ISLAMABAD: The Pakistan Cricket Board (PCB) said on Wednesday that the media rights for the upcoming 2024 and 2025 editions of the Pakistan Super League (PSL) saw a “massive increase” when their bidding took place this week.
The PSL is Pakistan’s premium men’s T20 cricket franchise founded by the PCB in 2015. A mix of local and foreign players take part in every edition of the league, which features six teams, each named after a Pakistani city.
Over the years, the PSL has grown to become arguably Pakistan’s most popular sports brand and is compared with other international cricket leagues such as the Indian Premier League (IPL) and the Big Bash League (BBL).
The ninth edition of the PSL is set to kick off in February and will last till March 2024.
“HBL Pakistan Super League had yet another historic day on Tuesday, when its live-streaming and broadcast rights saw an increase of 113 and 45 percent for the 2024 and 2025 editions, respectively,” the PCB said in a statement.
The board said ARY Communications (Pvt) Limited submitted the highest bid, in response to a public tender process, to broadcast the 2024 and 2025 editions of the league in Pakistan.
It saw a “whopping increase” of 45 percent from the value for the last two years, the board added.
Bids were also received from the Independent Media Corporation Pvt. Ltd, the Pakistan Television Corporation Limited (PTVC) and Tower Sports (Ten Sports) to broadcast the PSL.
Pakistani influencer marketing platform Walee Technologies, meanwhile, won the highest bid to live-stream PSL 2024 and 2025 in Pakistan, which saw a huge increase of 113 percent from the value for the last two years, the PCB disclosed.
Other bids for live-streaming the league were received from the Consortium of ARY Communications (ARY, Myco, Daraz and Tamasha), TransGroup FZE, Independent Media Corporation Pvt. Ltd. (IMC) and Tower Sports (Ten Sports).
“HBL PSL is a huge brand and it has a massive fan following,” Zaka Ashraf, chairman of the PCB’s managing committee, said in a statement.
“It is an unprecedented moment as the prices for both of these rights are unmatched. This is a testament to the growth of the HBL PSL brand and we are all waiting for HBL PSL 9 to begin now.”
PCB announces ‘massive increase’ in premium cricket league’s media rights for 2024, 2025
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PCB announces ‘massive increase’ in premium cricket league’s media rights for 2024, 2025
- Pakistan Super League’s live-streaming, broadcast rights see increase of 113 and 45 percent respectively
- ARY Communications, Walee Technologies win rights to broadcast and live-stream league respectively