Saudi Arabia’s Soudah Peaks: the luxury mountain destination at the Kingdom’s highest point

Visitors and residents will have abundant opportunities to enjoy Soudah Peaks with year-round outdoor activities in the clean, cool mountain air, from mountain trails and hiking paths to paragliding, mountain biking, horse riding, and zip-lining. (Supplied)
Visitors and residents will have abundant opportunities to enjoy Soudah Peaks with year-round outdoor activities in the clean, cool mountain air, from mountain trails and hiking paths to paragliding, mountain biking, horse riding, and zip-lining. (Supplied)
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Updated 10 December 2023
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Saudi Arabia’s Soudah Peaks: the luxury mountain destination at the Kingdom’s highest point

Saudi Arabia’s Soudah Peaks: the luxury mountain destination at the Kingdom’s highest point
  • The area stands 3,015 meters above sea level and offers adventurers, thrill-seekers, and lovers of serenity a special place in Asir

RIYADH: Soudah Peaks, a sustainable luxury mountain destination under construction by the Public Investment Fund’s Soudah Development, lies in the southwest region of Saudi Arabia.

It stands 3,015 meters above sea level — the highest point in the Kingdom — and will offer adventurers, thrill-seekers, and lovers of serenity a special place in Aseer.

“Soudah Development and Soudah Peaks, as a destination that our company has been developing under the ownership of the Public Investment Fund … we believe, has done something very, very important,” said Srdan Susic, chief sustainability officer at Soudah Development. “Out of 630 sq. km under Soudah Development, we are developing only a small portion of it. So, the built footprint is not going to be very, very large.”

He added 28 percent of the land being used has been placed under numerous forms of natural protection.

Daniel McBrearty, chief development officer for the company, said: “The masterplan for Soudah Peaks epitomizes meticulous design within a sustainable environmental framework, reflecting an unwavering commitment to responsible development. Acknowledging the region’s rich biodiversity, Soudah Development is dedicated to preserving and nurturing these invaluable assets.”




Visitors and residents will have abundant opportunities to enjoy Soudah Peaks with year-round outdoor activities in the clean, cool mountain air, from mountain trails and hiking paths to paragliding, mountain biking, horse riding, and zip-lining. (Supplied)

Susic added that this information is important for the PIF-backed developer to enhance and extend protective coverage of the area.

“We are very keen on restoring around 19 priority cultural heritage sites. The ecosystems around us have been very productive in the past, and this allowed the local communities to build significant assets like old houses, old palaces, old mosques, old integrated villages … some of them we hope to see on UNESCO’s World Heritage Sites list,” he said.

Part of these efforts include a partnership with the National Center for Wildlife, which witnessed the recent release of 10 Arabian mountain gazelles into the wild, with the aim of reintroducing more wildlife to enhance biodiversity.

HIGHLIGHTS

• Part of these efforts include a partnership with the National Center for Wildlife, which witnessed the recent release of 10 Arabian mountain gazelles into the wild, with the aim of reintroducing more wildlife to enhance biodiversity.

• As well as support endangered animals, the developers’ environmental initiatives will plant 1 million trees by 2030 and rehabilitate parks and forests to enhance vegetation cover, conserve biodiversity and restore ecosystems. 

As well as support endangered animals, the developers’ environmental initiatives will plant 1 million trees by 2030 and rehabilitate parks and forests to enhance vegetation cover, conserve biodiversity and restore ecosystems.

Visitors and residents will have abundant opportunities to enjoy Soudah Peaks with year-round outdoor activities in the clean, cool mountain air, from mountain trails and hiking paths to paragliding, mountain biking, horse riding, zip-lining and more. An 18-hole golf course will sit atop the Soudah plateau with stunning views and average temperatures of 20 C.

The serene settings will offer nature lovers a chance to enjoy national parks, a network of hiking trails, local farms and find harmony with nature through a collection of luxury wellness experiences including exclusive eco-spa resorts, meditation centers and yoga retreats.




Visitors and residents will have abundant opportunities to enjoy Soudah Peaks with year-round outdoor activities in the clean, cool mountain air, from mountain trails and hiking paths to paragliding, mountain biking, horse riding, and zip-lining. (Supplied)

Soudah is also home to a rich tapestry of traditional folk music, poetry, art, locally produced honey, coffee farms and local customs passed down over generations. There are more than 200 documented heritage sites, from hamlets, mosques and minarets to watchtowers and mountain forts, and many will be considered for inclusion on the UNESCO List of World Heritage Sites.

