https://arab.news/pk3nd
- Move is part of regional growth plan
LONDON: Saudi Arabia’s Arabian Contracting Services Co., also known as Al Arabia, announced on Tuesday that its UAE-based subsidiary, Al Arabia OOH, has secured a contract with Dubai’s Roads and Transport Authority.
The contract, valued at AED 522.84 million ($142 million), involves the installation, operation, and maintenance of advertising billboards in various locations across Dubai, according to a recent Tadawul statement.
With a duration of 10 years and five months, including preparation periods for both static and digital billboards, this venture marks a strategic move by the Saudi advertisement company to expand its geographical footprint and solidify its presence in the outdoor advertising sector in the Middle East.
The contract encompasses a total of 294 billboards located in key areas of Dubai, including Sheikh Rashid Al-Maktoum, Al-Khail, Umm Suquim, and Al-Khawaneej roads.
Of these, 85 are digital billboards, while the remaining 209 are static billboards.
These static billboards, which will be available in various types and sizes, have the flexibility to be transformed into dynamic digital displays, the statement said.
The news comes as the company unveiled earlier this month a new $114 million project to install, operate and maintain advertising billboards on building facades across various locations in Riyadh City.