Saudi Arabia’s Soudah Peaks: the luxury mountain destination at the Kingdom’s highest point

Visitors and residents will have abundant opportunities to enjoy Soudah Peaks with year-round outdoor activities in the clean, cool mountain air, from mountain trails and hiking paths to paragliding, mountain biking, horse riding, and zip-lining. (Supplied)
Visitors and residents will have abundant opportunities to enjoy Soudah Peaks with year-round outdoor activities in the clean, cool mountain air, from mountain trails and hiking paths to paragliding, mountain biking, horse riding, and zip-lining. (Supplied)
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Updated 10 December 2023
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Saudi Arabia’s Soudah Peaks: the luxury mountain destination at the Kingdom’s highest point

Saudi Arabia’s Soudah Peaks: the luxury mountain destination at the Kingdom’s highest point
  • The area stands 3,015 meters above sea level and offers adventurers, thrill-seekers, and lovers of serenity a special place in Asir

RIYADH: Soudah Peaks, a sustainable luxury mountain destination under construction by the Public Investment Fund’s Soudah Development, lies in the southwest region of Saudi Arabia.

It stands 3,015 meters above sea level — the highest point in the Kingdom — and will offer adventurers, thrill-seekers, and lovers of serenity a special place in Aseer.

“Soudah Development and Soudah Peaks, as a destination that our company has been developing under the ownership of the Public Investment Fund … we believe, has done something very, very important,” said Srdan Susic, chief sustainability officer at Soudah Development. “Out of 630 sq. km under Soudah Development, we are developing only a small portion of it. So, the built footprint is not going to be very, very large.”

He added 28 percent of the land being used has been placed under numerous forms of natural protection.

Daniel McBrearty, chief development officer for the company, said: “The masterplan for Soudah Peaks epitomizes meticulous design within a sustainable environmental framework, reflecting an unwavering commitment to responsible development. Acknowledging the region’s rich biodiversity, Soudah Development is dedicated to preserving and nurturing these invaluable assets.”




Visitors and residents will have abundant opportunities to enjoy Soudah Peaks with year-round outdoor activities in the clean, cool mountain air, from mountain trails and hiking paths to paragliding, mountain biking, horse riding, and zip-lining. (Supplied)

Susic added that this information is important for the PIF-backed developer to enhance and extend protective coverage of the area.

“We are very keen on restoring around 19 priority cultural heritage sites. The ecosystems around us have been very productive in the past, and this allowed the local communities to build significant assets like old houses, old palaces, old mosques, old integrated villages … some of them we hope to see on UNESCO’s World Heritage Sites list,” he said.

Part of these efforts include a partnership with the National Center for Wildlife, which witnessed the recent release of 10 Arabian mountain gazelles into the wild, with the aim of reintroducing more wildlife to enhance biodiversity.

HIGHLIGHTS

• Part of these efforts include a partnership with the National Center for Wildlife, which witnessed the recent release of 10 Arabian mountain gazelles into the wild, with the aim of reintroducing more wildlife to enhance biodiversity.

• As well as support endangered animals, the developers’ environmental initiatives will plant 1 million trees by 2030 and rehabilitate parks and forests to enhance vegetation cover, conserve biodiversity and restore ecosystems. 

As well as support endangered animals, the developers’ environmental initiatives will plant 1 million trees by 2030 and rehabilitate parks and forests to enhance vegetation cover, conserve biodiversity and restore ecosystems.

Visitors and residents will have abundant opportunities to enjoy Soudah Peaks with year-round outdoor activities in the clean, cool mountain air, from mountain trails and hiking paths to paragliding, mountain biking, horse riding, zip-lining and more. An 18-hole golf course will sit atop the Soudah plateau with stunning views and average temperatures of 20 C.

The serene settings will offer nature lovers a chance to enjoy national parks, a network of hiking trails, local farms and find harmony with nature through a collection of luxury wellness experiences including exclusive eco-spa resorts, meditation centers and yoga retreats.




Visitors and residents will have abundant opportunities to enjoy Soudah Peaks with year-round outdoor activities in the clean, cool mountain air, from mountain trails and hiking paths to paragliding, mountain biking, horse riding, and zip-lining. (Supplied)

Soudah is also home to a rich tapestry of traditional folk music, poetry, art, locally produced honey, coffee farms and local customs passed down over generations. There are more than 200 documented heritage sites, from hamlets, mosques and minarets to watchtowers and mountain forts, and many will be considered for inclusion on the UNESCO List of World Heritage Sites.

