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- Folk art groups emphasized the significance of heritage in tourism, providing a glimpse into the cultural tapestry of the region’s provinces
RIYADH: The vibrant colors and rhythms of traditional arts captivated those attending the Coffee Harvest, a highlight of the International Saudi Coffee Exhibition 2024.
Organized by the Jazan Development Strategic Office in collaboration with local authorities, the event, running until Feb. 20 in the Al-Dayer governorate, featured diverse performances and exhibits, turning the area into a cultural hub.
Folk art groups emphasized the significance of heritage in tourism, providing a glimpse into the cultural tapestry of the region’s provinces. As well as providing entertainment, they connected younger generations with their ancestors’ cultural legacies.
The event showcased the agricultural and touristic treasures of the mountain provinces, with a special focus on Jazan and its renowned coffee industry. It was supported by the Social Development Bank, with 120 artisan families from the Civil Development Association in Al-Dayer taking part.
Displays offered visitors a glimpse of local craftsmanship and traditions, providing a valuable marketing platform from which to draw attention to artisanal skills.
The exhibits not only highlighted Jazan’s cultural heritage but also emphasized the pivotal role of women in the region’s socio-economic landscape. Through their contributions to handicrafts and other fields, women demonstrated their ability to shape and enrich local culture.
Those who attended immersed themselves in the region’s vibrant heritage and enjoyed discovering a wide variety of local products, from clothing and perfumes to traditional foods and accessories.