Saudia launches world’s first sanitizing prayer beads

Saudia launches world’s first sanitizing prayer beads
ProtecTasbih, launched by Saudia, redefines traditional prayer beads, reflecting a harmonious blend of cultural reverence and modern health consciousness.
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Updated 06 February 2024
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Saudia launches world’s first sanitizing prayer beads

Saudia launches world’s first sanitizing prayer beads

Saudia, the Kingdom’s national flag carrier, has launched the world’s first sanitizing prayer beads just in time for the holy month of Ramadan and Umrah season — where Saudia and the Kingdom typically anticipate the largest influx of guests and Umrah pilgrims.

ProtecTasbih, created in collaboration with creative agency partners, are the first prayer beads that offer a dual function, seamlessly combining the spiritual practice of tasbih — a form of dhikr or remembrance of Allah — with the added benefit of hand sanitization. This innovative creation redefines the traditional prayer beads, reflecting a harmonious blend of cultural reverence and modern health consciousness.

The prayer beads use tea tree oil as a sanitizing element as it is effective against a broad spectrum of bacteria and disrupts the cell membrane of the bacteria itself. Using a molding technique, the oil was integrated into a semi-solid compound to create a solid bead.

Essam Akhonbay, vice president marketing at Saudia, said: “At Saudia, our commitment to the well-being of all our guests is paramount. We take pride in introducing a unique product that enhances the pilgrimage experience, allowing our guests to fully immerse themselves in their spiritual journey.”

The new innovative product will be available on board for all Saudia guests to ensure a healthier and sanitary pilgrimage journey. ProtecTasbih were also distributed across the holy city of Makkah.


National Day: LuLu sets world record for largest flower pot mosaic

National Day: LuLu sets world record for largest flower pot mosaic
Updated 22 September 2024
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National Day: LuLu sets world record for largest flower pot mosaic

National Day: LuLu sets world record for largest flower pot mosaic

In a dazzling display of creativity and national pride, LuLu has officially secured the Guinness World Record for the world’s largest flower pot mosaic. This stunning floral masterpiece, spanning 94 square meters, was unveiled in celebration of Saudi Arabia’s 94th National Day, crafted with an incredible 125,000 fresh flowers. This world record event was held under the patronage of Governorate of Jeddah, Amana Jeddah, the Ministry of Environment, Water and Agriculture, and the Lenobadir volunteering initiative, and in partnership with Comfort, a fabric softener brand.

The achievement was recognized during a ceremony held at ROSHN Waterfront Jeddah, where Guinness World Records adjudicator Mbali Masechaba Nkos presented the certificate to LuLu’s western region team. The event was attended by Ahmed Alqarni, director general of the Ministry of Environment, Water, and Agriculture — Makkah region. 

“This record-breaking event stands as a testament to LuLu’s commitment to fostering national pride and embodies the spirit of unity of the nation,” said Shehim Mohammed, director of LuLu Saudi.

The floral mosaic, crafted with meticulous attention to detail, showcases the theme “Dream and Achieve,” capturing the aspirations and hopes of the Saudi people. The event gathered numerous attendees who marveled at the display, celebrating national pride. Attendees also got the opportunity to participate in various activities and win exciting prizes, including iPhones, AirPods, televisions, and exclusive annual gym memberships.

LuLu hosted the event in association with ROSHN, and Rotana SN. Rafeek Muhammed Ali, regional director, Lulu — western region, and other senior officials were also in attendance.


Wallan Trading opens Renault showroom in Jeddah

Wallan Trading opens Renault showroom in Jeddah
Updated 18 September 2024
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Wallan Trading opens Renault showroom in Jeddah

Wallan Trading opens Renault showroom in Jeddah

Wallan Trading Company, the official distributor of the French car brand Renault in Saudi Arabia, opened a new showroom in Automall Jeddah, King Abdulaziz Road. The opening ceremony was attended by Jerome Pannaud, managing director of Renault operations in Africa, the Middle East and Asia Pacific, and Abdulaziz Al-Wallan, vice chairman of Wallan Holding, in addition to a selection of senior officials, industry leaders and media representatives

The Renault showroom at AutoMall Jeddah features a range of new Renault models, including the new Renault Arkana, which belongs to the compact multi-purpose coupe category. In addition, the showroom offers a variety of models that are highly popular among admirers of the French automaker in the Saudi market, such as the versatile Renault Koleos, the modern sedan Renault Megane, Renault Duster, and Renault Express.

This new showroom in Jeddah marks the first Renault facility in the western region of the Kingdom under the Wallan Trading umbrella. It follows the opening of a state-of-the-art center for the brand earlier this year in Riyadh, with further showrooms and centers scheduled to open in key regions across the Kingdom.