There will also be 80,000 square meters of retail area, more than 30 additional attractions, 1,336 residential units, and 2,700 hospitality keys.

“The project encompasses six unique districts — Tahlal, Sahab, Sabrah, Jareen, Rijal, and Red Rock — each offering world-class facilities, from hotels, luxury mountain resorts, and chalets to villas, premium residential units, and diverse entertainment options,” said McBrearty.

Soudah Development and Soudah Peaks, as a destination that our company has been developing under the ownership of the Public Investment Fund … we believe, has done something very, very important.

Srdan Susic, Chief sustainability officer at Soudah Development

“Each district is curated with a different emphasis to cater to sports, adventure, wellness, and cultural enthusiasts. Soudah Peaks’ development is structured across three phases … (with) phase one encompassing over 940 hotel keys, 340 residential units, and 32,000 square meters of retail space.”

Tahlal will serve as the primary hub for tourists, offering upscale dining and shopping, hospitality, entertainment, and conference spaces, all within a sustainable ecosystem. Perched atop Soudah, it offers breathtaking views of the Sarawat Mountains.

The clifftop Sahab district will provide thrilling attractions, mountain experiences, and a hub centered around mountain sports, including hiking, paragliding, biking and zip-lining. A high-altitude performance and rehabilitation center will offer top-notch training facilities for extreme athletes.




Visitors and residents will have abundant opportunities to enjoy Soudah Peaks with year-round outdoor activities in the clean, cool mountain air, from mountain trails and hiking paths to paragliding, mountain biking, horse riding, and zip-lining. (Supplied)

Sahab will also feature 15 glamping pods, over 360 luxurious hotel rooms, serviced apartments, and commercial spaces for entertainment.

Sabrah district, which will be a remote luxury residential and hospitality destination with a wellness spa, yoga pavilion, and meditation retreats, is located on the southern plateau of Soudah Peaks. It offers peace and tranquility, with 180 different types of premium hotel rooms, 350 opulent second homes, and commercial spaces to support the residential community, all surrounded by an authentic integration within the natural landscape.

With Soudah’s green agricultural landscape, Jareen district will adopt a sincere approach to fostering a sense of connection with the natural world. Hiking paths meandering through the heritage sites and agricultural landscape, along with culinary excursions to small organic coffee and honey farms, are sure to delight nature lovers. Jareen will have 35 distinctive glamping pods with a range of boutique stores and dining options perched on the mountainside.




Visitors and residents will have abundant opportunities to enjoy Soudah Peaks with year-round outdoor activities in the clean, cool mountain air, from mountain trails and hiking paths to paragliding, mountain biking, horse riding, and zip-lining. (Supplied)

The Rijal district will offer opportunities to experience authentic culture and heritage by fusing the past, present, and future. This destination, which is surrounded by historic architecture and situated within the Rijal Almaa heritage village, will combine park areas and outdoor event space to provide a variety of year-round events. Rijal will have 80 boutique hotel rooms with chic, heritage-inspired luxury interiors, as well as boutique stores and real food options.

Situated amidst natural parkland on the plateau of Soudah Mountain, nature lovers will discover an abundance of activities including peaceful glamping sites, nature reserves, horseback riding, and cycling trails at the Red Rock district. It will also have 170 upscale boutique hotel rooms and distinctive restaurants perched atop a cliff with views of Red Rock Mountain.

Commencing in 2024, phase one is expected to be completed by 2027, marking the point at which Soudah Peaks will be ready to welcome tourists. This timeline aligns with the overarching plan for the destination to unfold gradually. Abha currently has airport access of 222 flights per week, including 34 international flights.

 

Decoder

Soudah Peaks

Soudah Peaks, the highest point Saudi Arabia at 3,015 meters above sea level, is located in the southwest region of Aseer. It is being developed as a luxury mountain destination for adventurers, thrill-seekers, and lovers of serenity. Phase 1 of the project will start in 2024 and is expected to be completed by 2027.


Netzero and Goumbook forge partnership to accelerate reforestation, carbon offset efforts

Netzero and Goumbook forge partnership to accelerate reforestation, carbon offset efforts
Updated 10 sec ago
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Netzero and Goumbook forge partnership to accelerate reforestation, carbon offset efforts

Netzero and Goumbook forge partnership to accelerate reforestation, carbon offset efforts

RIYADH: Netzero, a Saudi Arabian environmental startup revolutionizing tree planting, signed an agreement last week with Goumbook, a UAE-based social enterprise emphasizing sustainability and environmental initiatives in the region.

