https://arab.news/zyhfc
- FOMEX, part of the Saudi Media Forum's activities, kicks off on Feb. 19, 2024
RIYADH: MIPCOM, the global market for entertainment content, will participate for the first time in the upcoming Future of Media Exhibition in Riyadh, its organizers announced on Monday.
The participation of MIPCOM, a prominent festival that attracts more than 11,000 participants from over 100 countries annually to Cannes in France, underlined the importance of FOMEX as a key event in the regional media landscape, said Bassil Hajjar, the representative of MIPTV: Middle East.
The second FOMEX event, which is part of the activities organized by the Saudi Media Forum, is scheduled to start on Feb. 19 and run for three days in Riyadh. The event will host more than 200 local and international media companies from around the world.
Hajjar added that the Saudi Media Forum is a nurturing ground for leading media brands, companies, and production sectors in the Kingdom.
He added that the forum and FOMEX had become indispensable for many production companies and distributors in the Middle East.
Pascale Lallemand, MIPCOM’s senior sales manager for the Middle East and Africa, spoke of the annual growth and development of the Saudi Media Forum and FOMEX.
She commended the impressive production standards and intellectual content showcased at the Saudi Media Forum, which is organized by the Saudi Broadcasting Authority.
The second edition of FOMEX will aim to strengthen Riyadh’s role as a hub for international media and communication identity, in line with the Kingdom’s Vision 2030.