“Day of Reckoning,” the new trailer featuring some of world boxing’s biggest names, has gained more than 150 million views since its launch only a week ago.
Turki Alalshikh, chairman of the General Entertainment Authority, unveiled the video a week ago to promote a fight card by the same name set to take place on Dec. 23 in Riyadh.
The short film includes a number of big-name boxers who will feature on the night transformed into zombies, and has earned praise globally since its launch across a string of social media platforms. It has so far racked up more than 150 million views, including 123 million on X alone.
“Day of Reckoning” was supervised by Alalshikh, who worked alongside Big Time Creative Shop, the GEA’s creative arm, and was directed by Romain Chassaing.
Media outlets around the world have praised the trailer as “one of the greatest fight promos ever,” suggesting it has “a hint of Hollywood,” and has left fans “buzzing” for the big night on Saturday.
The video includes scenes such as former WBC world title holder Deontay Wilder and Frank Warren, owner of Queensbury Promotions, careering around a corner in a van, and two-time Unified World Heavyweight Champion Anthony Joshua signing a contract in blood, with Eddie Hearn watching on as he smokes a cigar.
Another heavyweight contender, Filip Hrgovic, is seen casually replacing one of his eyeballs, while Otto Wallin decapitates a zombie with a single punch.
Chassaing said: “The shoot was fun. The boxers really enjoyed it. There was something very cool between Joshua and Eddie ([Hearn); they were laughing a lot, and the scene with Frank (Warren) in the van with a crazy (Deontay) Wilder was fun to shoot, because Wilder is playing it very well.”
With three days to go until the fight night, “Day of Reckoning” sees a co-main event which features Joshua going up against Wallin, alongside Joseph Parker taking on the Bronze Bomber Wilder.