Mohammed Alkhalid, founder and CEO of Netzero, said that the partnership represented a significant milestone, offering global expansion as it showcased Goumbook’s expertise and environmental networks to broaden the impact of Netzero’s creative tree-planting technique.

“This partnership represents a powerful step forward in our mission to reshape the future of our planet,” Alkhalid said. “Together, we are merging technology with nature, community with purpose, and vision with action.

“We believe that afforestation is more than planting trees — it’s about planting the right species in the right place, ensuring transparency in the process, and connecting people to the land and restoring balance to our ecosystems. We are excited to grow this vision together, with a dedicated partner,” he said.

The partnership aims to achieve environmental outcomes throughout the region, including leading large-scale projects for afforestation across the UAE and Saudi Arabia.

The project will emphasize biodiversity, specifically where each tree will be planted and tracked using artificial intelligence to ensure long-term growth and carbon offset accuracy.

Another objective is establishing a community engagement plan, where people will connect with the two companies through a platform, allowing schools and local communities as well as businesses to sponsor tree planting, and providing them with an opportunity to contribute to environmental protection and sustainable development.

Tatiana Antonelli Abella, founder of Goumbook, said: “We are thrilled to join forces with Netzero in this transformative partnership, which amplifies our shared commitment to environmental stewardship.

“At Goumbook, we believe that every tree planted is a symbol of hope and action — an investment in the future of our planet. By merging Netzero’s AI-driven technology with our deep-rooted knowledge of sustainability and regional ecosystems, we are paving the way for more impactful, data-driven reforestation and afforestation efforts.”

“Together, we are not just planting trees, we are creating resilient ecosystems, empowering communities and taking meaningful steps toward long-term environmental change,” she said.

Netzero is a part of the Sidra Initiative by the Ministry of Environment Water and Agriculture, focused on using artificial intelligence to improve reforestation and land management to reduce carbon emissions worldwide.


Top Islamic coalition official meets UN anti-terror chief

Top Islamic coalition official meets UN anti-terror chief
Updated 03 October 2024
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Top Islamic coalition official meets UN anti-terror chief

Top Islamic coalition official meets UN anti-terror chief
  • Aim of meeting was to strengthen international cooperation in the fight against terrorism and extremism

RIYADH: The secretary-general of the Islamic Military Counter Terrorism Coalition, Maj. Gen. Mohammed Al-Moghidi, welcomed the director of the UN Office of Counter-Terrorism, Mauro Modico, to the coalition’s headquarters in Riyadh.

The aim of their meeting was to strengthen international cooperation in the fight against terrorism and extremism, and to enhance strategic relations between their organizations. They reviewed several key issues and discussed ways in which they can work together in pursuit of global peace and security.

Modico acknowledged the pivotal role the Islamic coalition plays in efforts to combat extremism and terrorism, praised the strong relationship between the organizations and said he hopes for even greater cooperation in future.

He underscored the importance of forging international partnerships to help promote global security and stability, and said coordination of this kind remains the cornerstone of effective counterterrorism efforts.

His visit to Riyadh coincided with a symposium titled “Future Prospects for Countering Terrorism through Digital Technologies,” which was organized by the coalition.


FEM1 shipping service to Jeddah enhances Mawani’s role

FEM1 shipping service to Jeddah enhances Mawani’s role
Updated 03 October 2024
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FEM1 shipping service to Jeddah enhances Mawani’s role

FEM1 shipping service to Jeddah enhances Mawani’s role
  • It comes within the framework of Mawani’s efforts to improve the maritime network’s connectivity index with global shipping lines

RIYADH: The Saudi Ports Authority, also known as Mawani, has announced the addition of the new FEM1 shipping service, in partnership with CStar and UGL, to Jeddah Islamic Port.
It aims to enhance the movement of imports and exports to and from the port, supported by reliable and efficient operations in a safe and sustainable environment.
It comes within the framework of Mawani’s efforts to improve the maritime network’s connectivity index with global shipping lines, while enhancing the competitiveness of ports and increasing their connectivity with worldwide locations.
It is in line with the objectives of the National Transport and Logistics Strategy and aims to promote the Kingdom’s standing as a global logistics center.
The new shipping service connects Jeddah Islamic Port to Qingdao, Shanghai, Ningbo and Nansha in China, Klang in Malaysia, and Istanbul in Turkiye.
The addition of new maritime shipping services to Jeddah Islamic Port contributes to strengthening its central role due to its distinctive strategic location, enabling it to connect the three continents of Europe, Asia and Africa.
In addition, it confirms its competitive advantage for exporters, importers and shipping agents as the first port on the Red Sea coast in the field of maritime transit trade, container and cargo transportation.


