https://arab.news/63h85
- Group hires chief brand, marcom officer, head of revenues
DUBAI: The regional International Media Investments group has made two new appointments to its executive management team, both reporting to CEO Rani R. Raad.
Rania Masri El-Khatib will become chief brand and marcom officer while Sharif Badreddine will take on the role of chief revenue officer.
The appointments are part of the group’s transformation efforts, according to a company statement.
Raad said: “As IMI continues to grow, it is imperative for us to have the right expertise in place to propel our ambitious strategy forward.”
El-Khatib has more than 20 years of experience in the brand and marketing industries and started her own consultancy after leaving her position as chief transformation officer at Chalhoub Group.
Badreddine, who has worked in media and advertising for more than two decades, most recently served as MBC Group’s director of commercial.
He said: “While our (IMI’s) content continues to engage, inform, and inspire people worldwide, my priority would be to strengthen our partnerships with clients and agencies, and help create innovative and deeper connections with their brands.”
IMI is a privately-owned investment company in the Middle East with brands including The National, CNN Business Arabic, and Al-Ain News, along with interests in Sky News Arabia and Euronews.