on the 1.5 million works in The Met’s collection, which spans 5,000 years of art from around the globe.

When it comes to Middle Eastern creatives, Selo says the team at Sedar, which translates the artworks into pattern-form and soft furnishings before they are approved by The Met, is “looking into it.

“It would be a beautiful way to celebrate our regional culture. We’re exploring ways to bring in local artistry and add that unique Middle Eastern touch to future capsule collection releases,” he noted.

Grasshopper and Iris by Katsushika Hokusai as wallpaper. (The Met x Sedar Global)

When it comes to his own home, the creative designer is not one to shy away from bold uses of color and print.

“My home is slightly more bold and industrial. So I’d probably go for a (Wassily) Kandinsky on a wallpaper feature behind my sofa.

“Kandinsky’s geometry styles add depth and a statement talking point to a space,” he said, referring to the abstractionist Russian painter who died in 1944.


Georgina Rodriguez unveiled as face of Pasquale Bruni’s Gulf-focused campaign

Georgina Rodriguez unveiled as face of Pasquale Bruni’s Gulf-focused campaign
Updated 30 October 2024
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Georgina Rodriguez unveiled as face of Pasquale Bruni’s Gulf-focused campaign

Georgina Rodriguez unveiled as face of Pasquale Bruni’s Gulf-focused campaign

DUBAI: Saudi Arabia-based Argentine model Georgina Rodriguez was announced Wednesday as the face of Italian luxury jewelry brand Pasquale Bruni’s latest campaign in the Gulf.

Rodriguez will headline a campaign that will initially be released in Sindalah, Saudi Arabia. The campaign will extend across the Gulf, targeting markets including Saudi Arabia, Qatar, Kuwait, Bahrain, and the United Arab Emirates.

Eugenia Bruni, the creative director of the brand, said in a statement: “With Georgina, it was love at first sight. I was captivated by her personality, her passionate spirit, and above all, her big heart.”

“She is a woman who loves, feels, and breathes our jewelry while conveying wonder, genuine emotions, and positive vibrations, embodying the essence of our creations,” Bruni added. 

In the photos, Rodriguez shows off some of the label’s popular collections, including the Giardini Segreti Green Soul necklace, featuring emeralds and sparkling white diamonds, as well as the Aleluià and Heart to Earth collections.

A familiar face for the brand, Rodriguez has frequently chosen the brand’s pieces for high-profile events, reinforcing her longstanding connection with the fashion house.


May Calamawy celebrates her birthday with tribute to Palestine

May Calamawy celebrates her birthday with tribute to Palestine
Updated 30 October 2024
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May Calamawy celebrates her birthday with tribute to Palestine

May Calamawy celebrates her birthday with tribute to Palestine

 DUBAI: Egyptian Palestinian actress May Calamawy celebrated her birthday this week with a tribute to Palestine.

The star took to Instagram to share a picture of her cake, decorated with a doll centerpiece, colorful candles, and gold flakes. She captioned it “unhinged and reaching for the (stars),” adding star emojis, and continued with “Free Palestine” written in Arabic.

Her friends and fans quickly took to the comments section to send their well wishes to the actress. 

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by May Calamawy (@calamawy)

Calamawy has been actively using her platform to advocate for and support the people of Palestine, sharing images of herself wearing the keffiyeh scarf and posting content that sheds light on the war in the region.

Last month, the actress starred in a campaign for Egyptian Canadian brand Kotn, which creates clothing made from 100% Egyptian cotton. The brand released a Fall/Winter collection titled “El Nady,” which means “the club.”

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by Kotn (@kotn)

In a short skit shared on Instagram — paying tribute to co-founder Rami Helali’s childhood memories in Cairo’s iconic sporting clubs — Calamawy and her co-stars, including Canadian comedian Dave Merheje, Egyptian American comedian Kareem Rahma, Palestinian American podcaster Noor Elkhaldi and Yemeni American actress Zainab Johnson, sported jerseys that read “Nabulsi Soap,” styled with pieces from the collection.

For example, Calamawy wore a knit cardigan over the jersey along with a skort, Johnson paired hers with a blazer, Rahma added a cream cardigan and Merheje accessorized with a bandana under a cap.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by May Calamawy (@calamawy)

Calamawy is blazing a trail as one of Hollywood’s rising stars. Her breakthrough role came in 2019 as a series regular on Hulu’s Peabody-winning and Emmy-nominated comedy series “Ramy.”

The actress, who was born in Bahrain, also played the role of Layla El-Faouly in Marvel miniseries “Moon Knight.” Her dual character is the wife of Oscar Isaac’s Marc Spector — an archaeologist who by season’s end had transformed into the superhero Scarlet Scarab.

Calamawy previously told Arab News that acting alongside Isaac and Ethan Hawke was “intimidating, like, really intimidating at first.”

She explained: “Once I got to know them, I would be, like, ‘Guys I’m intimidated,’ and that helped. After a while you don’t care anymore and its fun because I got to have a masterclass with the best.”