Vice Chairman Al-Wallan said: “The opening of a dedicated Renault showroom in Jeddah under the umbrella of Wallan Trading comes as part of the company’s expansion strategy following the announcement of its strategic partnership with the Renault Group in the Saudi market last year, 2023, as an official distributor of its products. This aims to serve customers of the French brand in Jeddah and its surrounding areas, and to remain close to them.”

He added: “We are working through our expansion strategy across the main regions of the Kingdom to highlight Renault’s significant industrial, innovative, and technological capabilities, and to offer a diverse range of products and modern models backed by the latest technologies and innovative services to the Saudi market. Our goal is to ensure a premium ownership experience that befits our customers and the prestigious French brand.”

Wallan Trading Company, a subsidiary of Wallan Holding, is one of the oldest companies in the Kingdom’s automotive sector. With more than 45 years of experience, it provides high-quality products and services to its customers. In addition to its partnership with Renault, the company represents major global automobile manufacturers such as Hyundai, Genesis, Geely, and Zeekr.


Sunil John to spearhead Stagwell growth in MENA

Sunil John to spearhead Stagwell growth in MENA
Updated 18 September 2024
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Sunil John to spearhead Stagwell growth in MENA

Sunil John to spearhead Stagwell growth in MENA

Stagwell, a challenger network built to transform marketing, has appointed Sunil John as senior adviser of Stagwell MENA. John will head Stagwell’s forthcoming MENA office, spearheading growth and enhancing collaboration among local agencies and partners. He will also develop new client solutions, utilizing his extensive regional network to support brands aiming for both regional expansion and global reach.
John, named the Best PR Professional in the Middle East by PRWeek in 2023 and 2020, brings more than three decades of regional experience to Stagwell, having founded ASDA’A BCW, the region’s leading PR consultancy, and been instrumental in shaping the public relations landscape in the Arab world. During his time at ASDA’A, he launched Proof Communications, a specialist digital and design firm; OnePoint5, an ESG advisory; and led the annual Arab Youth Survey, a groundbreaking thought leadership platform capturing the hopes and aspirations of the 200 million Arab youth. 
Additionally, as an advisory board member of the Dubai International Chamber since July 2021, John has been influential in reinforcing Dubai’s status as a global trade hub.
“Marketers who miss out on MENA will miss out on one of the biggest consumer growth stories of our decade,” said Mark Penn, chairman and CEO, Stagwell. “As we focus on becoming more competitive internationally, Sunil’s unparalleled experience in MENA and his leadership are what Stagwell needs to deepen our presence and help our clients succeed in this crucial market.” 
“I am excited to join Stagwell and contribute to its unique technology-driven offering in the marketing services landscape,” said John. “The opportunity to integrate my experience, my love of research and insights, and my focus on digital transformation and technology with Stagwell’s innovative approach will bring value to a region that is one of the fastest growing in the world. As a challenger network, I believe Stagwell will be the company that creates significant impact for our clients in the MENA region.” 
John’s appointment comes at a time when Stagwell is opening a new chapter in the region after recently announcing its intent to acquire Consulum, a leading government advisory firm that specializes in strategic communications, public policy and leadership support in MENA and other global markets.


Hikma and Saudi Gastroenterology Association elevate IBD care across KSA

Hikma and Saudi Gastroenterology Association elevate IBD care across KSA
Updated 17 September 2024
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Hikma and Saudi Gastroenterology Association elevate IBD care across KSA

Hikma and Saudi Gastroenterology Association elevate IBD care across KSA

Hikma Pharmaceuticals KSA announced the expansion of its strategic partnership with the Saudi Gastroenterology Association. A memorandum of understanding has been signed between the two entities to enhance the management and treatment of inflammatory bowel disease across the Kingdom through early intervention, multidisciplinary collaboration and public and patient education.

IBD is a chronic inflammation of the intestine characterized by severe stomach pain and diarrhea affecting nearly 5 million people worldwide. The main types of IBD are Crohn’s disease and ulcerative colitis. In Saudi Arabia, the prevalence of this disease has been increasing; as of 2012, the incidence was estimated at 0.94 patients per 100,000 individuals over the past 20 years.

The partnership will address the critical gaps in IBD management from the perspectives of both physicians and patients. Leveraging a multifaceted approach that includes a social media awareness campaign and comprehensive medical training programs, the initiatives have been designed to disseminate essential knowledge about IBD management to healthcare professionals, patients and the public. The medical training programs, accredited by the British Accreditation Council for Medical Education, have been offered to healthcare professionals across the Kingdom, including a specialized small intestinal ultrasound workshop, certified by the International Bowel Ultrasound Society.

Dr. Majed Almadi, president of SGA, said: “Our expanded partnership with Hikma marks a significant step toward enhancing IBD care across Saudi Arabia. Our initiatives are grounded in a patient-centric approach that not only focuses on but also enhances public awareness, improves diagnostics and treatments, and reduces the stigma associated with IBD.”

This collaboration is about empowering patients and providers alike with the knowledge and tools they need to manage this condition more effectively.”