There will also be 80,000 square meters of retail area, more than 30 additional attractions, 1,336 residential units, and 2,700 hospitality keys.

“The project encompasses six unique districts — Tahlal, Sahab, Sabrah, Jareen, Rijal, and Red Rock — each offering world-class facilities, from hotels, luxury mountain resorts, and chalets to villas, premium residential units, and diverse entertainment options,” said McBrearty.

Soudah Development and Soudah Peaks, as a destination that our company has been developing under the ownership of the Public Investment Fund … we believe, has done something very, very important.

Srdan Susic, Chief sustainability officer at Soudah Development

“Each district is curated with a different emphasis to cater to sports, adventure, wellness, and cultural enthusiasts. Soudah Peaks’ development is structured across three phases … (with) phase one encompassing over 940 hotel keys, 340 residential units, and 32,000 square meters of retail space.”

Tahlal will serve as the primary hub for tourists, offering upscale dining and shopping, hospitality, entertainment, and conference spaces, all within a sustainable ecosystem. Perched atop Soudah, it offers breathtaking views of the Sarawat Mountains.

The clifftop Sahab district will provide thrilling attractions, mountain experiences, and a hub centered around mountain sports, including hiking, paragliding, biking and zip-lining. A high-altitude performance and rehabilitation center will offer top-notch training facilities for extreme athletes.




Visitors and residents will have abundant opportunities to enjoy Soudah Peaks with year-round outdoor activities in the clean, cool mountain air, from mountain trails and hiking paths to paragliding, mountain biking, horse riding, and zip-lining. (Supplied)

Sahab will also feature 15 glamping pods, over 360 luxurious hotel rooms, serviced apartments, and commercial spaces for entertainment.

Sabrah district, which will be a remote luxury residential and hospitality destination with a wellness spa, yoga pavilion, and meditation retreats, is located on the southern plateau of Soudah Peaks. It offers peace and tranquility, with 180 different types of premium hotel rooms, 350 opulent second homes, and commercial spaces to support the residential community, all surrounded by an authentic integration within the natural landscape.

With Soudah’s green agricultural landscape, Jareen district will adopt a sincere approach to fostering a sense of connection with the natural world. Hiking paths meandering through the heritage sites and agricultural landscape, along with culinary excursions to small organic coffee and honey farms, are sure to delight nature lovers. Jareen will have 35 distinctive glamping pods with a range of boutique stores and dining options perched on the mountainside.




Visitors and residents will have abundant opportunities to enjoy Soudah Peaks with year-round outdoor activities in the clean, cool mountain air, from mountain trails and hiking paths to paragliding, mountain biking, horse riding, and zip-lining. (Supplied)

The Rijal district will offer opportunities to experience authentic culture and heritage by fusing the past, present, and future. This destination, which is surrounded by historic architecture and situated within the Rijal Almaa heritage village, will combine park areas and outdoor event space to provide a variety of year-round events. Rijal will have 80 boutique hotel rooms with chic, heritage-inspired luxury interiors, as well as boutique stores and real food options.

Situated amidst natural parkland on the plateau of Soudah Mountain, nature lovers will discover an abundance of activities including peaceful glamping sites, nature reserves, horseback riding, and cycling trails at the Red Rock district. It will also have 170 upscale boutique hotel rooms and distinctive restaurants perched atop a cliff with views of Red Rock Mountain.

Commencing in 2024, phase one is expected to be completed by 2027, marking the point at which Soudah Peaks will be ready to welcome tourists. This timeline aligns with the overarching plan for the destination to unfold gradually. Abha currently has airport access of 222 flights per week, including 34 international flights.

 

Decoder

Soudah Peaks

Soudah Peaks, the highest point Saudi Arabia at 3,015 meters above sea level, is located in the southwest region of Aseer. It is being developed as a luxury mountain destination for adventurers, thrill-seekers, and lovers of serenity. Phase 1 of the project will start in 2024 and is expected to be completed by 2027.


