Fantasy genre officially enters Saudi film market with ‘Hwjn’ premiere

Author of the Saudi fantasy-romance novel ‘Hwjn,’ Ibraheem Abbas, signs posters of the film adaptation at the premiere on Wednesday in Riyadh. (Supplied)
Author of the Saudi fantasy-romance novel ‘Hwjn,’ Ibraheem Abbas, signs posters of the film adaptation at the premiere on Wednesday in Riyadh. (Supplied)
Short Url
Updated 05 January 2024
Follow

Fantasy genre officially enters Saudi film market with ‘Hwjn’ premiere

Fantasy genre officially enters Saudi film market with ‘Hwjn’ premiere
  • The love story of a jinn and a human has captured the imaginations of audiences across Saudi Arabia

RIYADH: Fantasy-packed blockbuster “Hwjn” is inviting audiences into the mystical world of jinns after it recently possessed cinema screens across Saudi Arabia following its official premiere in Riyadh.

The film is based on the much-beloved fantasy romance novel by Saudi author Ibraheem Abbas and follows the story of a kind-hearted curious jinn (Hwjn) who falls in love with a human, leading him to unravel the history behind his royal lineage.

Director Yasir Al-Yasiri told Arab News about adapting the book: “It was a rather challenging experience because you always have the fanbase of the novel itself with expectations of what they’ll eventually see on-screen.




The Saudi film is based on the much-beloved fantasy romance novel by Saudi author Ibraheem Abbas and follows the story of a kind-hearted curious jinn (Hwjn) who falls in love with a human, leading him to unravel the history behind his royal lineage. (Supplied)

“I had to balance between bringing new elements to the movie that even the hardcore fans of the novel will enjoy as a cinematic experience, yet make the story relatable to new audiences.”

But the director’s fears were soon alleviated. As the credits rolled, the audience erupted into applause, signalling a warm welcome for the thus far un-tackled genre.

FASTFACTS

• The novel, and subsequently the film, builds a relevant world that would otherwise be outside the realms of our understanding.

• It is perhaps the first time Saudi cinema has introduced such a fantasy film, and it places the audience at the center of the mist.  

• The two-hour feature film comes under a partnership launched in 2019 by Image Nation Abu Dhabi, Vox Studios and MBC Studios, and stars Baraa Alem and Nour Alkhadra.

• Instead of adding to the mystery of the beings, ‘Hwjn’ imagines a world where jinns are just like us. 

“The fantasy genre itself is a new thing (for Arabic movies). From that perspective, I think the audience will feel that they’re watching a new experience. If ‘Hwjn’ made it as a successful movie, I think it will open doors to similar and different genres,” Al-Yasiri said.




The fantasy-packed blockbuster is inviting audiences into the mystical world of jinns as it possessed cinema screens across Saudi in its official premiere in Riyadh on Jan. 3. (Supplied)

The novel, and subsequently the film, builds a relevant world that would otherwise be outside the realms of our understanding. It is perhaps the first time Saudi cinema has introduced such a fantasy film, and it places the audience at the center of the mist as it tells the story from the perspective of the supernatural beings.

“I tried in the beginning of the movie to destroy the stereotype of how jinns have been tackled before or addressed in our culture … I hope what the novel did in changing perspectives about the Jinn will carry on in the movie itself,” said Al-Yasiri.

The two-hour feature film comes under a partnership launched in 2019 by Image Nation Abu Dhabi, Vox Studios and MBC Studios, and stars Baraa Alem and Nour Alkhadra. Instead of adding to the mystery of the beings, “Hwjn” imagines a world where jinns are just like us.




(From left to right) The two-hour feature film stars Nour Alkhadra and Baraa Alem. (Supplied)

“It’s very different than any other approach that we’ve ever faced in Western media and Hollywood films specifically, who are mostly addressing this concept of jinn as horror or scary movies,” Alem told Arab News. “There are a lot of stories to be told from this land.”

