RIYADH: Saudi Arabia’s Transport General Authority on Wednesday signed a deal to allow 1,600 taxis to carry advertising.
The agreement is the first of its kind in the Kingdom and was signed with 6 Meem Trading Co. and Mohammed Al-Safi Trading Group, the authority said.
It aims to provide a new source of revenue for taxi companies, while also giving advertisers more options.
The deal was signed by Mohammed Al-Safi, chairman of Mohammed Al-Safi Trading Group, and Suleiman Al-Shammari, CEO of 6 Meem Trading Co., in the presence of TGA Undersecretary for Land Transport Abdulmajeed Al-Tasan.
