https://arab.news/6uyng
- The Jordanian company says the deal reflects its plan to promote and expand diverse and captivating Arabic audio content
- Established in 2020, RGN produces podcasts covering topics such as music, sports and regional current affairs
LONDON: Sowt Media, a Jordanian podcast and audio-content producer, has acquired Dubai-based Rising Giants Network in a move the company said is part of its plan to promote and expand Arabic audio content in the region and solidify its market position.
Sowt CEO Ramsey Tesdell said the acquisition represents a “significant milestone in our journey to redefine Arabic audio content.”
He added: “Together, we will continue to push boundaries, inspire audiences, and amplify diverse voices throughout the region.”
Established in 2020, RGN produces podcasts covering topics such as music, sports and regional current affairs. Sowt said it plans to revive popular shows such as “Lahza ma Mais (Pause with Mais),” hosted by popular content producer Mais Mohammad, and “Kursi Al Athnein (Monday’s Chair)” hosted by Emirati Abdulla Al-Nuaimi, which have not produced new episodes for several months.
Basel Anabtawi, the CEO and co-founder of RGN and now a member of Sowt’s board of directors, said: “We’re very excited about RGN joining the Sowt family. We have seen how passionate and inspiring the team has been with all the cutting-edge content that they’ve produced. RGN will feel right at home.”
Sowt did not disclose the financial terms of the deal but said it was made possible by the support of US nonprofit investment group the Media Development Investment Fund.
In 2022, Sowt acquired Finyal Studios, a podcast studio in Dubai that specializes in fictional content.