Hajj conference: A convergence of innovation and distinction

Graciously hosted under the patronage of King Salman, the third Hajj and Umrah Services Conference and Exhibition opened in Jeddah under the theme “A Passage to Nusuk.”
In a strategic alliance with the Pilgrim Experience Program, this event stands as a seminal forum for the evolution and enhancement of pilgrimage services, bringing together a global cadre of leaders, visionaries and experts committed to transforming the Hajj and Umrah journey.
The essence of this conference lies in its dedication to providing pilgrims with services of unmatched quality, harmonizing with the ambitious goals of Saudi Arabia’s Vision 2030. It aims to be a pivotal force in reshaping the Hajj and Umrah landscape, a key ambition of this illustrious gathering.
Positioned as a premier global nexus, the event is a melting pot of knowledge, innovation and collaboration. It reflects the Kingdom’s unwavering commitment to leading industry transformation, serving as a testament to its role as a global leader in this sacred domain.
This is not just a conference; it is a gateway for pioneers, innovators and investors to explore the burgeoning opportunities within the dynamic realms of Hajj and Umrah. Attendees are witnessing groundbreaking services and solutions, all aimed at elevating the pilgrim experience to new heights of excellence.
Additionally, the conference features an array of immersive workshops and comprehensive training courses. These are thoughtfully designed to nurture essential skills and expertise, spanning leadership, customer service, technology and sustainability.
The event attracts diverse participants: ministers, international experts, ambassadors and over 200 organizations, all converging to exchange ideas and forge new partnerships. This synergy of minds and organizations is expected to spark innovation and set new standards in pilgrimage services.
Moreover, the event is enriched with captivating cultural performances, art exhibitions and showcases celebrating rich heritage and traditions. These elements add value and raise awareness, fostering appreciation for the conference’s cultural and societal importance.
Featuring renowned authorities and industry leaders, it is a platform for sharing valuable insights and expertise. It epitomizes the collective resolve to leverage global knowledge to enhance the sacred pilgrim journey.
The Hajj and Umrah Services Conference and Exhibition is a beacon of innovation and excellence, embodying the Kingdom’s dedication to advancing the industry. This prestigious event is set to steer the Hajj and Umrah sectors toward unparalleled levels of achievement and provide a lasting blueprint for the profound improvement of pilgrims’ experiences, fostering unity and sustainable development.

• Dr. Alhassan Yehia Almanakhra is the undersecretary for international cooperation and the secretary-general of conferences and exhibitions at the Ministry of Hajj and Umrah.