Saudi Culinary Arts Commission broadens its global reach

The partnership between the Culinary Arts Commission and Sirha Food includes participation in the World Pastry Cup Final.
The partnership between the Culinary Arts Commission and Sirha Food includes participation in the World Pastry Cup Final.
Updated 03 October 2024
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Saudi Culinary Arts Commission broadens its global reach

The partnership between the Culinary Arts Commission and Sirha Food includes participation in the World Pastry Cup Final.
  • Saudi Culinary Arts Commission’s CEO, Mayada Badr, emphasized that the collaboration with Sirha Food was key in the development of the Kingdom’s culinary arts

RIYADH: The Saudi Culinary Arts Commission plans to elevate the Kingdom’s food culture in global forums and competitions dedicated to the culinary arts, Saudi Press Agency reported.

This was revealed during the commission’s announcement of a strategic partnership with the international organization Sirha Food.

According to SPA, through this partnership, the Kingdom will host the Middle East regional selection for the prestigious Bocuse d’Or and World Pastry Cup next year, marking a significant milestone in the development of its culinary arts sector.

These prestigious competitions seek to discover the region’s top talent, offering the chance to compete globally and giving Saudi chefs an international platform to showcase their expertise.

The partnership between the Culinary Arts Commission and Sirha Food includes participation in the World Pastry Cup Final, the Bocuse d’Or Final, and the Sirha Exhibition, all set to take place in Lyon, France, in January 2025.

This collaboration builds on the existing partnership between the commission and Sirha Food, which previously brought the Sirha Arabia exhibition to Riyadh, SPA reported.

The commission’s CEO, Mayada Badr, emphasized that the collaboration with Sirha Food was key in the development of the Kingdom’s culinary arts. She said that hosting the regional Bocuse d’Or and the World Pastry Cup, alongside the commission’s participation in Sirha Lyon, reflected a strong commitment to enhancing the Kingdom’s global presence in this field.

Badr said that this partnership was part of the authority’s efforts to elevate the culinary arts sector by forging strategic partnerships that enriched the Kingdom’s culinary landscape. This initiative not only promoted the sector’s growth but also empowered Saudi chefs and nurtured local talent, she said.


Saudi FM participates in Asia Cooperation Dialogue summit in Doha

Saudi Foreign Minister Prince Faisal bin Farhan poses for a family photo on Thursday at the Asia Cooperation Dialogue summit.
Saudi Foreign Minister Prince Faisal bin Farhan poses for a family photo on Thursday at the Asia Cooperation Dialogue summit.
Updated 03 October 2024
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Saudi FM participates in Asia Cooperation Dialogue summit in Doha

Saudi Foreign Minister Prince Faisal bin Farhan poses for a family photo on Thursday at the Asia Cooperation Dialogue summit.
  • Minister said the summit is an important platform through which Asian countries can enhance dialogue and cooperation
  • Ongoing events in Palestine and Lebanon represent a major obstacle to economic development and trade progress, Prince Faisal said

RIYADH: Saudi Foreign Minister Prince Faisal bin Farhan participated on Thursday in the third Asia Cooperation Dialogue summit which is being held in Doha.

Prince Faisal said the summit is an important platform through which Asian countries can enhance dialogue and cooperation in various fields.

He added that development challenges cannot be separated from the tense political and security situations in the region, and that ongoing events in Palestine and Lebanon represent a major obstacle to economic development and trade progress.

“The continuation of aggression and violations in the region hinder the movement of international trade and increase political tensions that threaten the flow of investments and economic cooperation between the countries of the region and the world,” he said.

He said that regional conflicts should be resolved through peaceful and diplomatic means to ensure the prosperity of the region.

“We thank Asia Cooperation Dialogue countries for their support for the two-state solution and their recognition of the State of Palestine, and we urge the rest of the world to follow suit,” Prince Faisal said.

He also said that the Kingdom believes in the importance of sports diplomacy as an effective means of facilitating constructive dialogue and supporting peace and stability, and “is constantly working to enhance this sector by hosting many major sporting events.”