Who’s Who: Ghada Altasan, tenant attraction manager for regional investments at Oxagon, NEOM’s industrial port city

Ghada Atlasan
Ghada Atlasan
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Updated 14 January 2024
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Who’s Who: Ghada Altasan, tenant attraction manager for regional investments at Oxagon, NEOM’s industrial port city

Ghada Atlasan

Ghada Altasan is the tenant attraction manager for regional investments at Oxagon, NEOM’s industrial port city.

Since early 2021, she has focused on enhancing the growth and development of Oxagon’s industrial manufacturing activities, collaborating with key stakeholders such as the Saudi Industrial Development Fund, to execute programs that align with the needs of the sector.

Before NEOM, Altasan worked in various banks across the Kingdom, building almost a decade of managerial experience. As an adviser for the deputy governor for research and international affairs at the Saudi Central Bank from January 2020 to January 2021, she drove various strategic initiatives, showcasing leadership and project management skills.

As the training and development division director at the bank from December 2017 to January 2020, Altasan played a pivotal role in driving the professional development of employees through the planning and execution of training initiatives, in collaboration with leading international institutions.

Additionally, she oversaw the development of multiple training programs, including scholarships, English language studies, on-the-job training, long-term development programs and orientation programs for new joiners.

Altasan's international experience includes her role as an international affairs senior specialist at the Saudi Central Bank from January 2016 to December 2017, when she played a vital role in strengthening the bank’s regional and international engagements, and took part in annual meetings with International Monetary Fund and World Bank.

As a vendor management manager at the Saudi Investment Bank from July 2016 to July 2017, she supervised a team responsible for overseeing vendor management functions. She established the vendor management department aimed at controlling costs, driving service excellence and maximizing value from vendors throughout deal life cycles.

In her role as an IT planning and finance manager at the Saudi British Bank from January 2014 to December 2015, Altasan led a team responsible for overseeing IT planning and financial management functions.

She played a key role in formulating financial, annual operating and customer allocation plans, as well as managing CapEx budgets to optimize organizational costs.

Before her managerial roles, Altasan gained valuable experience in finance and accounting positions, progressing through the ranks to financial controller at Saudi Payments.

Altasan completed the leadership development program offered by Michigan Ross Executive Education at the University of Michigan in March 2020. She holds a bachelor’s degree in accounting from King Abdulaziz University.


KSrelief provides food aid in Syria and Yemen

KSrelief provides food aid in Syria and Yemen
Updated 21 December 2024
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KSrelief provides food aid in Syria and Yemen

KSrelief provides food aid in Syria and Yemen

RIYADH: Saudi Arabia’s humanitarian agency KSrelief has distributed food aid in several parts of Syria and Yemen.
KSrelief has recently handed out 724 food packages and 724 hygiene kits in Syria’s Sarmada and Idlib, assisting 4,344 people. The distribution is part of the second phase of a project providing aid to those affected by the earthquake in northern Syria.
The project aims to distribute 134,950 food parcels and 134,950 hygiene kits in Idlib, Aleppo, the northern countryside of Raqqa and the northwestern countryside of Hasakah, benefiting 809,700 people from displaced families affected by the earthquake.
Last week, KSrelief distributed 450 food packages in Al-Mansoura District of Yemen’s Aden Governorate, reaching 3,150 people. 

KSrelief distributes food aid in Yemen

In Lebanon, KSrelief also continued providing healthcare services in Arsal, throughout November, supporting both Syrian refugees and the host community. 
The Saudi agency treated 10,815 patients, offering 20,691 services, including clinic visits, pharmacy services, laboratory tests, nursing care and mental-health support.