The Saudi foreign minister meets with the US Secretary of State in Brazil

The Saudi foreign minister meets with the US Secretary of State in Brazil
Updated 32 sec ago
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The Saudi foreign minister meets with the US Secretary of State in Brazil

The Saudi foreign minister meets with the US Secretary of State in Brazil
RIO DE JANEIRO: Saudi Foreign Minister Prince Faisal bin Farhan met with US Secretary of State Antony Blinken on the sidelines of the G20 Summit in Rio de Janeiro, Brazil.
During the meeting, they discussed bilateral relations, developments in the Middle East, and the efforts being made in these regards.
The meeting was attended by the Director-General of the Office of the Foreign Minister Abdulrahman Aldawood.

Saudi minister highlights nation’s leadership in digital innovation and AI during G20 Summit

Saudi minister highlights nation’s leadership in digital innovation and AI during G20 Summit
Updated 19 November 2024
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Saudi minister highlights nation’s leadership in digital innovation and AI during G20 Summit

Saudi minister highlights nation’s leadership in digital innovation and AI during G20 Summit
  • IT minister Abdullah Al-Swaha says the Kingdom aims to drive economic growth and productivity through adoption of AI technologies
  • He also underscores nation’s achievements in its efforts to empower women and youth in the technology sector

RIO DE JANEIRO: Saudi Arabia on Monday reaffirmed its desire to be a global leader in digital innovation and artificial intelligence, and its commitment to leveraging advanced technologies for the benefit of humanity.

Speaking on the sidelines of the opening day of the G20 Leaders’ Summit in Brazil, the Kingdom’s minister of communications and information technology, Abdullah Al-Swaha, highlighted Saudi Arabia’s efforts to drive economic growth and productivity through the adoption of AI technologies.

He also underscored the nation’s achievements in its efforts to empower women and youth in the technology sector, noting that participation by women increased from 7 percent in 2018 to 35 percent in 2024.

He credited Saudi Vision 2030, the national plan for development and diversification, as a key enabler of this progress, in particular its promotion of digital governance as a cornerstone for digital inclusion and trust.

Al-Swaha pointed out the growing global international recognition of the Kingdom as a leader in digital services; in September it ranked fourth worldwide in the Digital Services Index, which is part of the UN’s E-Government Development Index.

The minister also highlighted the launch of the nation’s AI Readiness Framework, in collaboration with the UN International Telecommunication Union, and the establishment of the International Center for AI Research and Ethics, in partnership with UNESCO.

He reiterated the Kingdom’s commitment to the enhancement of international cooperation and the development of policies that promote technological innovation and global welfare.


Saudi Arabia calls for peace, addresses global challenges at opening of G20 Summit

Saudi Arabia calls for peace, addresses global challenges at opening of G20 Summit
Updated 19 November 2024
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Saudi Arabia calls for peace, addresses global challenges at opening of G20 Summit

Saudi Arabia calls for peace, addresses global challenges at opening of G20 Summit
  • Prince Faisal bin Farhan leads Kingdom’s delegation on behalf of crown prince 

RIO DE JANEIRO: Saudi Foreign Minister Prince Faisal bin Farhan led the Kingdom’s delegation at the first session of the G20 Summit in Rio de Janeiro, which opened on Monday.

Prince Faisal, who is leading the delegation on behalf of Crown Prince Mohammed bin Salman, spoke at the summit’s opening session which was called “Social Inclusion and Combating Hunger and Poverty.”

Prince Faisal highlighted pressing global challenges, noting that increasing tensions, military conflicts, and humanitarian crises were significant obstacles to achieving the UN’s Sustainable Development Goals for 2030, adding: “Development and prosperity cannot be achieved on the ruins of death and destruction.”

Moving on to the ongoing crises in the Middle East, Prince Faisal pointed to Israeli military actions in Gaza and Lebanon, describing them as sources of severe human suffering and catalysts which were pushing the region toward broader conflict.

He said: “The ongoing Israeli aggression in Gaza and Lebanon has caused unprecedented levels of human suffering; is pushing the region to the brink of a wider war … and is undermining the credibility of international law and institutions.”