The film sets off as a love story, inserting comedy into its fantasy-romance mix. Hwjn slowly falls for his main interest, Sawsan, when her family moves into his home, and he soon finds ways to communicate with her. But their love affair proves to be more dangerous than he expected.

“The role was very interesting because she’s in love with somebody she can’t see,” Alkhadra told Arab News.

Coming from a video game design background, Alkhadra was excited to introduce the world of “Hwjn” to a Saudi audience. But, much like the rest of her peers, not doing the book justice was her worst fear.

“As a writer, you imagine your own world and the fact that he liked the world that we created was an honor,” Alkhadra said. “I’m so happy that Saudi is doing fantasy now. It’s my favorite genre.”

Alem seconded the view: “If there’s one thing that I’m sure this film did, (it) is to show other filmmakers that we can do genres other than dramas and comedies and what we usually do … Let’s take risks.”

Having been screened previously at various festivals such as the Red Sea International Film Festival, the movie is now showing in theaters across Saudi Arabia.

 


Saudi Fashion Commission, French luxury giant to award sustainable startups

Saudi Fashion Commission, French luxury giant to award sustainable startups
Updated 24 sec ago
Follow

Saudi Fashion Commission, French luxury giant to award sustainable startups

Saudi Fashion Commission, French luxury giant to award sustainable startups
  • Finalists will undergo mentorship and workshops to refine their key performance indicators and pitching skills

RIYADH: The Saudi Ministry of Culture’s Fashion Commission and France-based luxury conglomerate Kering have announced a competition to discover and support innovative startups making a meaningful impact on sustainability within the fashion industry.

The initiative, Kering Generation Award X Saudi Arabia, will foster circular innovation, focusing on key themes such as customer engagement, the circular economy, and water protection.

The application process is now open to startups based in or expanding into Saudi Arabia. By December, 20 finalists will be shortlisted to participate in a boot camp in Riyadh.

Finalists will undergo mentorship and workshops to refine their key performance indicators and pitching skills, the Saudi Press Agency reported.

The top 10 proposals will move to the jury evaluation phase, judged on innovation, sustainability, and commercial potential.

The competition will culminate in an awards ceremony in January in Riyadh, where the top three winners will be announced.

The winners will receive a 10-day mentorship trip to Paris with Kering’s sustainability teams and the opportunity to showcase their innovations at the ChangeNow Summit 2025.

The launch follows a strategic memorandum of understanding between the commission and Kering, aligning with Saudi Arabia’s broader vision to promote sustainable practices in the fashion sector.

CEO of the commission Burak Çakmak said: “This initiative reflects our commitment to driving innovation and building a sustainable future for fashion in Saudi Arabia.”

Kering’s chief sustainability officer, Marie-Claire Daveu, added: “Through this partnership, we aim to inspire the next generation and foster impactful change in the Saudi fashion ecosystem.”

The collaboration highlights Saudi Arabia’s dedication to creating a sustainable and innovative fashion industry aligned with global standards.


Saudi project clears 614 Houthi mines in Yemen

Saudi project clears 614 Houthi mines in Yemen
Updated 4 min 27 sec ago
Follow

Saudi project clears 614 Houthi mines in Yemen

Saudi project clears 614 Houthi mines in Yemen

RIYADH: Members of Saudi Arabia’s Project Masam removed 614 explosive devices from various regions of Yemen last week.

The total included three anti-personnel mines, 36 anti-tank mines, 574 unexploded ordnances and one explosive device, according to a recent report.

Ousama Al-Gosaibi, the initiative’s managing director, said a total of 469,576 mines had been cleared since its inception in 2018.

The explosives were planted indiscriminately and posed a threat to civilians, including children, women and the elderly.

The demining operations took place in Marib, Aden, Jouf, Shabwa, Taiz, Hodeidah, Lahij, Sanaa, Al-Bayda, Al-Dhale and Saada.

The initiative trains local demining engineers and provides them with modern equipment. It also offers support to Yemenis injured by the devices.

Teams are tasked with clearing villages, roads and schools to facilitate safe movement for civilians and the delivery of humanitarian aid.