 


Saudi Arabia condemns Magdeburg attack, expresses condolences to victims

Saudi Arabia condemns Magdeburg attack, expresses condolences to victims
Updated 21 December 2024
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Saudi Arabia condemns Magdeburg attack, expresses condolences to victims

Saudi Arabia condemns Magdeburg attack, expresses condolences to victims
  • Saudi Arabia also reiterated its firm stance against all forms of violence

RIYADH: Saudi Arabia condemned the attack on a bustling Christmas market in the city of Magdeburg, Germany, where a car plowed into the crowd on Friday evening and killing at least two people and injuring over 60 others.
The driver was arrested at the scene shortly after the incident.


The Saudi Ministry of Foreign Affairs, in a statement on Saturday, expressed its condolences and sympathy to the families of the victims and to the government, wishing those injured a swift recovery.
Saudi Arabia also reiterated its firm stance against all forms of violence.


How sustainable food producers are shaping the future of agriculture in Saudi Arabia

How sustainable food producers are shaping the future of agriculture in Saudi Arabia
Updated 21 December 2024
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How sustainable food producers are shaping the future of agriculture in Saudi Arabia

How sustainable food producers are shaping the future of agriculture in Saudi Arabia
  • Topian, a NEOM subsidiary, plans to transform food production and consumption with sustainable and innovative solutions
  • KAUST’s Center of Excellence for Sustainable Food Security aims to address challenges in resource efficiency, crop improvement, and biosystems

RIYADH: Achieving food security and sustainability is a top priority for Saudi Arabia as it works toward building a more inclusive economy. The Kingdom aims to accomplish this by boosting domestic production and investing in international supply chains to secure key commodities that are unavailable locally.

Strategic transformations as well as enhanced international cooperation are both essential in efforts to address global food insecurity, Abdulrahman Al-Fadley, Saudi Arabia’s minister of environment, water and agriculture, said at the recent meeting of G20 agriculture ministers in Brazil.

“There is a pressing need to adopt a long-term transformation for food security and nutrition,” he told decision-makers on the second day of the conference.

“This underscores the need to intensify our efforts and strengthen collaboration to develop pragmatic solutions for building sustainable, healthy and inclusive food systems.”

The G20 agriculture, fisheries and aquaculture ministers met on Sept. 12-13 in Chapada dos Guimaraes, Brazil, to discuss strengthening the resilience and sustainability of food systems across economic, social and environmental dimensions. These sectors are key to achieving the 2030 Agenda for Sustainable Development.

Increased efforts to boost Saudi Arabia’s food production resulted in the country announcing in September 2023 that it had achieved self-sufficiency in fresh dairy products and eggs, with surpluses available for export.

In addition, the Kingdom has significantly increased domestic production of various crops, including potatoes, tomatoes, carrots and onions, as well as red meat.



This progress comes from increased efforts to boost domestic food production by involving all stakeholders, including the private sector and civil society. One notable company is Topian, which was launched by NEOM in 2023.

Topian aims to redefine food production, distribution, and consumption by creating sustainable, innovative solutions in five key areas: climate-proof agriculture, regenerative aquaculture, novel foods, personalized nutrition, and sustainable food supply and environmental, social and governance.

Founded with the support of the Saudi Ministry of Environment, Water and Agriculture, Topian aligns with the goals of the Kingdom’s Vision 2030 plan for national development and diversification. The company is leading efforts to ensure food security, combat climate change, and achieve net-zero emissions by 2060.

“As a wholly owned subsidiary of NEOM, Topian is fully aligned with NEOM’s commitment to providing high-quality food products to the market, and promoting food security and sustainability, while contributing to the Kingdom’s self-sufficiency objectives and long-term economic goals,” said Juan Carlos Motamayor, the company’s CEO.

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“Topian is leading the food-security conversation to create a resilient food supply in line with the Saudi Green Initiative and the UN’s Sustainable Development Goals.

“We are not only committing to shaping a transformative global food system, but also to setting a global benchmark by pioneering new technologies and innovative solutions to overcome food-related challenges and create a more secure, sustainable and prosperous future for all.”