Prince Faisal reiterated Saudi Arabia’s commitment to peace, stating the Kingdom’s unwavering stance on the need for an immediate ceasefire in Gaza; unrestricted access to humanitarian assistance; the release of hostages; and a serious commitment to lasting peace based on the two-state solution according to the 1967 borders, the Saudi Press Agency reported.

The minister also addressed the situation in Sudan, expressing concern over the severe human toll due to the conflict, and obstacles preventing the delivery of humanitarian aid to affected communities.

In addition to political challenges, Prince Faisal commended Brazil’s initiative in launching the International Alliance Against Hunger and Poverty, which aligns with Saudi Arabia’s development and humanitarian objectives. He announced the Kingdom’s participation in the alliance, which resonates with its long-standing global efforts.

He said: “The Kingdom is pleased to be part of this alliance that is in line with its development goals and its global role in this regard, which is expressed by the programs of the King Salman Center for Relief and Humanitarian Aid (and) the Saudi Fund for Development, in addition to its global contributions to the programs of the International Monetary Fund and the World Bank to support developing countries.”

The Kingdom’s delegation included Minister of Finance Mohammed Al-Jadaan, Deputy Minister of Finance (Saudi Sherpa for the G20) Abdul Mohsen bin Saad Al-Khalaf, and Ambassador to Brazil Faisal bin Ibrahim Ghulam.

The G20 Summit in Brazil serves as a platform for the world’s leading economies to address global challenges and promote collective solutions aimed at fostering sustainable development and social equity.

On the sidelines of the summit, Prince Faisal met with US Secretary of State Antony Blinken. During their meeting they discussed US-Saudi relations, as well as regional developments and the efforts made in this regard.


Saudi defense minister meets governor of US State of Indiana

Saudi defense minister meets governor of US State of Indiana
Updated 18 November 2024
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Saudi defense minister meets governor of US State of Indiana

Saudi defense minister meets governor of US State of Indiana
  • The two discussed bilateral ties and other issues of common interest

RIYADH: Saudi Minister of Defense Prince Khalid bin Salman met with Governor of the US state of Indiana Eric Holcomb in Riyadh on Monday.

During the meeting, the two discussed bilateral ties and other issues of common interest, the Defense Ministry said in a statement.

Saudi Deputy Minister of Defense Prince Abdulrahman bin Ayyaf and Chief of Staff Gen. Fayyad bin Hamed Al-Ruwaili were among the Saudi officials present.

Commander-in-Chief of the Indiana National Guard Maj. Gen. Roger Lyles and head of the US Military Training Mission in the Kingdom Col. Dirk Smith were among the US officials present.

 


Misk City, Samsung Saudi Arabia to collaborate in smart city technology

Misk City, Samsung Saudi Arabia to collaborate in smart city technology
Updated 18 November 2024
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Misk City, Samsung Saudi Arabia to collaborate in smart city technology

Misk City, Samsung Saudi Arabia to collaborate in smart city technology
  • Partnership forms part of vision to create ‘integrated system that supports innovation and creativity among Saudi youth’

RIYADH: Mohammed bin Salman Nonprofit City, which is also known as Misk City, on Monday signed a memorandum of understanding with the tech giant Samsung Electronics to cooperate in the sectors of smart city technology, sustainability, and youth empowerment.

Misk City’s CEO David Henry signed the memorandum with the President of Samsung Electronics Saudi Arabia Hendrick Lee, on the sidelines of the Misk Global Forum in Riyadh, which finishes on Tuesday.

Henry said that the partnership with Samsung “represents an important step in line with Misk City’s strategic vision of creating an integrated system that supports innovation and creativity among Saudi youth,” the Saudi Press Agency reported.

He stressed the importance of working with Samsung “to create a vibrant and innovative environment that presents a unique model for smart cities.” 

Lee said that Samsung’s “cooperation with Misk City represents our unified commitment to leading innovation and sustainability with the aim of developing transformative solutions that enhance urban life and empower future generations in the field of technology, which benefits our communities.” 

The two parties will also collaborate on developing training programs specifically designed to hone the skills of Saudi’s youth to help enhance smart city experiences. These programs will later be hosted and delivered in Misk City, the SPA added.

Samsung Electronics is also considering setting up a showroom in Misk City to showcase its latest artificial intelligence-powered smart technologies, providing visitors with a firsthand experience of smart homes and understanding of future innovations.