Dr. Ma’moon Al-Araidah, general manager and vice president of Hikma in Saudi Arabia GCC, said: “As a leading provider of essential medicines in the Kingdom, serving patients and healthcare professionals for over 40 years, we are pleased to collaborate with the SGA through this strategic partnership promoting connectivity within our health communities. This multifaceted approach for IBD management represents a significant step forward for patients in the region living with this condition. We are confident that by raising awareness, empowering healthcare professionals, and fostering collaboration with government stakeholders, we are putting better health within reach to improve even more patients’ lives.”


Saudi Maritime & Logistics Congress returns for bigger, better 5th edition

The two-day event will bring together experts and specialists from the global maritime transport and logistics sector.
The two-day event will bring together experts and specialists from the global maritime transport and logistics sector.
Updated 17 September 2024
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Saudi Maritime & Logistics Congress returns for bigger, better 5th edition

The two-day event will bring together experts and specialists from the global maritime transport and logistics sector.

Reinforcing the significance of the Saudi Maritime and Logistics Congress in Dammam, which takes place from Sept. 18-19, several new speakers have been confirmed to the conference lineup, adding some heavyweight industry knowledge to the two-day program.

The event’s fifth edition is being held under the auspices of Minister of Transport and Logistic Services Saleh bin Nasser Al-Jasser, who will also make the keynote address on Day 1.

Additionally, Bahri CEO Ahmed Alsubaey, IMI CEO Abdullah Al-Ghamdi and Transport General Authority Deputy for Maritime Transport Essam M. Alammari are all now confirmed at the shipping and logistics conference and exhibition. The event will take place at Dhahran Expo and is free for industry to attend.

Also joining the prestigious speaker parade is Kaupo Laanerand, deputy minister for maritime and water affairs, Ministry of Climate, Estonia, and Poul Hestbaek, CEO, Folk Maritime.

Chris Morley, group director, Seatrade Maritime, the organizers of the event, said: “The high-profile speaker lineup is testament to the importance of this event in the shipping calendar. As the industry gathers in the Kingdom, it allows for attendees to listen and learn from industry experts and be part of discussions that impact many facets of this global industry.”

He added: “Our ultimate aim is to facilitate fruitful cooperation between the public and private sector entities that catalyzes growth for our industry.”

Over the course of the event, topics under the spotlight will include: Interconnected logistics and the supply chain of the future; Shipbuilding and repair; Digitization of maritime: The adoption of AI and machine learning; Offshore safety: The importance of maintaining world-class safety standards; and Energy transition for a sustainable future and workforce development.

The conference agenda will start with keynotes and an international virtual address from International Maritime Organization Secretary-General Arsenio Dominguez, as well as an industry keynote from ABS Senior Vice President Gareth Burton.

Saudi Maritime and Logistics Congress is being held with founding partners Bahri and Seatrade Maritime. With its main partners, The Saudi Ports Authority, known as Mawani, and the TGA, as well as strategic partners Saudi Aramco and IMI, the event expects more than 10,000 attendees from across 70+ countries; in addition to a record 200+ exhibitors and scores of local, regional and international speakers.

Alammari, deputy for maritime transport, TGA, said: “As we have seen from its progressive growth in attendance, which stood at an impressive 95 percent in 2023, Saudi Maritime and Logistics Congress has become a key regional forum for the exchange of ideas between the brightest and best the industry has to offer.

“From policy-makers to investors, industry professionals to academics, the strength of this congress is indebted to the diversity of its attendees. The participation not only of TGA, but of our partners in Mawani, Bahri, Saudi Aramco and others, is a strong signal that the Kingdom’s policy-makers and industry giants are committed to the important dialogue taking place over the direction of travel of shipping. All of these entities have helped to shape the agenda and attract the speakers we will hear from throughout the congress.”

He added: “Saudi Maritime and Logistics Congress is no longer a regional conference, but a global one, and it is TGA’s hope that it continues to grow.”

The TGA is working on an international level to advance cooperation with IMO member states to enhance global connectivity to the Kingdom.

Alammari said: “In 2024, Saudi Arabia ranked 16th globally out of 187 countries by the UN Conference on Trade and Development, reflecting the concerted efforts by the Kingdom to increase global maritime connectivity and capitalize on the Kingdom’s strategic location in line with the aspirations of Vision 2030. Saudi Arabia continues to develop the port of NEOM and NEOM’s Oxagon to be one of the world’s first fully integrated port and supply chain systems.”

The two-day event will bring together experts and specialists from the global maritime transport and logistics sector to share knowledge, experiences, and insights. It also seeks to foster investment and strategic partnerships, explore opportunities for growth, and support the National Transport and Logistics Strategy and the Kingdom’s Vision 2030.

The event will also provide recommendations and proposals that will improve the maritime transport industry and enhance the sustainability of logistics services in accordance with international standards and leading models.