About 5 million people have been forced to flee their homes since the start of the conflict in Yemen, many of them displaced by the presence of land mines.


Kingdom launches new framework to standardize digital services

Kingdom launches new framework to standardize digital services
Updated 20 min 46 sec ago
Follow

Kingdom launches new framework to standardize digital services

Kingdom launches new framework to standardize digital services
  • The initiative aims to unify platform designs, ensuring a seamless and consistent digital user experience
  • The event gathered dignitaries, digital transformation leaders from public and private sectors, and key stakeholders

RIYADH: The Digital Government Authority has launched the Platform Code, a national framework for designing and developing government platform interfaces in Saudi Arabia.

Unveiled during an event in Riyadh, the initiative aims to unify platform designs, ensuring a seamless and consistent digital user experience.

The event gathered dignitaries, digital transformation leaders from public and private sectors, and key stakeholders.

Ahmed Al-Suwaiyan, governor of the Digital Government Authority, said that the Platform Code aligns with local and global digital standards.

He described it as a critical step toward comprehensive digital transformation, enhancing compliance, and fostering efficient and impactful services aligned with Saudi Arabia’s strategic digital goals.

The Platform Code, an open-source design system, integrates coding frameworks, design tools, and community guidelines, enabling rapid development of unified user experiences. It allows designers and developers to address specific needs using pre-built assets.

The authority also unveiled the Saudi Digital Strategy, focused on growing the digital economy and expanding opportunities for public and private sector products.

Other initiatives included the Digital Transformation Ambassador program, fostering an integrated digital community, and the Scene Program, promoting holistic user experiences locally and globally through advanced frameworks and tools.

Committed to advancing digital governance, the authority aims to position Saudi Arabia as a global leader in innovative digital services.

It leverages cutting-edge technologies like AI and emerging tech while offering consultancy programs and fostering leadership in digital transformation.

These efforts contribute to Vision 2030’s goals of enhanced service quality and economic growth.


KSrelief distributes shelter kits in Afghanistan and Somalia

KSrelief distributes shelter kits in Afghanistan and Somalia
The initiative is part of the Kingdom’s ongoing humanitarian and relief efforts conducted through KSrelief. (SPA)
Updated 18 November 2024
Follow

KSrelief distributes shelter kits in Afghanistan and Somalia

KSrelief distributes shelter kits in Afghanistan and Somalia

RIYADH: Hundreds of shelter kits have been distributed to people in Afghanistan and Somalia by Saudi aid agency KSrelief, reported the Saudi Press Agency.

Over the weekend, 200 kits were handed out as part of a project to help Afghan returnees from Pakistan and those affected by floods.

The project will provide 4,882 in total containing tents, blankets, plastic mattresses and other essential supplies to almost 30,000 people in need across 13 Afghan provinces.

In Somalia, 1,000 shelter kits, 1,000 clothing parcels, and 80 tents were given to displaced people in the Banadir region, benefitting 6,000 people.


KSrelief distributes aid to most needy in Lebanon, Chad and Syria

KSrelief distributes aid to most needy in Lebanon, Chad and Syria
The aid is part of the ongoing assistance provided by KSrelief to some of the world’s most in need. (SPA)
Updated 18 November 2024
Follow

KSrelief distributes aid to most needy in Lebanon, Chad and Syria

KSrelief distributes aid to most needy in Lebanon, Chad and Syria

RIYADH: Saudi aid agency KSrelief has delivered more aid to those most in need in Lebanon, Chad and Syria, reported the Saudi Press Agency.

In Chari-Baguirmi, Chad, the agency delivered 1,600 food parcels that benefitted 9,600 people. A further 333 food aid parcels and 333 hygiene kits were distributed in the Idlib region of Syria to help 1,998 individuals from 333 families who were affected by last year’s devastating earthquake.

And in Lebanon, winter clothing vouchers were given to 300 orphans and people with special needs in Akkar governorate. These will help them buy clothing for the forthcoming winter.