Topian has formed several local and international strategic partnerships with organizations committed to reshaping the future of food.

These agreements include collaborations with King Abdullah University of Science and Technology, Tabuk University, Tabuk Fish Company, BlueNalu, Van der Hoeven Horticultural Projects, and Cargill.



Through these partnerships, it aims to drive research and development, leveraging expertise to create innovative and sustainable food-production methods.

The company is also committed to the NEOM CARE partnership, which focuses on educational initiatives to promote local sustainable gastronomy and develop Saudi talent through training opportunities and chef camps.

Another key Saudi initiative aimed at achieving food security is the Center of Excellence for Sustainable Food Security.

Founded by KAUST in 2024, the center focuses on the advancement of technology-driven solutions to help enhance sustainable food production, particularly in arid environments. Its primary goal is to translate research into practical applications that minimize the environmental impact of food systems.

The center is led by Mark Tester, an expert in plant science and agriculture in arid environments, and co-chaired by Brande Wulff, a leader in crop genetics, and Peiying Hong, an expert in environmental microbiology and wastewater treatment.

DID YOU KNOW?

• Food systems are responsible for at least 21 percent of total greenhouse gas emissions, 80 percent of deforestation, and 45 percent of groundwater use, making them the top cause of land biodiversity loss.

• Saudi Arabia is targeting a 75 percent reduction in food waste by 2050, encouraging plant-based diets and sustainably-sourced seafood.

• The Kingdom aims to reduce degraded land by 50 percent by 2050 and achieve land degradation neutrality by 2030.


It aims to address key challenges in resource efficiency, crop improvement, and sustainable biosystems, with the goal of enhancing food security in Saudi Arabia and beyond while minimizing environmental impacts.

“To deliver food to our plates, we need to prepare the land, improve our crops, harvest, process and distribute,” Tester told Arab News.

“Together, these activities are arguably the most environmentally impactful of all human activities, using half of all the land and three-quarters of all the water we use, and the food sector is probably the second-biggest emitter of greenhouse gases.



“All steps in the process need to be improved to increase sustainability, from fertilizer production and the deployment of technologies to increasing our ability to grow fresh fruits and vegetables locally, through to education to improve nutrition and reduce waste.”

The center uses advanced technologies to boost sustainability in the food sector, including artificial intelligence-machine learning, Internet of Things sensors, and computer vision and robotics, all key components of the Fourth Industrial Revolution.

It also employs nanotechnology, such as heat-absorbing nanoparticles that reduce heat load in greenhouses, and biotechnologies such as genomics, gene editing and modifications to enhance crops in ways previously not possible.

Tester said the center has also introduced the Sustainable Food Security Edible Education Program, which is designed to “help reconnect young people with the sources of their food — ultimately plants — and to do this in a way that is fun and engaging, and in a way that kids can immediately relate to; i.e., through food.”

He added: “We all get hungry, several times a day, and if we are growing at least some of our food that we then eat, it reminds us of how our meals end up on our plates. In the Edible Education Program, we help children and their teachers grow plants in the schoolyard and use these for some of their school lunches. It is immediate, direct and fun.”

Saudi Arabia has actively promoted domestic and foreign investments in agriculture, Al-Fadley, the environment, water and agriculture minister, said during the G20 meeting in Brazil. Over the past four years, agricultural loans have surged, contributing to growth of 35 percent in the Kingdom’s agricultural gross domestic product.

 


Alkhobar offers a visual feast with 56 works exploring new realities

Alkhobar offers a visual feast with 56 works exploring new realities
Updated 20 December 2024
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Alkhobar offers a visual feast with 56 works exploring new realities

Alkhobar offers a visual feast with 56 works exploring new realities
  • Artists from Saudi Arabia and the world are screening creations
  • Kingdom’s Lina Saeed Qattan showing ‘Lena and the Magic Carpet’

ALKHOBAR: The sixth International Video Art Forum launched this week at the Cinema Society headquarters in Alkhobar, offering a visual feast for afficionados.

