Regional fintech giants Tamara and Paymob partner to support SMEs 

Tamara launched its services in September 2020 and its investors include Sanabil Investments, a wholly owned company by the Public Investment Fund. Supplied.
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RIYADH: Customers of small and medium-sized enterprises in the Middle East could find it easier to split payments after a deal by Saudi firm Tamara and Paymob.

This strategic partnership combines former firm’s buy now, pay later service with the latter’s secure payment gateway, allowing customers to pay over four installments without hidden fees or interest. 

Paymob’s infrastructure currently serves 250,000 merchants in the region, while Tamara has a user base of over 9 million registered users and more than 30,000 partner merchants. 

The integration of Tamara’s BNPL solution with Paymob’s gateway is designed to be straightforward, reducing the barrier to entry for merchants and ensuring seamless, secure transaction processing. 

Initially, the partnership will serve merchants in Saudi Arabia and the UAE, with plans for expansion to other countries in later stages. 

Islam Shawky, co-founder and CEO of Paymob, emphasized its alignment with the company’s mission to boost SME growth in the digital economy. He highlighted the substantial opportunity to enable Gulf Cooperation Council merchants to leverage alternative payment methods. 

Turki Bin Zarah, co-founder and chief commercial officer of Tamara, echoed these sentiments, stating that the partnership with Paymob will provide thousands of SMEs seamless access to Tamara’s services, enabling their growth across the region.  

He described the joint effort as a revolutionary step in how people shop, pay, and bank.