LONDON: German tech firm Mitgo Group on Wednesday launched Takefluence, a platform that connects brand owners and content creators in the Middle East and North Africa.
Mitgo is aiming for the platform to host 1 to 3 million users within two years.
Takefluence CEO Archie Rudyuk said that the unique blend of creators and brands in MENA creates an exciting opportunity for the platform.
“We already witnessed a surge of interest in Takefluence from creators and local brands. They sign up for an annual partnership, launch their ambassador programs with us, and start getting first results,” Rudyuk said.
The platform aims to create a “dynamic ecosystem” where content creators can connect with brands and earn from ad campaigns that promote shopping discounts.
Takefluence will offer content creators a streamlined process including the distribution of promotional codes, engagement in brand campaigns and access to fast withdrawal methods.
Mitgo said the platform has has already formed partnerships with more than 150 brands, including Noon, Namshi, YallaHub, Truegamers, Lifemost, ToysBrand, Geardoor and GetOutfit.
The company will offer its services to offline and online brands, malls, event planners, online marketplaces, sellers and emerging artists.
The launch follows Dubai’s allocation of $41 million to support content creators and influencers. The MENA influencer marketing sector is estimated to be worth more than $1 billion.
Industry reports forecast a steady uptick in influencer ad spending, with an annual growth rate of 10 percent expected from 2023 to 2027.
Takefluence aims to capitalize on the growth by focusing on the micro and nano influencer market, which can produce greater engagement than mega influencer campaigns, according to research.
