Las Palmas spreading La Liga’s message of expansion in Saudi Arabia

Action from the latest match between Las Palmas and Real Madrid at Gran Canaria Stadium. (AFP)
Short Url
  • Club representatives addressed football fans at TwentyNine in Riyadh’s Boulevard City as the Canary Island team took on Real Madrid

Spain’s La Liga remains one of the most popular football leagues in the world, and representatives from top clubs including Las Palmas are promoting their competition in the Middle East.

On Jan. 27, Las Palmas held a match-day event at TwentyNine in Riyadh’s Boulevard City, which saw the club’s head of expansion, Carlota Aparici, and former player and current coach, Paquito Ortiz, join supporters to watch the Canary Island club’s fixture against newly crowned Spanish Super Cup winners Real Madrid. Las Palmas lost 2-1 at the Gran Canaria stadium.

Paquito said Las Palmas returned to the topflight from LaLiga2 last season, and that the team’s target this year is to remain playing among the elite. They have done more than that and are currently in ninth place in the table.

Paquito said he was happy to be in Riyadh to promote the team.

Spain’s football clubs are household names in Saudi Arabia, particularly Real Madrid and Barcelona. Also popular are Atletico Madrid, Villarreal, Athletic Bilbao and Valencia.

Last month, Riyadh hosted the Spanish Super Cup for the fourth time, with reigning La Liga champions Barcelona competing against Real Madrid, Atletico Madrid and Osasuna.

The final at Al-Awwal Park stadium saw Real Madrid defeat Barcelona 4-1.

In October 2023, Legends, the world’s largest football museum, and LaLiga TwentyNine’s gastronomic and sports concept, launched at Boulevard City in Riyadh, providing a home away from home for Spanish football fans.