Organized by the Saudi Society for Culture and Arts, in collaboration with the Cinema Society, the event runs for 10 days and will feature groundbreaking video art from around the globe.

A jury of experts selected 56 artworks, narrowed down from 127. And the space showcases work from 29 countries, narrowed down from 41.

The forum has become one of the region’s top international platforms for video art, having featured more than 823 artworks from over 70 countries. (Supplied)

“There is no particular theme this year — aside from it being within the realm of ‘imagination embodied, reality transformed,’” Yousif Al-Harbi, director of SASCA’s Dammam branch and general supervisor of the forum, told Arab News.

“This year’s works continue to express the transformation of imaginative ideas and perceptions into tangible works of art that can have an impact on the reality that we live in.”

The videos can be watched in the upstairs space, which is covered with a black cloth door. Only three people can watch the short films as they play on a loop.

This year’s works continue to express the transformation of imaginative ideas and perceptions into tangible works of art that can have an impact on the reality that we live in.

Yousif Al-Harbi, Saudi Society for Culture and Arts director

The longest video is 7 minutes and the shortest under a minute.

A notable video is the 3-minute “Choreography of Space and Time” by German-based Egyptian artist Ehab Aziz that blends abstract imagery and dynamic movement.

In addition, Saudi Arabia’s Lina Saeed Qattan’s minute-long “Lena and the Magic Carpet,” uses artificial intelligence to showcase vibrant colors as Lena travels through the desert.

Organized by the Saudi Society for Culture and Arts, in collaboration with the Cinema Association, the Video Art Forum will feature video art from around the globe. (Supplied)

Arab News spoke with the 21-year-old Yemeni director, Yousef Ahmed, who has lived his entire life in the Eastern Province, about his short film, “Dose.”

“The film is about a depressed person who replaces his medication with sweets after reading a newspaper article,” he explained.

“It explores his journey of shifting perspectives — rising out of his sadness, only to sometimes fall back into it. We’ve all had days like this, and that’s completely normal.”

The film, under a minute long, was shot and edited entirely on a mobile phone over a month, specifically for the forum. “The phone is always available and accessible,” he said.

He added that finding the right music and fitting it into a larger format such as a TV screen was a challenge.

Workshops dedicated to AI and painting with light, were also part of the programming, as well as panel discussions with filmmakers and artists.

The forum has become one of the region’s top international platforms for video art, having featured more than 823 artworks from over 70 countries.

It has also hosted 31 lectures and workshops, offering artists a unique opportunity to connect and share their work with a global audience.

The winners will be announced at the conclusion of the event.

 


1,500 influencers participate in Riyadh’s ImpaQ event

1,500 influencers participate in Riyadh’s ImpaQ event
Updated 21 December 2024
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1,500 influencers participate in Riyadh’s ImpaQ event

1,500 influencers participate in Riyadh’s ImpaQ event
  • The signing ceremony was attended by Saudi Arabia’s Media Minister Salman bin Youssef Al-Dossary, who emphasized the significance of such initiatives in supporting the media and digital sectors

RIYADH: The Impact Makers Forum, organized by Saudi Arabia’s Ministry of Media, drew over 1,500 influencers and specialists from around the world, including more than 30,000 visitors.

ImpaQ, the first and largest event of its kind in the Kingdom, was hosted at the Mayadeen Hall in Diriyah, Riyadh, under the slogan “Inspiration Beyond Numbers.”

The two-day event, which ended on Thursday, provided a new platform for influencers to focus on creativity and innovation.

During the forum, a series of strategic agreements and partnerships were signed to promote and enhance creativity and innovation in the Kingdom’s media and marketing sectors.

The signing ceremony was attended by Saudi Arabia’s Media Minister Salman bin Youssef Al-Dossary, who emphasized the significance of such initiatives in supporting the media and digital sectors.